Twitter Puts "@EarlyBird" Down for a Long Nap

Published on September 28, 2010
by Peter Kafka

As Twitter continues to roll out new revenue products, it is also putting some away. Twitter is “setting aside” its “@earlybird” shopping promotional product, COO Dick Costolo said today at an Advertising Week event. Costolo left open the possibility that Twitter could revamp the product and bring it back, but I wouldn’t count on it–too much work to do on its primary products: Promoted Tweets and Promoted Trends, which will be joined shortly by Promoted Accounts. Meanwhile, Costolo gave at least one hint of nonrevenue products the company is working on: It’s trying to figure out a better way to let people know about real-time Twitter coverage of events, he said.

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