I’m simply astonished at what CNN has become. I can’t watch broadcast news anymore for this reason. “What you’re eating this second could kill you instantly…..details at 11.” Sigh…..
I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.
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