Rupert Murdoch Tells the U.K. “We Are Sorry”

Published on July 15, 2011
by Peter Kafka

News Corp.’s newest tactic in the PhoneGate scandal: Public apologies.

This morning, News International head Rebekah Brooks apologized for her role in the mess and resigned. Now News Corp. CEO Rupert Murdoch is apologizing to the general public via print ads signed in his name. Here’s the full text of the ad, via Sky News producer Tim Gatt, and Gatt’s photo of one of the ads. Note that Murdoch’s apology only deals with his now-shuttered News of the World tabloid, and doesn’t address allegations of wrongdoing at other News Corp.-owned papers. (News Corp. owns this Web site.)

The News of the World was in the business of holding others to account.
It failed when it came to itself.
We are sorry for the serious wrongdoing that occurred.
We are deeply sorry for the hurt suffered by the individuals affected.
We regret not acting faster to sort things out.
I realise that simply apologising is not enough.
Our business was founded on the idea that a free and open press should be
a positive force in society. We need to live up to this.
In the coming days, as we take further concrete steps to resolve these issues
and make amends for the damage they have caused, you will hear more from us.

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