Media

Twitter Testing Self-Serve Ads for Launch This Year [UPDATED]

Published on January 26, 2011
by Peter Kafka

UPDATE: Twitter says MediaPost got this wrong, and that it has yet to test a self-serve platform. I’ve asked MediaPost for comment.

Earlier:

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Twitter wants to replicate Google’s and Facebook’s advertising success, and in order to do that it will have to have a self-service ad platform, just like the big guys. It’s now testing out the service, which it wants to launch later this year, and MediaPost has a lengthy preview. Takeaways: The platform is designed to sell Promoted Tweets and Promoted Accounts; buyers can use both search keywords and users’ interests to target the ads.

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URL: http://allthingsd.com/20110126/twitter-testing-self-serve-ads-for-launch-this-year/