4 posts and columns on 24/7 Real Media

Simulmedia Raises $6 Million More for Web-Like TV Ads

in Media on April 30 at 9:26 am PT

After raising $27 million, Web ad pioneer Dave Morgan says his take on targeted TV ads is “very close” to profitable.
dave-morgan

Web Ad Pioneer Dave Morgan Adapts Simulmedia To TV's Reality

in Media on May 17, 2011 at 7:57 am PT

The guy behind Tacoda and Real Media figured the TV industry was staffed by Luddites, and ready for disruption. Turns out he’s the one changing plans.

Voices

The Top 10 Clean-Tech Companies

in News on March 3, 2011 at 5:00 am PT

Companies that make everything from solar panels to renewable-crude oil continue to be big draws for funding from the venture-capital community. But a company that rewards consumers for recycling led The Wall Street Journal’s second-annual ranking of venture-backed clean-tech companies.

Microsoft Tries to Sell Ad Agency It Never Wanted

in Media on June 28, 2009 at 8:16 pm PT

Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.
sale