Peter Kafka

Apple’s Newest iPhone Ad Still Says Nothing, Is a Little Less Great

Same song, new verse. But not quite as much fun this time.

Peter Kafka in Mobile
May 23, 2013 at 8:23 pm PT

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Tremor Video Files for IPO

Peter Kafka in Media on May 23 at 3:10 pm PT

The video ad network has been looking to go public for a long time. More video IPOs likely this year.

Netflix Still Says “House of Cards” Did Great, but Still Won’t Talk Ratings

Peter Kafka in Media on May 23 at 11:25 am PT

It would be pretty amazing if the company said its first original show did as well as “The Walking Dead.” But Netflix says it didn’t say that.

Like That TV Ad You Just Saw? Twitter Wants to Show You Another One.

Peter Kafka in Media on May 23 at 8:58 am PT

Twitter makes another play for TV ad money, with “TV ad targeting.”

News Byte

Twitter Adds More Video Advertisers

Peter Kafka in Media on May 23 at 7:39 am PT

Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.

Why Microsoft’s Xbox One Won’t Kick the Cable Guy Out of Your House

Peter Kafka in Media on May 22 at 3:00 am PT

Microsoft’s new box does lots of cool stuff. But when it comes to TV, it’s still an accessory.

You Spend a Lot of Time With Your Mobile Device at Home — Even More if It’s an iPad

Peter Kafka in Mobile on May 21 at 10:48 am PT

A huge spike in broadband use for mobile devices — when they’re still in your house. Apple accounts for nearly half of that.

How Many Users Does Tumblr Really Have?

Peter Kafka in Media on May 21 at 5:17 am PT

Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.

News Byte

Accel Leads $9.4 Million Round for Affiliate, App Marketing Tracker HasOffers

Peter Kafka in Mobile on May 20 at 9:00 pm PT

HasOffers, a four-year-old company that helps companies track their affiliate marketing programs, has raised its first outside funding, a $9.4 million round led by Accel Partners, along with angels including RealNetworks founder Rob Glaser. The company also offers a service that lets app developers track installs and other engagement metrics they can attribute to advertisers.