John Paczkowski

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Posted on Mar 2, 2009

comments so far. Add yours.

  • Scot Brees

    Ugh…I actually sat through this whole thing. WHAT has my life become?

  • http://digitaldaily.allthingsd.com John Paczkowski

    Clearly, you don’t have 7-year old daughters. I sat through it 4 times. What has MY life become?

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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy