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	<title>AllThingsD &#187; News</title>
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		  <title>All Things Digital</title>
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		<title>Apple Moves Toward Larger iPhone Screens</title>
		<link>http://allthingsd.com/20120516/apple-moves-toward-larger-iphone-screens/</link>
		<comments>http://allthingsd.com/20120516/apple-moves-toward-larger-iphone-screens/#comments</comments>
		<pubDate>Wed, 16 May 2012 11:30:06 +0000</pubDate>
		<dc:creator>Lorraine Luk and Juro Osawa</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone 4S]]></category>
		<category><![CDATA[screen]]></category>
		<category><![CDATA[screen size]]></category>
		<category><![CDATA[suppliers]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208800</guid>
		<description><![CDATA[Apple Inc., which is expected to launch its next-generation iPhone later this year, has ordered screens from its Asian suppliers that are bigger than the ones used in iPhones since they debuted in 2007, people familiar with the situation said.]]></description>
			<content:encoded><![CDATA[<p>Apple Inc., which is expected to launch its next-generation iPhone later this year, has ordered screens from its Asian suppliers that are bigger than the ones used in iPhones since they debuted in 2007, people familiar with the situation said.</p>
<p>Production is set to begin next month for the screens, which measure at least 4 inches diagonally compared with 3.5 inches on the iPhone 4S, the latest phone from Apple, the people said.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702303360504577407610487811698.html">Read the rest of this post on the original site »</a></p>
]]></content:encoded>
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		<title>Facebook Bumps Up Amount of IPO Shares Offered By 25 Percent</title>
		<link>http://allthingsd.com/20120516/facebook-bumps-up-amount-of-ipo-shares-offered-by-25-percent/</link>
		<comments>http://allthingsd.com/20120516/facebook-bumps-up-amount-of-ipo-shares-offered-by-25-percent/#comments</comments>
		<pubDate>Wed, 16 May 2012 11:06:21 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[amendment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Nasdaq]]></category>
		<category><![CDATA[price range]]></category>
		<category><![CDATA[S-1]]></category>
		<category><![CDATA[shares]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208795</guid>
		<description><![CDATA[Facebook is bumping up the number of shares in its initial public offering by nearly 25 percent, pushing the total amount to more than 420 million shares. The increase means the company may end up raising $16 billion on Friday.]]></description>
			<content:encoded><![CDATA[<p>Facebook is bumping up the number of shares in its initial public offering by <a href="http://www.sec.gov/Archives/edgar/data/1326801/000119312512235588/d287954ds1a.htm">nearly 25 percent</a>, pushing the total amount to more than 420 million shares. The increase means the company may end up raising $16 billion on Friday.</p>
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		<title>In the Race to Win Social Video, Is One App Gaming the System Too Much?</title>
		<link>http://allthingsd.com/20120516/socialcam-facebook-viddy/</link>
		<comments>http://allthingsd.com/20120516/socialcam-facebook-viddy/#comments</comments>
		<pubDate>Wed, 16 May 2012 10:30:44 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[DailyMotion]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[featured post]]></category>
		<category><![CDATA[Klip]]></category>
		<category><![CDATA[Michael Siebel]]></category>
		<category><![CDATA[Mobli]]></category>
		<category><![CDATA[open graph]]></category>
		<category><![CDATA[social video]]></category>
		<category><![CDATA[Socialcam]]></category>
		<category><![CDATA[The Guardian]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[Viddy]]></category>
		<category><![CDATA[viral videos]]></category>
		<category><![CDATA[Washington Post]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=206887</guid>
		<description><![CDATA[As mobile social video apps skyrocket toward the top of the app store, some are going for the gold by any means necessary.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/6990118382_a54580b2be_z/" rel="attachment wp-att-207242"><img src="http://allthingsd.com/files/2012/05/6990118382_a54580b2be_z.jpg" alt="" title="6990118382_a54580b2be_z" width="640" height="497" class="alignright size-full wp-image-207242" /></a></p>
<p>There&#8217;s a popular maxim in Silicon Valley: Find your user base and the revenues will come later. </p>
<p>For a while, it seemed to be the easiest way for a founder to explain his or her way out of a proper business model. But with Facebook&#8217;s <a href="http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/">$1 billion acquisition</a> of the entirely revenue-free Instagram, that adage now carries more weight than ever. </p>
<p>Enter: Viddy and Socialcam, two of the hottest start-up apps that both have the buzz of being the &#8220;Instagram for video.&#8221; The pair have exploded in popularity over the past few months, with each garnering user bases in the tens of millions seemingly overnight.</p>
<p>But the growth of one of these apps is not like the other.</p>
<p>Using a combination of fortunate timing, Facebook&#8217;s Open Graph influence and a new way of playing the system, Socialcam has effectively gamed Facebook, YouTube and the App Store to keep a strong grip on that ever-so-valuable user base. In the short term, at least, the three-man Socialcam startup team has discovered a method to beat the 20-plus person outfit that is Viddy. </p>
<p>The method is so effective that Socialcam skyrocketed from around 1.4 million monthly active Facebook users to a whopping 40 million in a span of little more than two weeks. Socialcam surpassed Viddy in the Facebook app rankings last week, and currently sits fat atop Apple&#8217;s powerful App Store as one of the most downloaded free applications.</p>
<p>Some have started picking up on Socialcam&#8217;s tactics. Threads arose on <a href="http://www.quora.com/Socialcam/Why-do-some-videos-on-Socialcam-appear-to-be-embedded-YouTube-videos">Quora</a> and <a href="http://news.ycombinator.com/item?id=3920322">Hacker News</a> questioning the validity of the app&#8217;s growth, and TheNextWeb <a href="http://thenextweb.com/insider/2012/05/10/socialcam-is-pumping-popular-youtube-videos-into-its-app-to-drive-usage-smart-or-seedy/">picked some of this apart</a> on Thursday.</p>
<p>But there&#8217;s far more to it. </p>
<h2>History</h2>
<p>The concept of social video has been simmering for some time. Viddy was founded in December of 2010, while competitors like Mobli, Klip and Socialcam came along at various points during 2011.</p>
<p>But it was only over the past few months that the mobile social video concept began to boil. Socialcam hit the <a href="http://blog.socialcam.com/socialcam-hits-3m-downloads">three million user mark</a> in December. The <a href="http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/">Instagram acquisition</a> announcement hit the web on April 9th. Two days later, Viddy hit <a href="http://blog.viddy.com/post/20904819576/its-our-birthday">4 million users</a>.</p>
<p>At some point on April 24th, social video apps exploded, and it suddenly became clearer that Viddy and Socialcam were leaving all of their competitors behind.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/viddybumps/" rel="attachment wp-att-207555"><img src="http://allthingsd.com/files/2012/05/viddybumps.png" alt="" title="viddybumps" width="525" height="325" class="aligncenter size-full wp-image-207555" /></a></p>
<p>Web view traffic to Socialcam through Facebook skyrocketed from around 10 million monthly active users to an astounding 40 million MAUs over a period of two weeks. Viddy jumped from around 8 million MAUs to upwards of 36 million over that same period.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/socialcamappdata/" rel="attachment wp-att-207011"><img src="http://allthingsd.com/files/2012/05/socialcamappdata.png" alt="" title="socialcamappdata" width="552" height="332" class="aligncenter size-full wp-image-207011" /></a></p>
<p>It was as if someone had flipped on the awesome traffic switch.</p>
<p><strong>What Happened That Fateful Day in April?</strong></p>
<p>What isn&#8217;t clear is just <em>who or what</em> flipped that switch. But I&#8217;m hearing many different theories. </p>
<p>Theory No. 1: Socialcam received its Facebook Open Graph integration <a href="http://blog.socialcam.com/socialcam-42-play-in-feed">around this time</a>, thus increasing the app&#8217;s visibility in users&#8217; Timelines. But Viddy&#8217;s Open Graph integration had already occurred more than a month previously at South by Southwest, on March 12 and both apps received immense boosts in traffic during that same time period. </p>
<p>It&#8217;s possible that Socialcam&#8217;s Open Graph jumpstart fueled Viddy&#8217;s growth by mere virtue of being another social video app. Or perhaps it was the announcement that Twitter co-founder <a href="http://bits.blogs.nytimes.com/2012/04/23/viddy-a-video-sharing-app-attracts-biz-stone-and-shakira-as-investors/">Biz Stone, Shakira and Jay-Z</a> would back Viddy financially, the news of which occurred two days before Socialcam&#8217;s Open Graph integration.</p>
<p>Theory No. 2: A more conspiracy-like theory in which Facebook <em>itself</em> made changes to its News Feed in favor of the &#8220;Watch&#8221; action for social videos on the whole. </p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/klipbump/" rel="attachment wp-att-207499"><img src="http://allthingsd.com/files/2012/05/KlipBump.png" alt="" title="KlipBump" width="552" height="348" class="aligncenter size-full wp-image-207499" /></a></p>
<p>Consider this: When the once-popular Facebook social reading apps like The Guardian and Washington Post Social Reader recently started tanking in their monthly active user ratings, Ryan Kellett, a Washington Post employee, confirmed to TechCrunch that it was indeed <a href="http://techcrunch.com/2012/05/07/decline-of-facebook-news-readers/">changes in Facebook&#8217;s News Feed</a> that led to Social Reader&#8217;s decline. It&#8217;s feasible, then, to think that Facebook could tweak things in the <em>other</em> direction, in order to favor video apps.</p>
<p>And, indeed, SocialCam, Klip, YouTube, Viddy and DailyMotion <em>all</em> saw spikes in Facebook traffic on April 24 &#8212; some more than others &#8212; with Mobli&#8217;s traffic following suit shortly thereafter. </p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/youtubebump/" rel="attachment wp-att-207500"><img src="http://allthingsd.com/files/2012/05/YouTubeBump.png" alt="" title="YouTubeBump" width="522" height="331" class="aligncenter size-full wp-image-207500" /></a></p>
<p>Facebook declined to comment to <strong>AllThingsD</strong> on the near instantaneous rise on April 24, although it did shrug off the date in question to <em>The New York Times</em>: &#8220;The popularity of videos and other user-generated content on Facebook is not new, so it&#8217;s no surprise that social video apps are growing as friends share with each other and as more developers experiment with this type of content on Facebook.&#8221;</p>
<p>In a tweet on Saturday, TechCrunch writer Josh Constine noted that the sudden burst of growth on April 24 was <a href="https://twitter.com/#!/JoshConstine/status/201849767758794754">due to a reporting error</a> from Facebook to third-party app tracking site AppData. That also seems reasonable, although doesn&#8217;t fully explain the sudden traffic explosion that occurred over that two to three week period.</p>
<p>Whatever actually happened, Socialcam saw the chance to seize its moment.</p>
<h2>Gaming Facebook</h2>
<p>After receiving the boost, Socialcam&#8217;s founders discovered the perfect way of keeping that veritable firehose of Facebook Web traffic pouring in. </p>
<p>According to multiple sources, it was around this time Socialcam began <a href="http://en.wikipedia.org/wiki/Web_scraping">scraping</a> video content from Vevo and YouTube to add to its own network of users, which essentially amounts to ripping content directly from other services.</p>
<p>As you might imagine, it&#8217;s not a welcome practice. </p>
<p>Then, sources said, Socialcam uploaded that video content to its own servers, where it then began distributing it via different dummy accounts on the Socialcam network. There&#8217;s a slew of &#8220;<a href="http://socialcam.com/u/qzzxIDz5">YouTube Popular</a>&#8221; accounts doing much of the distribution, along with others. </p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/youtubepopular/" rel="attachment wp-att-207039"><img src="http://allthingsd.com/files/2012/05/youtubepopular-640x397.png" alt="" title="youtubepopular" width="640" height="397" class="aligncenter size-large wp-image-207039" /></a></p>
