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E-Books Rewrite Bookselling

Published on May 21, 2010
by Jeffrey A. Trachtenberg

In the massive new Barnes & Noble (BKS) superstore on Manhattan’s Upper East Side, generous display space is devoted to baby blankets, Art Deco flight clocks, stationery and adult games like Risk and Stratego.

The eclectic merchandise, which has nothing to do with books, may be a glimpse into the future of Barnes & Noble Inc., the nation’s largest book chain.

For 40 years, Barnes & Noble has dominated bookstore retailing. In the 1970s it revolutionized publishing by championing discount hardcover best sellers. In the 1990s, it helped pioneer book superstores with selections so vast that they put many independent bookstores out of business.

Today it boasts 1,362 stores, including 719 superstores with 18.8 million square feet of retail space–the equivalent of 13 Yankee Stadiums.

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