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Peter Kafka
Yet Another Hulu Bidder! Yahoo Is In, Too.
Add one more name to the Hulu bidding derby: Yahoo, which just announced plans to buy Tumblr for $1.1 billion, has made an offer on the video website.
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News Byte
Big Blog Bet, Round 2! Tiger Global Puts $50 Million Into WordPress.
It’s a big week for blogs: Tiger Global Management has invested $50 million in Automattic, the parent company of blogging platform WordPress.com. Automattic founder Matt Mullenweg said Tiger is buying the shares from early investors and employees, but said the sellers will hold on to “the vast majority” of their Automattic holdings. The announcement comes days after Yahoo’s $1.1 billion acquisition of Tumblr (CORRECTION: A previous version of this story incorrectly reported that Tiger Global was associated with Tiger Management founder Julian Robertson).
Apple’s Newest iPhone Ad Still Says Nothing, Is a Little Less Great
Same song, new verse. But not quite as much fun this time.
Tremor Video Files for IPO
The video ad network has been looking to go public for a long time. More video IPOs likely this year.
Netflix Still Says “House of Cards” Did Great, but Still Won’t Talk Ratings
It would be pretty amazing if the company said its first original show did as well as “The Walking Dead.” But Netflix says it didn’t say that.
Like That TV Ad You Just Saw? Twitter Wants to Show You Another One.
Twitter makes another play for TV ad money, with “TV ad targeting.”
News Byte
Twitter Adds More Video Advertisers
Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.Why Microsoft’s Xbox One Won’t Kick the Cable Guy Out of Your House
Microsoft’s new box does lots of cool stuff. But when it comes to TV, it’s still an accessory.
You Spend a Lot of Time With Your Mobile Device at Home — Even More if It’s an iPad
A huge spike in broadband use for mobile devices — when they’re still in your house. Apple accounts for nearly half of that.
How Many Users Does Tumblr Really Have?
Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.
News Byte