<p>So, in effect, when a Socialcam user on a mobile device clicked on what he thought was a Socialcam video, he was taken into SocialCam&#8217;s Custom player, where the ripped <em>YouTube</em> video was played from Socialcam&#8217;s servers.</p>
<p>Herein lies the cleverness of the plan: Scraping and ripping stripped each video of its YouTube wrapping, or in the case of Vevo, its pre-roll advertising. So initially, users weren&#8217;t even aware they were watching YouTube videos. Socialcam systematically targeted a number of the most viral videos uploaded YouTube in the past four to five years, said sources, aiming to harness that viral success and bolster Socialcam&#8217;s network. </p>
<p>Why go to this trouble, especially because it&#8217;s against the terms of service to rip off the YouTube APIs? That risks sullying a relationship with a large and powerful online content powerhouses. Embedding the YouTube code within a Socialcam video, instead of ripping YouTube&#8217;s content would comply with YouTube&#8217;s ToS. It&#8217;s also potential fodder to get its app booted from Facebook&#8217;s platform. </p>
<p>When asked if Socialcam was ripping YouTube videos, YouTube was cagey, only telling me this:</p>
<p>&#8220;While we don&#8217;t comment on individual cases, however, we take any violation of our open API&#8217;s Terms of Service seriously and take action against known abusers,&#8221; a spokesperson for YouTube told me.</p>
<p>A Facebook spokesperson concurred: &#8220;If it comes to our attention that an app is violating our policies, we will take action. We have no further details to share at this time.&#8221;</p>
<p>Vevo declined my request for comment. </p>
<p>Socialcam CEO Michael Seibel responded: &#8220;Socialcam has weekly and often daily interaction with the developer relations teams at both Facebook and Youtube. To the best of our knowledge, we are not violating the terms of service of either company.&#8221;</p>
<p>But what apparently happened, said sources, was that Socialcam got caught scraping and was told to knock it off. So to continue with its plan but stay compliant with Facebook and YouTube Terms of Service policies, Socialcam then began embedding the YouTube videos into Socialcam posts, effectively doing the same thing as before, only with the YouTube branding in place.  </p>
<p>As of last week, nearly every top trending video on Socialcam&#8217;s site was a YouTube video.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/socialcamtopvideos/" rel="attachment wp-att-207051"><img src="http://allthingsd.com/files/2012/05/socialcamtopvideos-640x352.png" alt="" title="socialcamtopvideos" width="640" height="352" class="aligncenter size-large wp-image-207051" /></a></p>
<p>Combine the viral nature of those YouTube videos with Facebook&#8217;s traffic-driving Open Graph, and you&#8217;ve got a recipe for success. If an app is integrated into Open Graph like Socialcam and Viddy are, using those apps publishes activity to three sections of Facebook: Timeline, Ticker and the News Feed. With every click, each user would broadcast the videos they had just watched, and that traffic fed on itself.</p>
<p>Despite the fact that social video on the whole received early initial traffic boosts by some yet-to-be-pinpointed variable, Socialcam was able to retain that traffic through proliferating YouTube videos throughout Facebook. </p>
<p>In a way, the guys behind Socialcam are brilliant, cracking a method of using YouTube and Facebook together to extend the app&#8217;s reach in a mere matter of weeks. </p>
<p>And it worked: The app still sits atop the App Store, using its Facebook viral success to boost download numbers immensely. It has soared beyond Viddy and other similar apps, most of which have been around much longer than Socialcam has.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/boeing-b-52f/" rel="attachment wp-att-207596"><img src="http://allthingsd.com/files/2012/05/BombsAway.jpg" alt="" title="Boeing B-52F" width="640" height="462" class="aligncenter size-full wp-image-207596" /></a></p>
<p><strong>Is All Fair in Apps and War?</strong></p>
<p>And here&#8217;s the thing: Aside from the alleged initial screen-scraping, doing what Socialcam is currently doing isn&#8217;t breaking any rules.</p>
<p>Sure, its largest competitor, Viddy, is definitely not a fan of the practice. The company spent the past 18 months building its subscriber base out with user-generated content, not to mention <a href="http://allthingsd.com/20120511/viddy-raises-30-million-in-series-b-financing-round/">raising tens of millions of dollars in venture funding</a> in order to do so. </p>
<p>And Viddy CEO and co-founder Brett O&#8217;Brien is making no bones about his discontent.</p>
<p>&#8220;Viddy is built on 100% community-generated original content, which we feel is the only way to build a true social community as Facebook, Instagram and others have done,&#8221; O&#8217;Brien told me in an interview, a thinly veiled slight at Socialcam&#8217;s YouTube video poaching. &#8220;Our active community of over 27 million Viddyographers is passionate about Viddy and is actively growing the community through sharing. Viddy is clearly filling a consumer need to easily create, beautify and share original video content.&#8221;</p>
<p>The problem for Viddy is, others are catching on. Of the top 10 fastest growing Facebook apps from the past week, half of them are social video apps. Most recently, <a href="http://www.appdata.com/apps/facebook/187663324592154-chill">Chill gained more than 8 million users</a> in as little as two weeks. All but Viddy use a mix of content, both user-generated and user-curated &#8212; although Socialcam still remains the most adept at working the larger ecosystem. </p>
<p>It seems, however, that in light of the recent negative press Socialcam has received, the company decided to tweak its app on Tuesday afternoon, incorporating a handful of subtle changes. YouTube videos are now labeled much more explicitly. A bug which kept users auto-sharing their videos to their feeds &#8212; whether they turned the option on or off &#8212; has been fixed. And now Socialcam&#8217;s &#8220;Trending Bar&#8221; &#8212; the one replete with YouTube videos &#8212; is gone from the site. </p>
<p>Still, as the social apps using these methods proliferate, it&#8217;ll only get harder for non-viral videos to rise to the top. According to one source, Facebook&#8217;s News Feed only allows for a certain percentage of its inventory devoted to video. The algorithm that determines which videos make it into that inventory is based on click-through rate, as well as the number of comments, likes and shares it received. Still, click-through rate weighs heavy on that scale. </p>
<p>In that case, it&#8217;s obvious that when Socialcam &#8212; and apps like it &#8212; seed Facebook with the most viral YouTube apps of all time, click-through rates and shares will skyrocket, and those apps will take a much larger portion of the video News Feed pie.</p>
<p>The question, then, becomes a philosophical one: Is it fair? Since Socialcam essentially cracked the video sharing code, does it not deserve its seat at the top of the charts? </p>
<p>That point remains contentious. As Socialcam CEO Michael Seibel told me, the company&#8217;s &#8220;simple goal is to allow users to create amazing videos and watch videos shared by their friends.&#8221; And as Seibel explained on Bloomberg West last week, &#8220;people want to see the videos that their friends are watching.&#8221; </p>
<p>But, if all that is being watched are the most viral videos Socialcam has seeded, are users not just watching what Socialcam directs them to?</p>
<p>The war isn&#8217;t over. Perhaps Facebook will tweak its algorithm to compensate for the types of videos. Or perhaps Socialcam and others like it will ride to the top on YouTube videos, then see an influx of user-generated content after reaching a critical mass of subscribers.</p>
<p>And again, like that old Valley adage goes &#8212; it&#8217;s all about the user base, right? </p>
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		<title>China Mobile Confirms Talks with Apple on iPhone</title>
		<link>http://allthingsd.com/20120515/china-mobile-confirms-talks-with-apple-on-iphone/</link>
		<comments>http://allthingsd.com/20120515/china-mobile-confirms-talks-with-apple-on-iphone/#comments</comments>
		<pubDate>Wed, 16 May 2012 06:01:13 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Mobile]]></category>
		<category><![CDATA[China Unicom]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208766</guid>
		<description><![CDATA[The comments, made at a shareholder meeting on Wednesday, follow what sources say was a meeting earlier this year between China Mobile and Apple CEO Tim Cook.]]></description>
			<content:encoded><![CDATA[<p>China Mobile told its shareholders on Wednesday that the company is in talks with Apple on carrying the iPhone.</p>
<p><a href="http://allthingsd.com/files/2012/05/Great-Wall-of-iPhones-380x285.png"><img src="http://allthingsd.com/files/2012/05/Great-Wall-of-iPhones-380x285.png" alt="" title="Great-Wall-of-iPhones-380x285" width="380" height="285" class="alignright size-full wp-image-208769" /></a></p>
<p>“China Mobile and Apple both have the will to strengthen cooperation,” Chairman Xi Guohua said, <a href="http://www.bloomberg.com/news/2012-05-16/china-mobile-in-talks-with-apple-on-iphone-cooperation.html?cmpid=yhoo">according to Bloomberg</a>. “When there is more specific news, we will disclose it.”</p>
<p>The company reportedly indicated it is unclear whether a deal will be reached this year. An Apple representative was not immediately available for comment.</p>
<p>However, sources have said that a meeting with China Mobile was <a href="http://allthingsd.com/20120328/did-tim-cook-pay-a-call-on-china-mobile-to-talk-iphone/">among the stops CEO Tim Cook made during a China trip earlier this year</a>.</p>
<p>With roughly two thirds of a billion users, China Mobile is the biggest carrier in the world, as measured by number of customers. The company&#8217;s current 3G network doesn&#8217;t work with today&#8217;s iPhone, but a next generation iPhone could well work with China Mobile&#8217;s 4G network, which is currently in a few spots.</p>
<p>China Mobile has also applied to offer service in the United States, <a href="http://finance.yahoo.com/news/china-mobile-talks-apple-iphone-052227522.html">Reuters said</a>, but it is unclear how well that bid will be received.</p>
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		<title>Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?</title>
		<link>http://allthingsd.com/20120515/facebook-is-still-figuring-it-out-will-advertisers-and-investors-wait-around/</link>
		<comments>http://allthingsd.com/20120515/facebook-is-still-figuring-it-out-will-advertisers-and-investors-wait-around/#comments</comments>
		<pubDate>Wed, 16 May 2012 02:42:27 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Big Fuel]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Starcom]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208734</guid>
		<description><![CDATA["Advertisers are learning and experimenting" with Facebook's ad business, says Facebook itself. GM's move shows the downside of making it up as you go.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/02/hatch.png"><img class="alignright size-medium wp-image-170787" title="hatch" src="http://allthingsd.com/files/2012/02/hatch-380x210.png" alt="" width="380" height="210" /></a>There are a bunch of ways to explain away <a href="http://www.techmeme.com/120515/p46#a120515p46">GM&#8217;s decision to stop spending ad dollars on Facebook</a>. We&#8217;ll get to those.</p>
<p>But there&#8217;s one thing that even the most ardent Facebook fan can&#8217;t argue with: Facebook advertising is very much a work in progress.</p>
<p>Don&#8217;t take my word for it. Listen to Facebook itself: &#8220;We believe that most advertisers are still learning and experimenting with the best ways to leverage Facebook to create more social and valuable ads,&#8221; the company says in its <a href="http://www.sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm">IPO filing</a>.</p>
<p>If you&#8217;re a Facebook bull, those words sound reassuring. <em><a href="http://allthingsd.com/20120202/facebooks-ad-business-is-a-3-billion-mystery/">Facebook sold $3 billion worth of ads last year</a>, and it&#8217;s just getting started. Imagine what happens when things really kick in</em>.</p>
<p>But if you&#8217;re a skeptic, and there are lots of them, that uncertainity is a real problem. When Google went public in 2004, it had already built AdWords, the search ad engine that still generates the majority of its revenue today. Facebook doesn&#8217;t have an AdWords, so it doesn&#8217;t have a tried-and-true plan it can present to advertisers: <em>Put dollars in here, see results over there</em>.</p>
