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Zynga’s Most Lucrative Game: Charm the Investors

Published on June 15, 2010
by Peter Kafka

Sure, Zynga can persuade consumers to pay up for virtual sheep and the like. But those transactions are worth only a few cents at a time. To get the big bucks, it looks to investors outside the U.S., who are happy to cut the company some very big checks.

Last year, the Facebook-centric game company raised $180 million from Russian investor DST. Now it is set to raise $147 million more from SoftBank, Bloomberg reports. A person familiar with the company tells me Zynga hasn’t actually closed the deal yet, but seemed confident that it would. A Zynga spokeswoman declined to comment.

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