All Things Reviewed
Walt puts to the test the battery-life claims of Apple’s new MacBook Air and Sony’s Vaio Pro.
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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.
— Felix Salmon, writing about the potential of native advertising on the Web