<p>Instead Facebook marketers try different things over time. A few years back, they were all building Facebook apps. Then they started concentrating on amassing fans/followers. Now digital marketing people tell me with confidence that all of that thinking is outmoded, and that the real Facebook pros are the ones who create &#8220;engaging content&#8221; on the site, then buy ads to &#8220;amplify&#8221; that message.</p>
<p>Facebook&#8217;s challenge gets even tougher because instead of search ads, whose success and failure are easy for advertisers to evaluate &#8212; <em>Did someone click on my search ad? If they did, did they buy something or fill out a form once they got to my site?</em> &#8212; Facebook aspires to the big branding dollars that advertisers spend on TV. And those are much harder to score. So convincing GM or anyone else to move big money from traditional ads, which marketers are at least comfortable with, to the wild world of social, requires a lot of work.</p>
<p>The good news for Facebook is that it&#8217;s so big that it might succeed even if it never cracks the social ad code. Any Web site with 900 million users and counting, who spend a ton of time there, is going to pull in a lot of ad dollars through sheer force of gravity. If Facebook can keep its users happy, it may get away with muddling through on the ad part.</p>
<p>But being a big, lumbering giant that attracts ad dollars without knowing what it&#8217;s doing isn&#8217;t the message Facebook wants to sell to advertisers. Or to investors.</p>
<p>OK, on to the &#8220;this isn&#8217;t that big of a deal&#8221; arguments. I&#8217;ve heard a bunch, all of which come from (different) people who don&#8217;t want to be quoted.</p>
<ul>
<li>Obviously there&#8217;s a back story here. If GM didn&#8217;t want to keep advertising on Facebook, it didn&#8217;t have to announce that three days before an IPO.</li>
<li><a href="http://www.bigfuel.com/">Big Fuel</a>, GM&#8217;s social media ad agency, didn&#8217;t do a good job. That&#8217;s why <a href="http://www.adweek.com/news/advertising-branding/big-fuel-cut-gms-social-aor-137213">GM fired them in December</a>. For the record, here&#8217;s a quote from a Big Fuel rep: &#8220;GM never seemed persuaded of the value of social media in general and Facebook likes in particular. In a sales-driven culture, it is very hard to wrap your head around putting money in places where you don&#8217;t see immediate results in an uptick in sales.&#8221;</li>
<li>Starcom, GM&#8217;s media buying agency, didn&#8217;t do a good job. That&#8217;s why <a href="http://adage.com/article/agency-news/gm-parks-3-billion-media-account-aegis-carat/231699/">GM fired them in January</a>.</li>
<li>How the heck did GM spend $3 on Facebook &#8220;content management&#8221; for every $1 it spent on Facebook ads, as the <a href="http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html?mod=e2fb">WSJ reports</a>? That&#8217;s a sure sign that <em>someone</em> was doing something wrong.</li>
<li>Ford <a href="https://twitter.com/#!/ford/status/202523756571279360">loves</a> Facebook.</li>
<li>GM is pulling $10 million out of Facebook. Facebook did more than $3 billion in ads last year.</li>
</ul>
<p>Again, all of those may be valid points.* But if Facebook really wants to allay outsiders&#8217; fears, it needs to be able to prove conclusively that its ads work, in a scalable way, for a wide variety of advertisers. It can&#8217;t do that yet.</p>
<p>*I&#8217;m totally amazed by the $3-to-$1 ratio, and am wondering if it&#8217;s not to late to pivot myself into a &#8220;Facebook content creation consultant&#8221;. Those numbers also me remind very much of the late 90s, when companies like Organic went public based on the fact that they knew how to build Web sites and their clients didn&#8217;t, and they could charge accordingly. That didn&#8217;t last long.</p>
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		<title>Microsoft Gives Windows a Clean Sweep</title>
		<link>http://allthingsd.com/20120515/microsoft-gives-windows-a-clean-sweep/</link>
		<comments>http://allthingsd.com/20120515/microsoft-gives-windows-a-clean-sweep/#comments</comments>
		<pubDate>Wed, 16 May 2012 01:01:54 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Personal Technology]]></category>
		<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[Folio 13]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Signature]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Samsung Series 7]]></category>
		<category><![CDATA[Signature PC]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony EH37FX]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208712</guid>
		<description><![CDATA[Microsoft's "Signature" PCs are streamlined for a cleaner look and better performance.]]></description>
			<content:encoded><![CDATA[<p>For a long time, some Microsoft officials have privately griped that PC makers don&#8217;t present Windows in its best light. They clutter desktops with icons that are often little more than ads for third-party products; include confusing utilities that duplicate functions already in Windows; require lengthy setup; and configure PCs in ways that slow them down.</p>
<p>One consequence, in the eyes of these Microsoft executives, is to confer an advantage on the company&#8217;s main operating-system rival, Apple. </p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=73298F9E-3619-44F7-AE92-016280F62AA7&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={73298F9E-3619-44F7-AE92-016280F62AA7}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Now, Microsoft is doing something about the situation. In a program unknown to most computer users, the company has been using its small chain of retail stores and its online computer store to sell customized versions of popular PC models that have been streamlined for a cleaner look and better performance. It calls these machines &#8220;Signature&#8221; PCs. They retain the maker&#8217;s brand, but sport a special Signature desktop and configuration. And they cost about the same as the identical stock version of the machine sold elsewhere.</p>
<p>Microsoft also offers a program that, for $99, will turn users&#8217; Windows 7 PCs into Signature versions, if the owner brings the computer into one of its 16 stores, due to grow to 21 outlets in coming months. All Signature computers come with 90 days of free phone support, as well as help at the stores&#8217; &#8220;Answer Desks,&#8221; which are like the Genius Bars at Apple stores.</p>
<p>I&#8217;ve been testing three Signature models and comparing them with the same machines as sold elsewhere without the Signature modifications. I found the Signature versions much cleaner and easier to navigate and faster in a variety of tests. </p>
<div class="media-CENTER" style="width:553px;"><img src="http://online.wsj.com/public/resources/images/PJ-BH201_PTECHj_G_20120515194859.jpg" width="553" height="369" alt="PTECHjp" /><br />
<br />
A Folio 13 model PC desktop, as shipped by Hewlett-Packard, shows a cluster of thirdparty software icons.</div>
<p>I&#8217;d recommend that prospective Windows PC buyers who live near a Microsoft store, which are mostly in the West, or are willing to shop at the company&#8217;s online store, consider a Signature machine. Information on store locations, as well as a link to online PC shopping from Microsoft, is at <a href="http://microsoftstore.com">microsoftstore.com</a>. Information on Signature is at <a href="http://signature.microsoft.com">signature.microsoft.com</a>.</p>
<p>Some important caveats are in order. The hardware makers presumably believe, and some consumers may well agree, that the extra software, utilities and settings, which Microsoft removes or buries, are beneficial. Some of these, like offers to join game or music services, may be viewed as welcome bonuses. Others, like customized networking utilities, or launchers for the PC makers&#8217; own media software, may be viewed as better matched to the hardware, or superior to Microsoft&#8217;s approach, even though they duplicate Windows functions. Many can be turned off, or removed, by a user with sufficient skill and time.</p>
<p>Also, Microsoft loads Signature machines with its own add-on software, such as its free email, photo and video programs, its Zune music and video program, and a stripped-down &#8220;Starter&#8221; version of Microsoft Office, that includes only Word and Excel, plus ads, and an offer to buy the full version. </p>
<p>However, the company says the stores will remove any of these a customer doesn&#8217;t want and even help the customer install competing software, such as Google&#8217;s Chrome browser, or Apple&#8217;s iTunes for Windows.</p>
<div class="media-CENTER" style="width:553px;"><img src="http://online.wsj.com/public/resources/images/PJ-BH202_PTECHj_G_20120515194943.jpg" width="553" height="369" alt="PTECHjp2" /><br />
<br />
The same PC as sold by Microsoft in its Signature Configuration.</div>
<p>At my request, Microsoft supplied me with before-and-after laptops from Hewlett-Packard, Sony and Samsung. Over the past few days, I&#8217;ve been comparing the stock and Signature versions, and testing how much time it takes to set them up, start them and restart them in daily use, resume them from sleep, and shut them down.</p>
<p>The Signature desktop, which is labeled &#8220;Microsoft Signature,&#8221; features a picture of a sunset over a lake as its wallpaper. It contains no icons other than the recycling bin. The Taskbar contains only icons for Internet Explorer, the Explorer file browser, and Microsoft&#8217;s free email, photo and moviemaking programs. The system tray, to the right of the Taskbar, contains only the bare minimum of items, such as the network and battery indicators.</p>
<p>Signature machines are also configured with battery, audio and touch-pad settings Microsoft considers optimal. The usual third-party security software—which is typically provided for only 30 to 90 days, makes you go through some setup, and nags you to subscribe—is replaced by Microsoft&#8217;s own Security Essentials program, which is free, required no registration or subscription and updates itself automatically.</p>
<p>By contrast, my test H-P Folio 13 had eight icons besides the recycling bin, including several that were come-ons for music and game services. It also featured several H-P utilities. </p>
<p>A Sony EH37FX included an app from Best Buy that launched every time the PC started (though you could turn this off). Both stock machines festooned the IE browser with two space-hogging toolbars, including one from Microsoft&#8217;s own Bing search service; the Signature machine had none.</p>
<p>The Samsung Series 7 I tested came with 10 extra icons and a bunch of special utilities.</p>
<p>Signature isn&#8217;t the same on every machine. In most cases, it strips out some of the added software and utilities, and retains others, but hides them in a folder buried in the Start Menu. In some cases, however, where a utility is deemed essential for a computer&#8217;s particular hardware, it retains these. </p>
<p>Such decisions, and indeed all of the Signature settings, are controlled by a team of engineers housed in Microsoft&#8217;s retail division.</p>
<p>In my speed tests, Signature beat all the stock machines on all my trials, but the margins weren&#8217;t dramatic, usually from a few seconds to 25 seconds. On the H-P, the differences were especially minimal. Across all three machines, the biggest differences were the time it took to set the PC up out of the box and the time it took to shut down the PC.</p>
<p>One Microsoft official told me that Signature represents &#8220;Microsoft&#8217;s perspective on Windows,&#8221; rather than that of the hardware maker. </p>
<p>In my opinion, although it may generally benefit Microsoft at the expense of the hardware maker, it also makes for a better experience for the user.</p>
<p><strong>Email Walt at mossberg@wsj.com. </strong></p>
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		<title>Trouble in Paradise: Jetsetter's Founder and CEO Steps Down</title>
		<link>http://allthingsd.com/20120515/jetsetters-founder-and-ceo-drew-patterson-suddenly-asked-to-step-down/</link>
		<comments>http://allthingsd.com/20120515/jetsetters-founder-and-ceo-drew-patterson-suddenly-asked-to-step-down/#comments</comments>
		<pubDate>Wed, 16 May 2012 00:28:36 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Barry Herstein]]></category>
		<category><![CDATA[Beta Beat]]></category>
		<category><![CDATA[Drew Patterson]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[flash sales]]></category>
		<category><![CDATA[Gilt Groupe]]></category>
		<category><![CDATA[Heather Leisman]]></category>
		<category><![CDATA[Jetsetter]]></category>
		<category><![CDATA[Kayak]]></category>
		<category><![CDATA[Kevin Ryan]]></category>
		<category><![CDATA[layoffs]]></category>
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		<category><![CDATA[morale]]></category>
		<category><![CDATA[Rob Deeming]]></category>
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		<category><![CDATA[Stephanie Dolgins]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208676</guid>
