5 posts and columns on 24/7 Real Media

Time for Your Lithium, MPAA …

in News on May 18, 2007 at 2:39 pm PT

Charge It to Ballmer's Centurion Card–It's Got a $6 Billion Limit

in News on May 18, 2007 at 6:47 am PT

Lest there be any doubt that there is a bubble in the online advertising business, consider Microsoft’s planned purchase of aQuantive. After losing DoubleClick to Google, Right Media to Yahoo and 24/7 Real Media to WPP, Microsoft offered a jaw-dropping $6 billion in cash for aQuantive. That’s $66.50 a share–an 85% premium over the previous [...]

The Frienemy of My Frienemy Is My Enemiend

in News on May 17, 2007 at 12:06 pm PT

If Microsoft is planning an acquisition in the online marketing and advertising space, it better act fast, because if it waits much longer there won’t be anything left to acquire. This morning marketing conglomerate WPP agreed to pay $649 million for 24/7 Real Media, one of the last remaining independent Internet advertising specialists, in an [...]

Google Bought DoubleClick? Yahoo Acquired Right Media? Quick, Buy Something, Anything!!

in News on May 2, 2007 at 11:59 am PT

There’s this great scene in Penelope Spheeris’s The Decline of Western Civilization Part II: The Metal Years where a groupie, sharing a Jacuzzi with the band Odin, realizes that her friends have all paired off with band members and left her with the ugliest of the bunch. That scene springs to mind in light of [...]

Digg's Community Is Revolting! And They Seem Pretty Upset About Something, Too…

in News on May 2, 2007 at 10:51 am PT