More Women Crashing Google+ Sausage Party

Published on July 16, 2011
by John Paczkowski

Apparently, Google+ isn’t quite the frat party it first appeared to be.

Early reports had figured the membership of Google+ to be upwards of 87 percent male. But evidently the data on which those estimates were based — culled from sites like and — was skewed. Now, new analysis performed by Paul Allen of FamilyLink and shows a very different gender balance.

Using a method he calls “surname-based random sampling,” with which he correctly predicted Google+’s 10 million member milestone, Allen found Google+ to be 66.4 percent male and 33.6 percent female.

That’s a dude-heavy social environment, compared to its more gender-balanced rival Facebook, but one whose gender distribution is a bit more equitable than the 90:10 ratio of men to women previously reported.

And it might be becoming more balanced by the day. According to Allen’s estimates, Google+ was 77 percent male and 23 percent female on July 4. Three days later it was 68.4 percent male and 31.6 percent female, and today it’s nearing a 2-to-1 male/female ratio.

“Google+ is quickly turning pink,” Allen said in a post to Google+. “The poster of 18 men in a hot tub that has been passed around for the past week or two is not reflective of reality and is not what Google+ is going to end up being.”

That said, it was an awesome picture.

[Image credit: Evil Milk]

Return to: More Women Crashing Google+ Sausage Party