		<description><![CDATA[Drew Patterson has stepped down as founder and CEO of Jetsetter, the high-end luxury discount sales travel site owned by Gilt Groupe.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jetsetter.com/about/member/id/243">Drew Patterson</a> has stepped down as founder and CEO of Jetsetter, the high-end luxury discount sales travel site owned by Gilt Groupe.</p>
<p><img class="alignright size-medium wp-image-208688" title="DrewPatterson_jetsetter" src="http://allthingsd.com/files/2012/05/DrewPatterson_jetsetter-337x285.jpg" alt="" width="337" height="285" />His departure was <a href="http://betabeat.com/2012/05/15/kevin-ryan-drew-patterson-mutiny-jetsetter-ceo-dismissed-05152012/">first reported by Beta Beat</a>, and confirmed by a spokeswoman, who added that he was asked to step down because of staffing issues and low morale &#8212; not because of the company&#8217;s operations.</p>
<p>Clearly, there&#8217;s signs of trouble in paradise: This time, pretty pictures of luxurious vacations in exotic locations, like Turks &amp; Caicos, can&#8217;t cover up what&#8217;s really going on at the New York-based start-up. Prior to Patterson&#8217;s departure, a handful of executives left, including Jetsetter&#8217;s Chief Marketing Officer Barry Herstein; VP of merchandising and operations Heather Leisman; and former head of marketing Stephanie Dolgins, Beta Beat reported.</p>
<p>In Patterson&#8217;s absence, Rob Deeming, who has been at Gilt for the past three years, and recently was in charge of opening Jetsetter&#8217;s U.K. office, will become acting general manager.</p>
<p>Beta Beat, who interviewed Gilt&#8217;s CEO Kevin Ryan about the executive shake-up, also reported that the travel division has faced other problems with getting its international operations up and running and was burning a ton of cash. However, the company claims Jetsetter is on track to record $100 million in gross bookings this year and to be profitable next year.</p>
<p>This is not the first internal shake-up at Gilt Groupe, <a href="http://allthingsd.com/20120123/gilt-groupe-cuts-include-10-percent-of-employees-and-two-executives/">which trimmed roughly 10 percent of its employees, including some of its management team</a>, earlier this year. At the time, Ryan downplayed the situation by saying that the cuts are designed to get the company to cash flow positive by the second quarter, and profitable by the fourth quarter. But other reports painted a fairly grim picture of the situation.</p>
<p>Prior to Jetsetter, Patterson was part of the founding team at Kayak, where he was VP of marketing.</p>
<p>&nbsp;</p>
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		<title>Quote-Saving App Banters to Shut Down; Founders Jump to Betaworks</title>
		<link>http://allthingsd.com/20120515/quote-saving-app-banters-to-shut-down-founders-jump-to-betaworks/</link>
		<comments>http://allthingsd.com/20120515/quote-saving-app-banters-to-shut-down-founders-jump-to-betaworks/#comments</comments>
		<pubDate>Tue, 15 May 2012 23:42:16 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Banters]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bntrs]]></category>
		<category><![CDATA[Chris Dixon]]></category>
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		<category><![CDATA[Lauren Leto]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=208661</guid>
		<description><![CDATA[After struggling to attract a significant user base over the past year, conversation-saving app Banters is closing up shop, co-founder Lauren Leto announced via company blog on Tuesday. Leto and partner Patrick Moberg had raised an undisclosed amount of seed funding from the likes of Chris Dixon, Khosla Ventures and SV Angel. The two will join Betaworks -- Leto as general manager of the firm's Findings product and Moberg as a "hacker-in-residence."]]></description>
			<content:encoded><![CDATA[<p>After struggling to attract a significant user base over the past year, conversation-saving app Banters is closing up shop, <a href="http://banters.tumblr.com/post/23128921492/over-the-last-22-months-ive-had-the-honor-of">co-founder Lauren Leto</a> announced via company blog on Tuesday. Leto and partner Patrick Moberg had raised an undisclosed amount of seed funding from the likes of Chris Dixon, Khosla Ventures and SV Angel. The two will join Betaworks &#8212; Leto as general manager of the firm&#8217;s Findings product and Moberg as a &#8220;hacker-in-residence.&#8221;</p>
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		<title>Bing Goes Sleek and More Social</title>
		<link>http://allthingsd.com/20120515/bing-goes-sleek-and-more-social/</link>
		<comments>http://allthingsd.com/20120515/bing-goes-sleek-and-more-social/#comments</comments>
		<pubDate>Tue, 15 May 2012 22:43:47 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<category><![CDATA[Microsoft]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=208634</guid>
		<description><![CDATA[Microsoft's revamped search engine shows promise — if users can adapt.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve ever cleaned off a cluttered desk, replacing messy stacks of paper with framed photos of people who really matter, you have a rough idea of what Microsoft did with its new Bing search engine this week. Gone are the distracting, multicolored search results. Gone are the lists of recently searched terms that you never looked at anyway. Gone are the search results mingled with Facebook &#8220;likes.&#8221; </p>
<p>What&#8217;s left? A lot of white space, which creates a calmer environment for reading and digesting information. A new middle column, which Microsoft calls Snapshot, displays task-oriented content to help people do things like making restaurant reservations, getting directions or seeing movie times. And Bing&#8217;s most unusual new feature is a flush-right column called Sidebar designed to automatically surface names of relevant Facebook friends and others around the Web who could best help you with a specific query. </p>
<div class="media-CENTER" style="width:553px;"><img src="http://online.wsj.com/public/resources/images/PJ-BH200_DSOLUT_G_20120515194807.jpg" width="553" height="369" alt="DSOLUTION" /><br />
<br />
Bing&#8217;s Snapshot column helps users do things like make a hotel reservation. Its Sidebar column, far right, shows friends who may have answers to help with a person&#8217;s current search.</div>
<p>The new Bing is automatically available to about 20% of users starting Tuesday. If you&#8217;re not one of the 20%, you can see the new interface and Sidebar on Bing.com/new. By June 1, all features will be automatically available to everyone. </p>
<p>I&#8217;ve had access to this revamped Bing for the past week, and its prospects are promising. It feels cleaner and clearer. Sidebar&#8217;s integrated social knowledge of friends linked to Bing through a person&#8217;s Facebook account—or people from Twitter and blogs who are suggested by Bing—can turn the solitude of Web searching into a group activity. For example, a search for Napa Valley restaurants smartly brings up the name of a friend who recently posted a photo album from Napa, a colleague who lists Napa Valley as his hometown as well as a well-known blogger who reviews restaurants in that area. Sidebar maintains a neat list of your queries and the responses, saving you the trouble of hunting through past Facebook posts.</p>
<p>Compared with the way Google integrated Google+ &#8220;personal results&#8221; with regular search results—which ruffled a lot of feathers—Sidebar is more sophisticated.</p>
<p>But Bing&#8217;s Sidebar faces a challenge: People aren&#8217;t used to searching like this. </p>
<p>As fun as it is to poll people—even specifically suggested people—in queries, we usually search alone. Many of the things I type into Bing are quick ask-a-question-get-an-answer searches, and Sidebar&#8217;s format requires waiting for someone&#8217;s response. It&#8217;s possible that it just takes time to adjust to this new way of searching, but I&#8217;m comfortable with the Web sources that I already know and trust. (No offense, Facebook friends.)</p>
<p>Additional partners, including LinkedIn, Foursquare and Quora, will eventually be included to help with queries in Bing&#8217;s Sidebar. Some of these will work later this summer. For now, Twitter provides the biggest source of people from around the Web who might know the answer to your query. </p>
<p>Bing will continue to make improvements, according to Stefan Weitz, senior director of Bing search. By late June or early July, you&#8217;ll be able to tag friends in queries even if Bing doesn&#8217;t suggest those people as relevant to a query. This would have helped me when I searched for restaurants in Boston, where my foodie sister has lived for 11 years, though she didn&#8217;t automatically appear as a suggested source. Then again, when I searched for a Mexican restaurant in Kirkland, Wash., called Cactus, a friend who &#8220;liked&#8221; another Mexican restaurant in nearby Seattle popped up in my Sidebar. </p>
<p>I didn&#8217;t realize this friend had ever visited Seattle or that he enjoyed one of Seattle&#8217;s Mexican restaurants enough to &#8220;like&#8221; it on Facebook. These helpful, serendipitous experiences may be enough to keep people using the Bing Sidebar. </p>
<p>Bing&#8217;s Sidebar queries currently have a clumsy way of working with Facebook. If I query three people who are auto-suggested as friends who might know the answer to my question, the query only shows up on my Facebook page, not on the pages of people who were questioned. They must visit my Facebook page to see responses, an extra step that may discourage ongoing conversations. An Activity feed in the Bing Sidebar shows all Facebok friends&#8217; query activity, but people look at Facebook more often.</p>
<p>The middle column of the rebuilt Bing, called Snapshot, doesn&#8217;t always display content. When it does, it is geared toward helping people accomplish specific tasks, like booking a hotel room or restaurant table. In a search for the Oval Room, a Washington, D.C., restaurant, Snapshot showed a map of its location, four ratings from websites like TripAdvisor, hours of operation and a link to OpenTable for making a reservation. </p>
<p>A shrunk-down version of this new Bing—including its cleaner look, Snapshot and Sidebar—will be available this week to run on smartphones including Windows Phone, Apple&#8217;s iPhone, Android phones and RIM&#8217;s BlackBerrys. Microsoft says it will work on tablets by early July.</p>
<p>The new Bing is sure to get people talking—and its Sidebar is likely to tell you something you didn&#8217;t know about a friend that may or may not help you make a decision. But until it gets more accurate and more partners, I&#8217;ll use Sidebar like a side dish: It won&#8217;t make a big impact on my overall search experience. </p>
<p>Write to                                     Katherine Boehret                 at <a href="mailto:katie.boehret@wsj.com">katie.boehret@wsj.com</a></p>
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		<title>Netsuite Turns Commerce Into a Cloud Service</title>
		<link>http://allthingsd.com/20120515/netsuite-turns-commerce-into-a-cloud-service/</link>
		<comments>http://allthingsd.com/20120515/netsuite-turns-commerce-into-a-cloud-service/#comments</comments>
		<pubDate>Tue, 15 May 2012 22:30:16 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Amazon Web Services]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[data centers]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[Enterprise Resource Planning]]></category>
		<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[NetSuite]]></category>
		<category><![CDATA[software as a service]]></category>
		<category><![CDATA[Square]]></category>
		<category><![CDATA[Zach Nelson]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208593</guid>
		<description><![CDATA[To the growing list of things that can be sold "as-a-service" you can now add commerce. And create a new acronym: CaaS.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110523/seven-questions-for-netsuite-ceo-zach-nelson/zach-nelson-of-netsuite/" rel="attachment wp-att-76594"><img src="http://allthingsd.com/files/2011/05/zachnelson-380x285.jpg" alt="" title="Zach Nelson of NetSuite" width="380" height="285" class="alignright size-Featured wp-image-76594" /></a>As services in the cloud have taken hold, we&#8217;ve become accustomed to seeing a lot of products marketed as X-as-a-service. The first one, or at least the first such example of which I was aware, was software-as-a-service, the approach popularized by cloud computing pioneer Salesforce.com.</p>
<p>Other examples that have punctured my attention bubble in recent years are platform-as-a-service, infrastructure-as-a-service and storage-as-a-service, and there are probably many more. Then they get turned into ever-weirder acroynyms: Saas, PaaS, Iaas. You get the idea.</p>
<p>Today, Netsuite, the cloud player whose traditional approach is essentially to run your business from the cloud, today contributed its own new thing offered as a service: Commerce. (Cue the acronym: CaaS.)</p>
