Bob Iger, CEO of the Walt Disney Company, is the kickoff interview onstage at Fortune magazine’s Brainstorm Tech conference, which is taking place over the next three days in Pasadena, Calif.
The event is packed full of Web and media luminaries.
So, BoomTown will be sitting in the front row and liveblogging some of the sessions here, including this one, titled, “Digital Kingdom: New Business Models for a Media Giant.”
Translation: When you Twitter upon a star, makes a–big
–difference what you earn.
Which, right now, is not a whole lot, as Iger and others in the media business know all too well.