Pulling Out Weeds Online

Published on June 6, 2011
by Emily Steel

Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused.

Now a series of specialized companies are pitching products to simplify the landscape by helping marketers navigate the online-advertising world.

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