<p>One of the big things that businesses have to do is buy and sell goods and services from other businesses. The most basic example is that widget makers have to buy cardboard boxes from a supplier, because the goods don&#8217;t show up on the loading dock by magic. The same goes for every bit of physical stuff a business needs and also the services it pays for to keep its operations running smoothly. </p>
<p>Netsuite isn&#8217;t just managing the back-end business-to-business commerce, but also the direct-to-customer type of commerce. And the experience works pretty much anywhere a customer may be coming from: On a phone, tablet or PC, in a store or on social media.</p>
<p>As customers have essentially come to expect to be able to buy anything and everything online, the traditional back-end commerce engines like Microsoft Dynamics, Great Plains, Sage and even SAP were imperfectly combined with patchwork solutions for selling on the Web. And the bits of the system that faced customers have rarely if ever been unified with the ones that also face suppliers, which has a way of complicating things like inventory, the supply chain and everything else that stems from basic ebb and flow of supply and demand.</p>
<p>And things are getting even more complicated as machines are programmed to automatically buy things from other machines based on a pre-defined set of circumstances. </p>
<p>NetSuite has built what it calls a commerce engine &#8212; dubbed SuiteCommerce &#8212; that speaks directly to the core enterprise resource planning (ERP) and customer relationship management (CRM) functions that are already its bread and butter. In English that means that the new engine comes into the process already knowing what everything is, and also who everyone is. That makes it ready to wheel and deal not only with customers but also with suppliers. And when you get down to it, that&#8217;s a good way to reduce a lot of friction in any business, which is pretty much what cloud computing is supposed to be about. </p>
<p>The commerce service was probably the biggest news to come out of Netsuite&#8217;s SuiteWorld conference in San Francisco today, where CEO Zach Nelson (pictured) gave a keynote address. The company also announced a partnership with Square, the maker of little white credit-card reading thingies that you can insert into an iPhone or iPad for the purpose of accepting payment. Square&#8217;s Register application has been integrated with SuiteCommerce, so if you see more businesses using Squares, maybe this has something to do with it.</p>
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		<title>PayPal to Unveil Newest Retail Partners for In-Store Payments Next Week</title>
		<link>http://allthingsd.com/20120515/paypal-to-unveil-newest-retail-partners-for-in-store-payments-next-week/</link>
		<comments>http://allthingsd.com/20120515/paypal-to-unveil-newest-retail-partners-for-in-store-payments-next-week/#comments</comments>
		<pubDate>Tue, 15 May 2012 21:56:57 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[David Marcus]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Wallet]]></category>
		<category><![CDATA[Home Depot]]></category>
		<category><![CDATA[John Donahoe]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[Office Depot]]></category>
		<category><![CDATA[online payments]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[retailers]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208601</guid>
		<description><![CDATA[PayPal is hosting a media event next week where it will unveil the next batch of mega-retailers that are adopting the company's online payment network at the register.]]></description>
			<content:encoded><![CDATA[<p>PayPal is hosting a media event next week where it will unveil the next batch of mega-retailers that are adopting the company&#8217;s online payment network at the register.</p>
<p><img class="alignright size-medium wp-image-168800" title="PayPal_HomeDepot" src="http://allthingsd.com/files/2012/01/IMG_5664-380x253.jpg" alt="" width="380" height="253" />In an invitation sent to <strong>All Things D</strong>, the company says: &#8220;Meet PayPal&#8217;s new president, David Marcus; be the first to speak to PayPal&#8217;s new, brand-name retail partners; and get an exclusive sneak peek at how PayPal plans to make payments easier than ever for tens of thousands of mid-size merchants.&#8221;</p>
<p>The two-and-a-half-hour event will take place on Thursday at the company&#8217;s San Jose campus.</p>
<p>It&#8217;s unclear which retailers will be on hand, but so far, the company has been working with major retailers, like Home Depot, and there have been other unconfirmed reports of a relationship with Office Depot.</p>
<p>To date, eBay&#8217;s CEO John Donahoe has been careful to characterize this year as an experimental period, where the company will be laying the groundwork for its entrance into the physical payments space with several deployments. It is not banking on scaling the operation until the following year.</p>
<p>Right now, PayPal has presented two solutions to retailers, including a plastic credit card that allows purchases to be charged to a PayPal account and a mobile payments solution, which allows customers to enter their mobile phone number and a PIN into the payment terminal without the need for the phone to be present at the time of purchase.</p>
<p>The approach is much different than what Google Wallet is pitching, <a href="http://allthingsd.com/20110526/liveblogging-googles-mobile-payments-announcements/">which ironically launched its product exactly a year ago next week</a>. Google&#8217;s deployments, which relied on near field communication technology, have been hindered by low adoption by both retailers and the carriers.</p>
<p><img class="aligncenter size-medium wp-image-208602" title="paypalinvite" src="http://allthingsd.com/files/2012/05/paypalinvite-380x243.jpg" alt="" width="380" height="243" /></p>
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		<title>Google to Expand Mobile-Device Partnerships</title>
		<link>http://allthingsd.com/20120515/google-to-expand-mobile-device-partnerships/</link>
		<comments>http://allthingsd.com/20120515/google-to-expand-mobile-device-partnerships/#comments</comments>
		<pubDate>Tue, 15 May 2012 21:30:35 +0000</pubDate>
		<dc:creator>Amir Efrati</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[carriers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208596</guid>
		<description><![CDATA[Google Inc. plans to give multiple mobile-device makers -- rather than just one partner -- early access to new releases of its Android mobile operating system and to sell those devices directly to consumers, said people familiar with the matter.]]></description>
			<content:encoded><![CDATA[<p>Google Inc. plans to give multiple mobile-device makers &#8212; rather than just one partner &#8212; early access to new releases of its Android mobile operating system and to sell those devices directly to consumers, said people familiar with the matter.</p>
<p>Google&#8217;s strategy is a shift from its previous practice, when it partnered with only one hardware maker at a time to produce seven &#8220;lead devices&#8221; that showed off the newest Android software features, before releasing the software to other device makers. The change is a bid to exert more control over the apps that run on smartphones and tablets powered by Android, thus reducing the influence of wireless carriers over such devices, these people said.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702304371504577406511931421118.html">Read the rest of this post on the original site »</a></p>
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		<title>After Strong Quarter, Groupon Starts Looking Like a Deal Again</title>
		<link>http://allthingsd.com/20120515/after-strong-quarter-groupon-starts-looking-like-a-deal-again/</link>
		<comments>http://allthingsd.com/20120515/after-strong-quarter-groupon-starts-looking-like-a-deal-again/#comments</comments>
		<pubDate>Tue, 15 May 2012 20:29:15 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[analysts]]></category>
		<category><![CDATA[Andrew Mason]]></category>
		<category><![CDATA[Arvind Bhatia]]></category>
		<category><![CDATA[Citi]]></category>
		<category><![CDATA[earnings]]></category>
		<category><![CDATA[financial controls]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Ina Fried]]></category>
		<category><![CDATA[investor confidence]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Jason Child]]></category>
		<category><![CDATA[Mark Mahaney]]></category>
		<category><![CDATA[material weakness]]></category>
		<category><![CDATA[Sterne Agee]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[stock price]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208413</guid>
		<description><![CDATA[Even though Groupon continues to carry the warning that its financial processes are weak, a handful of analysts upgraded the company to a buy rating today, and investors sent the stock climbing.]]></description>
			<content:encoded><![CDATA[<p>Even though Groupon continues to carry the warning that its financial processes are weak, a handful of analysts upgraded Groupon to a buy rating today and investors sent the stock soaring after the company released impressive first-quarter results yesterday.</p>
<p><img class="alignright size-medium wp-image-140738" title="Groupon_Mason at nasdaq" src="http://allthingsd.com/files/2011/11/Groupon_Mason-at-nasdaq-380x253.png" alt="" width="380" height="253" /></p>
<p>Apparently the final reassurance analysts and investors were looking for was that the company is indeed still growing.</p>
<p>Despite taking several measures over the past couple of months in the wake of an awkward fourth-quarter earnings revision,  Groupon has not been able to <a href="http://allthingsd.com/20120421/as-stock-continues-to-dive-can-groupon-regain-investor-confidence/">regain investor confidence</a> and has watched <a href="http://allthingsd.com/20120504/hangin-tough-groupons-stock-closes-in-single-digits-for-first-time/">its stock price slowly dwindle to half its IPO price</a> of $20 a share.</p>
<p>Today, the company&#8217;s stock opened at $14.93 a share before settling at $12.17 at the close, up 3.7 percent. </p>
<p>At least two analysts were bullish on yesterday&#8217;s first-quarter results, upgrading Groupon&#8217;s stock to a buy.</p>
<p>Sterne Agee upgraded Groupon from neutral to a buy and set a price target of $20. In a note to investors, analysts Arvind Bhatia and Brett Strauser wrote that the strong first quarter &#8220;alleviated several concerns,&#8221; including Groupon&#8217;s ability to have operating leverage. An additional plus, they wrote, is that the stock is trading so far below its IPO price.</p>
<p>Likewise, Mark Mahaney from Citi wrote that &#8220;we&#8217;ll grab this deal,&#8221; and upgraded the stock to a buy with a $22 price target. Four factors drove his decision: 33 percent quarter-over-quarter revenue growth in North America, international margins turning positive for the first time, marketing spending declining for the fourth quarter in a row and the very low stock price.</p>
<p><a href="http://allthingsd.com/20120514/groupon-post-earnings-that-top-earlier-estimates/">As my colleague Ina Fried reported yesterday</a>, Groupon&#8217;s first-quarter revenues topped the company’s prior forecast as well as analyst expectations, totaling $559.3 million during the period, compared with $295.5 million a year ago. Operating income was $39.6 million, including an expense of $28 million related to non-cash stock-based compensation.</p>
<p>The strong results helped overshadow the company&#8217;s previous follies, <a href="http://allthingsd.com/20120330/groupon-restates-earnings-after-seeing-a-spike-in-holiday-returns/">which included the financial revision in the fourth quarter</a> due to higher than expected holiday returns and the disclosure that auditors had determined it had a material weakness in its financial processes.</p>
<p>In a conference call with analysts, Groupon&#8217;s CFO Jason Child, who is under fire over the gaffes, said: &#8220;There&#8217;s some specific tasks that we have implemented and are going to implement. We&#8217;ve certainly added some people, and have some more work there. We have 48 countries and so we do have accounting personnel and controllers in every single country.&#8221;</p>
<p>In addition, Groupon has taken several precautions over the past couple of months to ensure the mishaps won&#8217;t happen again.</p>
<p>For example, <a href="http://allthingsd.com/20120426/groupon-hires-ex-amazon-exec-kal-raman-for-adult-supervision/">Groupon has hired Kal Raman</a> to build out the company’s internal controls and processes as the SVP of Americas. He previously held executive roles at Amazon, eBay and Drugstore.com. Groupon <a href="http://allthingsd.com/20120430/exclusive-schultz-and-efrusy-to-leave-groupon-board-accounting-types-joining/">also nominated two new members with accounting prowess to the board</a> and has been working on its financial controls.</p>
<p>Child said that since being tripped by holiday returns, the company has implemented a more granular statistical model that maps returns on a weekly basis.</p>
<p>&#8220;From a process standpoint we are in good shape, and there&#8217;s some technology that is especially helpful with a company like ours,&#8221; he said. &#8220;We made a lot of progress this quarter, and will make a lot of progress next quarter, and hopefully in the next quarter or two, we&#8217;ve done all the steps necessary.&#8221;</p>
<p>Groupon&#8217;s auditors won&#8217;t review whether the company has rectified its financial processes until the end of the year, so even if the company moves faster the label will remain.</p>
<p>In a recent letter to shareholders, <a href="http://allthingsd.com/20120507/groupons-andrew-mason-says-no-regrets-on-moving-too-fast/">Groupon&#8217;s CEO Andrew Mason said</a> he did not have regrets on moving too fast.</p>
<p>“Although there are risks in moving too fast, companies often don’t survive long enough to apologize for moving too slow,” Mason writes. “Perhaps more importantly, by moving quickly, we reached a scale that has helped us solidify our market leadership, and accumulated data that is enabling our future and helping us continuously improve the experience of our customers.”</p>
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		<title>RIM's Freefall: Stock Drops to Eight-Year Low</title>
		<link>http://allthingsd.com/20120515/rims-free-fall-stock-drops-to-eight-year-low/</link>
		<comments>http://allthingsd.com/20120515/rims-free-fall-stock-drops-to-eight-year-low/#comments</comments>
		<pubDate>Tue, 15 May 2012 20:14:07 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[BlackBerry 10]]></category>
		<category><![CDATA[market cap]]></category>
		<category><![CDATA[Research In Motion]]></category>
		<category><![CDATA[RIM]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208494</guid>
		<description><![CDATA[Hard to believe that just five years ago, RIM had a stock market value of $80 billion.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/06/wile-e-coyote1.jpg"><img src="http://allthingsd.com/files/2011/06/wile-e-coyote1-380x248.jpg" alt="" title="wile-e-coyote" width="380" height="248" class="alignright size-medium wp-image-87084" /></a>Research In Motion&#8217;s unrelenting downward spiral took <a href="http://www.google.com/finance?q=RIMM">the company&#8217;s shares</a> to a new 52-week low this week.</p>
<p>On Tuesday, the company&#8217;s stock price closed at $11.09 &#8212; a price it has not seen since December of 2003. Another ugly decline for RIM, which has shed more than three-quarters of its value in the past year alone.</p>
<p>Evidently, the brief run-up in RIM&#8217;s stock price prior to the unveiling of the company’s long-awaited BlackBerry 10 operating system at BlackBerry World earlier this month has proved untenable. And the prospect of watching the first BB10 phones go head to head with the next iteration of Apple&#8217;s iPhone this fall has sent investors fleeing into the woods.</p>
<p><a href="http://ycharts.com/companies/RIMM/price#recessions=false&#038;series=calc:price,type:company,id:RIMM&#038;maxPoints=640&#038;zoom=10&#038;format=real"><img src="http://media.ycharts.com/charts/e1d04b8d1f532d7bf5d5ccacf02f208d.png" alt="RIMM Chart" /></a>
<p style="font-size: 10px;"><a href="http://ycharts.com/companies/RIMM">RIMM</a> data by <a href="http://ycharts.com">YCharts</a></p>
<p>As I write this, RIM&#8217;s market cap is hovering at just about $6 billion. Hard to believe that just five years ago that number was about $80 billion, and RIM was <a href="http://www.cbc.ca/news/business/story/2007/10/24/rim.html">the most valuable company in Canada</a> by stock market value.</p>
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		<title>GM to Stop Advertising on Facebook</title>
		<link>http://allthingsd.com/20120515/gm-to-stop-advertising-on-facebook/</link>
		<comments>http://allthingsd.com/20120515/gm-to-stop-advertising-on-facebook/#comments</comments>
		<pubDate>Tue, 15 May 2012 19:44:39 +0000</pubDate>
		<dc:creator>Sharon Terlep, Suzanne Vranica and Shayndi Raice</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sharon Terlep]]></category>
		<category><![CDATA[Shayndi Raice]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Suzanne Vranica]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208547</guid>
		<description><![CDATA[General Motors Co. plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said -- a move that comes as more companies question the effectiveness of advertising on the social networking site.]]></description>
			<content:encoded><![CDATA[<p>General Motors Co. plans to stop advertising on Facebook after the company&#8217;s marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said &#8212; a move that comes as more companies question the effectiveness of advertising on the social networking site.</p>
<p>The largest U.S. auto maker will continue to expand its use of marketing through Facebook&#8217;s pages, in which companies can display content at no cost, these people said.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html">Read the rest of this post on the original site »</a></p>
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		<title>T-Mobile Cutting Another 900 Jobs in Wake of Failed AT&amp;T Deal</title>
		<link>http://allthingsd.com/20120515/t-mobile-cutting-another-900-jobs-in-wake-of-failed-att-deal/</link>
		<comments>http://allthingsd.com/20120515/t-mobile-cutting-another-900-jobs-in-wake-of-failed-att-deal/#comments</comments>
		<pubDate>Tue, 15 May 2012 19:17:46 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Deutsche Telekom]]></category>
		<category><![CDATA[Philipp Humm]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[T-Mobile USA]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208517</guid>
		<description><![CDATA[CEO Philipp Humm notifies workers of another round of job cuts as the company looks to remake itself amid continued customer defections and a failed deal to sell itself to AT&#038;T.]]></description>
			<content:encoded><![CDATA[<p>T-Mobile USA is cutting a further 900 jobs this week as the carrier looks to revamp itself after the <a href="http://allthingsd.com/20111219/breaking-att-dropping-its-t-mobile-bid/">failed effort to sell itself to AT&#038;T</a>.</p>
<p><a href="http://allthingsd.com/files/2012/03/philipp_humm.png"><img src="http://allthingsd.com/files/2012/03/philipp_humm.png" alt="" title="philipp_humm" width="380" height="285" class="alignright size-medium wp-image-189354" /></a></p>
<p>The No. 4 U.S. carrier said that it is eliminating some jobs and outsourcing others, while also staffing up in some areas, such as business sales.</p>
<p>“T-Mobile previously announced its intent to restructure and optimize operations throughout the company in order to best reposition the company, given today’s demanding and rapidly evolving marketplace,&#8221; the company said in a statement to <strong>AllThingsD</strong>. &#8220;This week we are communicating to our employees a series of additional organizational changes to best position T-Mobile to powerfully compete and return to growth.&#8221;</p>
<p>Parent company Deutsche Telekom has <a href="http://allthingsd.com/20120222/t-mobile-usa-to-launch-lte-in-2013/">agreed to pump billions of dollars</a> into the struggling carrier to help modernize its network and launch high-speed LTE service. At the same time, T-Mobile has continued to lose contract customers and has said it needs to better align its cost structure even as it tries to regain lost ground.</p>
<p>As part of last week&#8217;s earnings report, the company said it aims to beef up efforts to sell to businesses, among other efforts.</p>
<p>Earlier this year, T-Mobile announced a first wave of cuts that <a href="http://allthingsd.com/20120322/t-mobile-usa-to-cut-1900-jobs-as-it-consolidates-its-call-centers/">included the closing of several call centers</a> and at the time indicated further restructuring was on the horizon. The company has also said it is <a href="http://allthingsd.com/20120329/t-mobile-usa-eyes-tower-sales-to-raise-cash/">exploring whether to sell its cell towers</a>.</p>
<p>According to a <a href="http://www.theverge.com/2012/5/15/3022105/t-mobile-usa-philipp-humm-restructuring-memo">memo obtained by the Verge</a>, CEO Philipp Humm says affected workers will be notified this week if their job is among those being cut.</p>
<p>&#8220;We have tremendous employees here at T-Mobile and we truly wish we could retain all our talent, but our business realities require hard choices,&#8221; Humm said in the memo. T-Mobile said most workers will learn their fate today or tomorrow.</p>
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		<title>Sony Expands Vaio E, S Series Laptop Family</title>
		<link>http://allthingsd.com/20120515/sony-expands-vaio-e-s-series-laptop-family/</link>
		<comments>http://allthingsd.com/20120515/sony-expands-vaio-e-s-series-laptop-family/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:56:57 +0000</pubDate>
		<dc:creator>Bonnie Cha</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Product News]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Ivy Bridge]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Vaio E Series]]></category>
		<category><![CDATA[Vaio S Series]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208455</guid>
		<description><![CDATA[Lenovo isn't the only company updating its line of laptops today. Here's what Sony has up its sleeve.]]></description>
			<content:encoded><![CDATA[<p>Lenovo isn&#8217;t the only company <a href="http://allthingsd.com/20120514/lenovo-looks-to-bridge-business-and-consumer-with-new-ultra-light-and-ultrabook-thinkpads/">updating its line of laptops</a> today. Sony is also getting in on the action, with the announcement of two new Vaio E series models and an update to its Vaio S series.</p>
<p><a href="http://allthingsd.com/20120515/sony-expands-vaio-e-s-series-laptop-family/02_e15_w_front_b/" rel="attachment wp-att-208456"><img src="http://allthingsd.com/files/2012/05/02_E15_W_front_b-380x253.jpg" alt="" title="02_E15_W_front_b" width="380" height="253" class="alignleft size-medium wp-image-208456" /></a></p>
<p>Due out this summer, the Vaio E Series 15 and 17 laptops offer revamped designs and technology to speed boot-up times after the computer has been in sleep mode. The new models join the previously announced Vaio E Series 14, but bring with them the option of larger displays &#8212; the Vaio E Series 15 sports a 15.5-inch screen; the Series 17 has a 17.3-inch screen.</p>
<p>The laptops feature a wraparound design with rounded corners, and will be available in white, black or silver. Each of the new models has a large trackpad; some include a backlit keyboard.</p>
<p>A feature called Rapid Wake + Eco promises to have your laptop up and running in seconds after it has gone into sleep mode. The Vaio E Series 15 and 17 also offer a built-in Webcam and technology to boost speaker volume. If you want to watch movies from your laptop, there&#8217;s an option to add a Blu-ray disc drive.</p>
<p>In general, the <a href="http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&#038;storeId=10151&#038;langId=-1&#038;categoryId=8198552921644784018">E Series</a> is designed for everyday tasks and is built with families and students in mind, so if you&#8217;re looking for something a little more portable and powerful, Sony&#8217;s <a href="http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&#038;storeId=10151&#038;langId=-1&#038;categoryId=8198552921644768015">Vaio S Series</a> would be a better fit &#8212; and it just so happens that there are two new members in that family, too.</p>
<p><a href="http://allthingsd.com/20120515/sony-expands-vaio-e-s-series-laptop-family/04_s13_group_black_white/" rel="attachment wp-att-208458"><img src="http://allthingsd.com/files/2012/05/04_S13_Group_Black_white-380x253.jpg" alt="" title="04_S13_Group_Black_white" width="380" height="253" class="alignright size-medium wp-image-208458" /></a></p>
<p>The Vaio S Series 15 and 17 laptops offer a 13.3-inch display and a 15.5-inch display, respectively, and are made from lightweight materials including magnesium, aluminum and carbon fiber. The Series 15 weighs less than 4.4 pounds, and also has the benefit of an HD display with wide viewing angles.</p>
<p>A smaller size doesn&#8217;t mean less power, though, as both the S Series 15 and 17 will get a boost from the latest processor from Intel, called Ivy Bridge. Sony will also offer optional accessories, such as a docking station and an extended battery.</p>
<p>Like the E Series, the S Series models are expected to ship this summer, but pricing and specific release dates for all the laptops have not been announced at this time. Current E Series models run in the $500 to $600 range, while laptops in the S Series cost between $725 and $1,500.</p>
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		<title>Google Says Forced "Sharing" Is a Bug, Not a Feature</title>
		<link>http://allthingsd.com/20120515/google-says-forced-sharing-is-a-bug-not-a-feature/</link>
		<comments>http://allthingsd.com/20120515/google-says-forced-sharing-is-a-bug-not-a-feature/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:38:50 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gawker]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[Scott Kidder]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208486</guid>
		<description><![CDATA[No, you don't have to spam that AdWeek story to your pals before you read it. But somebody's gotta pay something for this stuff, someday.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/all-is-well.jpeg"><img class="alignright size-medium wp-image-208487" title="all is well" src="http://allthingsd.com/files/2012/05/all-is-well-380x204.jpg" alt="" width="380" height="204" /></a>Google is offering publishers a new tool that lets them force users to &#8220;share&#8221; a story before they read it themselves.</p>
<p>That can&#8217;t be right, can it?</p>
<p>Not exactly. That scenario is what <a href="http://notes.scottkidder.com/post/23103411927/adweek-requires-you-to-share-certain-stories-in">Gawker&#8217;s Scott Kidder</a> encountered when he read a story on <a href="http://www.adweek.com/">Adweek&#8217;s</a> site today, but that&#8217;s not what&#8217;s <em>supposed</em> to happen.</p>
<p>Instead, Kidder should have had a choice of filling out a one- or two-question survey <em>or</em> sharing the story on Twitter, Facebook or Google+.</p>
<p>Bug, not a feature, says a Google spokesrep, via email:</p>
<blockquote class="memo"><p>Generally, Google Consumer Surveys are designed to show a market research question along with an alternate, publisher defined action, such as signing in or sharing a piece of content. Along with the surveys, we also offer a number of controls to prevent abuse of the system. Unfortunately, in rare cases, as a result of these controls, a prompt runs without a survey question included. This is not the intended behavior and we are currently working on a fix.</p></blockquote>
<p>[UPDATE: This is now fixed, a Google rep says.]</p>
<p>Okay, fair enough. As far as the survey that AdWeek users are supposed to see, which acts as an ersatz pay wall by generating a small fee for AdWeek and Google every time someone fills it out: Annoying and a little clumsy, but not terrible.</p>
<p>I&#8217;ve <a href="http://www.adweek.com/news/advertising-branding/google-unveils-new-revenue-option-web-publishers-139261">read about the tool</a>, and I&#8217;ve used it several times, but each time I encounter it I think something&#8217;s broken on the site. Then I remember what&#8217;s happening, make a couple of clicks without giving it a lick of thought &#8212; today&#8217;s survey was about professional medical supplies, I think, but I really have no idea &#8212; and move on.</p>
<p>Hard to see how this is useful for the survey sponsor, but I&#8217;ve always found online sponsor polls to be baffling. So perhaps it&#8217;s a less-bad option.</p>
<p>In any case, it&#8217;s a couple of clicks, so I&#8217;d prefer that to having Adweek crap up their site with slideshows, or forcing me to make lots of clicks to read a one-page story, which happens all over the Web these days. I also prefer it to Facebook&#8217;s &#8220;frictionless sharing&#8221; via &#8220;social readers,&#8221; which end up automatically belching up my friends&#8217; reading habits into my feed, whether or not either of us wanted that to happen.</p>
<p>And in the big picture, unless the site you like is using the &#8220;borrow money from investors, pay back by <a href="http://allthingsd.com/20120423/that-1b-for-instagram-that-would-be-23m-shares-of-facebook-and-300m-in-cash-plus-a-200m-termination-fee/">selling to Facebook</a>&#8221; plan, you&#8217;re always going to end up paying something to use it.</p>
<p>Either you pull out your credit card, or you lend them your eyeballs so they can rent them out to advertisers. And if you don&#8217;t like those options, you&#8217;re going to end up with a much emptier Web.</p>
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		<title>Sony, Panasonic in TV Tie-Up Talks</title>
		<link>http://allthingsd.com/20120515/sony-panasonic-in-tv-tie-up-talks/</link>
		<comments>http://allthingsd.com/20120515/sony-panasonic-in-tv-tie-up-talks/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:49:45 +0000</pubDate>
		<dc:creator>Daisuke Wakabayashi</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Daisuke Wakabayashi]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[flat-panel televisions]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208454</guid>
		<description><![CDATA[Sony Corp. and Panasonic Corp. are in talks to jointly develop or produce next-generation flat-panel television sets, people familiar with the matter said Tuesday, in a move that aims to defray the heavy cost of manufacturing a new display technology.]]></description>
			<content:encoded><![CDATA[<p>Sony Corp. and Panasonic Corp. are in talks to jointly develop or produce next-generation flat-panel television sets, people familiar with the matter said Tuesday, in a move that aims to defray the heavy cost of manufacturing a new display technology.</p>
<p>The discussions center on a possible partnership for production or developing manufacturing technology for organic light-emitting diode, or OLED, television sets, the people said.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702304192704577404881623854576.html">Read the rest of this post on the original site »</a></p>
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		<title>Psyonara Psystar</title>
		<link>http://allthingsd.com/20120515/psyonara-psystar/</link>
		<comments>http://allthingsd.com/20120515/psyonara-psystar/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:05:03 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[clone]]></category>
		<category><![CDATA[hackintosh]]></category>
		<category><![CDATA[OS X]]></category>
		<category><![CDATA[Psystar]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208361</guid>
		<description><![CDATA[After it was cold-shouldered by the Supreme Court, we've likely heard the last from Psystar.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/vultures.jpg"><img src="http://allthingsd.com/files/2012/05/vultures.jpg" alt="" title="vultures" width="380" height="266" class="alignright size-full wp-image-208364" /></a> Psystar’s ill-advised campaign against Apple has ended in an utter rout.  </p>
<p>The U.S. Supreme Court on Monday declined to review the Ninth Circuit’s rejection of the Mac clone maker’s claims that Apple violated antitrust law by refusing to license Mac OS X to third-party hardware manufacturers. In doing so, the court let stand an earlier ruling barring Psystar from peddling PCs with the Mac OS X operating system preinstalled, circumventing the technological measures Apple uses to prevent unauthorized copying of Mac OS X and assisting others in doing so.</p>
<p>Which means this is likely the last we&#8217;ll be hearing from Psystar, which was <a href="http://allthingsd.com/20091125/apple-to-psystar-and-dont-get-any-bright-ideas-about-a-black-friday-sale-either/">already bankrupt when it embarked on this little adventure</a>, though the company&#8217;s legal counsel continues to put on a brave face. </p>
<p>&#8220;I&#8217;m sure that the Supreme Court will take a case on this important issue eventually,&#8221;  <a href="http://news.cnet.com/8301-13579_3-57434212-37/supreme-court-denies-psystars-appeal-in-mac-clone-case/">K.A.D. Camara of Houston law firm Camara &#038; Sibley, told CNET</a>.  </p>
<p>Somehow, I doubt that. Recall that Psystar was found to have violated Apple’s exclusive reproduction right, distribution right, and right to create derivative works by installing Mac OS X on its hackintoshes in violation of the Digital Millennium Copyright Act. </p>
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		<title>Online Retro Clothing Shop ModCloth Closes $25 Million in Funding</title>
		<link>http://allthingsd.com/20120515/online-retro-clothing-shop-modcloth-closes-25-million-in-funding/</link>
		<comments>http://allthingsd.com/20120515/online-retro-clothing-shop-modcloth-closes-25-million-in-funding/#comments</comments>
		<pubDate>Tue, 15 May 2012 16:48:09 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Be the Buyer]]></category>
		<category><![CDATA[Eric Koger]]></category>
		<category><![CDATA[ModCloth]]></category>
		<category><![CDATA[Norwest Venture Partners]]></category>
		<category><![CDATA[Susan Gregg Koger]]></category>
		<category><![CDATA[VC]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208360</guid>
		<description><![CDATA[ModCloth, an online retailer focused on retro-looking woman's apparel, has raised $25 million in funding. The round was led by Norwest Venture Partners, with Accel Partners also participating. The capital will help expand the site's "Be the Buyer" program, which allows customers to vote on items they'd like to see produced. The San Francisco-based company, which was founded by high school sweethearts Eric Koger and Susan Gregg Koger, has 300 employees.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ModCloth.com">ModCloth</a>, an online retailer focused on retro-looking woman&#8217;s apparel, has raised $25 million in funding. The round was led by Norwest Venture Partners, with Accel Partners also participating. The capital will help expand the site&#8217;s &#8220;Be the Buyer&#8221; program, which allows customers to vote on items they&#8217;d like to see produced. The San Francisco-based company, which was founded by high school sweethearts Eric Koger and Susan Gregg Koger, has 300 employees.</p>
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		<title>Facebook "Acqhires" Mobile Photo-Sharing Company Lightbox</title>
		<link>http://allthingsd.com/20120515/facebook-acqhires-mobile-photo-sharing-company-lightbox/</link>
		<comments>http://allthingsd.com/20120515/facebook-acqhires-mobile-photo-sharing-company-lightbox/#comments</comments>
		<pubDate>Tue, 15 May 2012 16:28:54 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Acqusition]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Lightbox]]></category>
		<category><![CDATA[mobile photo sharing]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208372</guid>
		<description><![CDATA[Yet another acquisition before Facebook goes public.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120515/facebook-acqhires-mobile-photo-sharing-company-lightbox/tumblr_lzuyfm3yx81qbyn5k/" rel="attachment wp-att-208435"><img src="http://allthingsd.com/files/2012/05/tumblr_lzuyfm3yx81qbyn5k.jpg" alt="" title="tumblr_lzuyfm3yx81qbyn5k" width="500" height="375" class="aligncenter size-full wp-image-208435" /></a>Talk about getting in under the wire.</p>
<p>In what may be the last headcount addition before Facebook&#8217;s forthcoming multibillion-dollar IPO, Facebook &#8220;acqhired&#8221; the full team from mobile photo-sharing service Lightbox on Tuesday, continuing its mini-spree of snapping up engineering talent and companies.</p>
<p>“The Lightbox team has incredible experience developing innovative mobile products that people love,&#8221; Facebook told <strong>AllThingsD</strong>. &#8220;We look forward to welcoming this world-class team of engineers to Facebook.”</p>
<p>It&#8217;s also something of a reunion for CTO and mobile head honcho Bret Taylor. As he noted on his <a href="https://www.facebook.com/btaylor/posts/308593262553207">Facebook page on Tuesday</a>, Taylor worked on Maps with Lightbox co-founder Thai Tran, back when both were Googlers.</p>
<p>It&#8217;s not an acquisition. All seven members of the London-based Lightbox will join the company, but Facebook won&#8217;t acquire user data previously held by the service.</p>
<p>Users will have until June 15 to download their information from Lightbox, after which the company will shut down the service. After that, Lightbox says, the company will be open-sourcing some of its code for Lightbox, and posting it to Github for all to see and use.</p>
<p>So it&#8217;s obviously another step toward figuring out mobile for Facebook. The company realizes it needs mobile talent; Facebook acquired <a href="http://allthingsd.com/20120504/ramping-up-mobile-discovery-facebook-acqhires-glancee/">mobile discovery start-up Glancee</a> last week, and of course bought <a href="http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/">Instagram last month</a> for a whopping $1 billion.</p>
<p>Facebook is smart to bring on more minds that are focused on the problem of mobile. It&#8217;s mostly for product building, no doubt, but perhaps some of these hires will move toward making mobile a proper revenue stream for the company. </p>
<p>It&#8217;s also worth noting that Lightbox was predominantly focused not just on mobile, but on coding for the Android platform. The seven-man team, then, could be a perfect boon to Facebook&#8217;s Android brainpower. Instagram, on the other hand, was iOS for the majority of its existence, only <a href="http://allthingsd.com/20120311/after-nearly-doubling-its-userbase-in-three-months-instagram-will-finally-come-to-android/">recently releasing an Android application</a> after hiring more engineers to tackle Android.</p>
<p>And in today&#8217;s mobile landscape, everyone needs Android-specific engineering talent. The platform accounts for <a href="http://www.droid-life.com/2012/05/07/androids-market-share-balloons-to-61-in-the-u-s-during-q1-ios-drops-to-29/">more than half of smartphone market share</a> in the U.S., while nearly broaching <a href="http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011">50 percent of smartphone platform share globally</a>, according to Canalys.</p>
<p>The most important thing gained? The newly hired Lightbox team&#8217;s bragging rights. Who else can say they were Facebook&#8217;s last talent grab before going public?</p>
<p>(Photo of Lightbox team members Nilesh Patel and partners at Mobile World Congress in February, courtesy of <a href="http://blog.lightbox.com/post/18308437848/lightbox-at-mobile-world-congress">Lightbox</a>.)</p>
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		<title>Social Analytics Start-Up Prosodic Launches With $1.4 Million in Seed Funding</title>
		<link>http://allthingsd.com/20120515/social-analytics-start-up-prosodic-launches-with-1-4-million-in-seed-funding/</link>
		<comments>http://allthingsd.com/20120515/social-analytics-start-up-prosodic-launches-with-1-4-million-in-seed-funding/#comments</comments>
		<pubDate>Tue, 15 May 2012 16:17:24 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[angel funding]]></category>
		<category><![CDATA[David Remer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[Ignition Partners]]></category>
		<category><![CDATA[Prosodic]]></category>
		<category><![CDATA[SAAS]]></category>
		<category><![CDATA[seed round]]></category>
		<category><![CDATA[social analytics]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208283</guid>
		<description><![CDATA[Software platform and social analytics firm Prosodic announced Tuesday it had completed a $1.4 million round of seed funding at its official launch. Investors in the round include Ignition Partners and angels Gary Vaynerchuk and David Remer of Remer Inc. The company is a predictive analytics service, informing its corporate and media customers what content should be shared with targeted audiences and how often.]]></description>
			<content:encoded><![CDATA[<p>Software platform and social analytics firm <a href="http://prosodic.com/">Prosodic</a> announced Tuesday it had completed a $1.4 million round of seed funding at its official launch. Investors in the round include Ignition Partners and angels Gary Vaynerchuk and David Remer of Remer Inc. The company is a predictive analytics service, informing its corporate and media customers what content should be shared with targeted audiences and how often. </p>
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		<title>Yahoo’s Roller Coaster Impacts More Than Shareholders</title>
		<link>http://allthingsd.com/20120515/yahoos-roller-coaster-impacts-more-than-shareholders/</link>
		<comments>http://allthingsd.com/20120515/yahoos-roller-coaster-impacts-more-than-shareholders/#comments</comments>
		<pubDate>Tue, 15 May 2012 15:00:00 +0000</pubDate>
		<dc:creator>Rusty Rueff</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[approval rating]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Glassdoor]]></category>
		<category><![CDATA[Hirevue]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[job perks]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Ross Levinsohn]]></category>
		<category><![CDATA[Rusty Rueff]]></category>
		<category><![CDATA[Scott Thompson]]></category>
		<category><![CDATA[Talent Force]]></category>
		<category><![CDATA[Timothy Morse]]></category>
		<category><![CDATA[transition]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=207842</guid>
		<description><![CDATA[Yahoo employees who have weathered multiple rounds of layoffs have also had to adapt to the frequently changing leadership tides created by the revolving door at the top of the company.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_207918" class="wp-caption alignright" style="width: 390px"><img src="http://allthingsd.com/files/2012/05/yahoosign1380.jpg" alt="" title="yahoosign1380" width="380" height="285" class="size-full wp-image-207918" /><span class="media-attribution">Getty Images News | Justin Sullivan</span><p class="wp-caption-text"> </p></div></p>
<p>Here we go again. After just four months, Yahoo has taken the CEO reins from Scott Thompson and passed them to interim CEO Ross Levinsohn, marking the fifth change in the company&#8217;s top job in the past four years. During this time, the company&#8217;s market cap has deteriorated from $28.53 billion at the end of June 2008 to $19.04 billion today, clearly indicating what the revolving CEO suite and associated roller coaster has done to shareholder confidence. But what about the impact on the 13,300 people employed by Yahoo?<a href="#sup1"><sup>1</sup></a> Clearly, this is something the Yahoo board of directors and Levinsohn &#8212; however interim he is &#8212; must address, if they hope to achieve a turnaround.</p>
<p>Think about it: Yahoo employees who have weathered multiple rounds of layoffs have also had to adapt to the frequently changing leadership tides created by the revolving door at the top of the company: Jerry Yang, Carol Bartz, Timothy Morse, Scott Thompson, and now Ross Levinsohn. Not surprisingly, this has impacted Yahoo employees&#8217; faith in senior leadership over time.</p>
<p>According to social jobs and career site Glassdoor, morale at Yahoo has softly teetered from quarter to quarter. On a five-point scale, employees have given the company a high rating of 4.3 (satisfied) in the first quarter of 2008 to a low of 3.0 in the second quarter of 2009; however, the rating has settled around 3.4 (okay), for the most part. </p>
<p>However, the employee sentiment surrounding how well each Yahoo CEO has led the company has had a much more turbulent path. When Carol Bartz started off, she had a 91 percent approval rating in her first quarter, but by her last quarter on the job, it sank to just 33 percent. For Thompson, it was too short to tell if his 48 percent approval was a starting-off point based on employee satisfaction, or if it was his personal high note.</p>
<p>Evidence of this employee turmoil, along with a desire for more direction and stability, can be found in many of the anonymous reviews left by Yahoo employees on Glassdoor in recent months:</p>
<p><a href="http://www.glassdoor.com/Reviews/Employee-Review-Yahoo-RVW1498639.htm">As one Yahoo senior financial analyst comments</a>, &#8220;Develop a clear strategy, and stick to it! Way too much disparity in communicating what it is the company stands for.&#8221;</p>
<p><a href="http://www.glassdoor.com/Reviews/Employee-Review-Yahoo-RVW1493275.htm">A Yahoo principal engineer adds</a>, &#8220;The lack of vision is really astounding &#8230; Executive management should try better communicating with senior management and solicit their input when making such major personnel changes. There should be clear strategic goals conveying what is trying to be accomplished.&#8221;</p>
<p><a href="http://www.glassdoor.com/Reviews/Employee-Review-Yahoo-RVW1484712.htm">Another Yahoo employee notes</a> that Yahoo &#8220;lacks a clear vision of what the company is all about. The sooner they figure this out, the sooner they can focus their resources in the right direction.&#8221;</p>
<p>Employees know the company best. As a leader, you may think you know, hear and understand your company&#8217;s challenges, but if you fail to listen to your employees and therefore fail to address those challenges, you will likely find the road to growth and change within the company tougher than expected.</p>
<p>Now, perhaps more than ever, Yahoo&#8217;s executives and board should listen to and focus on what’s at the heart of the company: Its employees. Some proven strategies that can support stabilization and rebuilding the business include:</p>
<p><strong>Leadership must extend beyond one title or one person.</strong> There are a lot of executives on the Yahoo management team beyond interim head Levinsohn, some of whom have extensive tenure with the company, including co-founder David Filo. This team needs to quickly build consensus on strategic priorities and collectively own responsibility to make sure this is communicated and understood by the entire Yahoo employee population. The new permanent CEO should build on this foundational direction, not deviate from it or completely change it.</p>
<p><strong>Define your vision, stick with it and repeat.</strong> Where the company is headed should be articulated in one clear, crisp statement, and as CEO or as a senior leader, it should be used and touched on routinely in all communications, both internally and externally. There is a lot to get done as a leader; there is a lot to convey. But without purpose and vision, efforts to move a business forward will fall flat.</p>
<p><strong>Don’t mistake perks for culture.</strong> In the Valley, where talent wars are fierce, we often regard perks as synonymous with culture. While a hefty paycheck, bonuses and other perks like free food, on-site dry cleaning or on-campus childcare may help recruit top talent, they don&#8217;t do much to retain talent the way a solid and positive culture does. A good culture takes time, and emanates from a work environment that provides room for &#8212; and rewards &#8212; creative thinking, and allows opinions to be heard and to be challenged.</p>
<p><strong>Get personal.</strong> I suspect that the trust level of senior management has been seriously compromised, and this last blow regarding Thompson&#8217;s degree has hurt whatever trust was left. It&#8217;s going to be a tough road ahead for Levinsohn and his succession when it comes to winning the hearts of employees. But Yahoo&#8217;s senior leadership can make it right, if they make it personal and swing for the fences in communication by hosting small group meetings and by truly showing that management is listening to the wishes, desires and dreams that employees have for the company and for themselves.</p>
<p>This is another critical juncture for Yahoo. With the board and management team in transition, it is especially important that time and resources be dedicated to rebuilding a new social contract with Yahoo employees around the world. Employees come to work every day and vote with their feet for the company to succeed, and it&#8217;s the responsibility of senior leadership to work on bringing together the troops to get the company back on track.</p>
<p><em>Rusty Rueff is a corporate and philanthropic board director, career and workplace expert consultant and writer, as well as start-up company adviser and investor. He currently serves on the corporate boards of <a href="http://www.glassdoor.com">Glassdoor</a>, the leading social jobs and career community, and <a href="http://www.hirevue.com">HireVue.com</a>, a video interviewing platform designed to improve the recruiting process. Rusty is also the co-author of &#8220;Talent Force: A New Manifesto for the Human Side of Business&#8221; (Prentice Hall, 2006).</em></p>
<hr />
<sup id="sup1">1</sup> Yahoo employee counts based on information provided at end of Q1 2012 <a href="http://investor.yahoo.net/faq.cfm">in Yahoo Investor FAQs</a>.</p>
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		<title>Cannes Ad Conference Roars for Twitter's Jack Dorsey</title>
		<link>http://allthingsd.com/20120515/cannes-ad-conference-roars-for-twitters-jack-dorsey/</link>
		<comments>http://allthingsd.com/20120515/cannes-ad-conference-roars-for-twitters-jack-dorsey/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:02:56 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Jack Dorsey]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208313</guid>
		<description><![CDATA[The Cannes Lions, the people who put on a giant advertising trade show every year in France, have named Twitter's Jack Dorsey as their "Media Person of The Year." The honorific comes as Twitter has begun ramping up its ad-selling efforts. For context: Previous winners include Google's Eric Schmidt and Facebook's Mark Zuckerberg.]]></description>
			<content:encoded><![CDATA[<p>The Cannes Lions, the people who put on a giant advertising trade show every year in France, have named Twitter&#8217;s Jack Dorsey as their &#8220;<a href="http://www.canneslions.com/about/news_story.cfm?news_id=124&#038;page=1">Media Person of The Year</a>.&#8221; The honorific comes as Twitter has begun <a href="http://allthingsd.com/20120216/twitter-ramps-up-self-serve-ads-with-an-assist-from-american-express/">ramping up its ad-selling efforts</a>. For context: Previous winners include Google&#8217;s Eric Schmidt and Facebook&#8217;s Mark Zuckerberg.</p>
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