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	<title>AllThingsD &#187; AAI</title>
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		  <title>All Things Digital</title>
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		<title>Astronomers Puzzled by New, Colorful Black Hole</title>
		<link>http://allthingsd.com/20080924/whatd-you-expect-were-the-american-antitrust-institute/</link>
		<comments>http://allthingsd.com/20080924/whatd-you-expect-were-the-american-antitrust-institute/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 12:12:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AAI]]></category>
		<category><![CDATA[acquisition]]></category>
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		<category><![CDATA[agreement]]></category>
		<category><![CDATA[American Antitrust Institute]]></category>
		<category><![CDATA[consent decree]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[search business]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=5569</guid>
		<description><![CDATA[No surprises here: The American Antitrust Institute won't be endorsing Google's proposed advertising partnership with Yahoo. In a white paper published Tuesday, the group decried the deal as one that "could end up as a black hole that swallows up Yahoo, despite Yahoo's intentions to stay in the business."]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/09/googleblackhole.jpg" alt="" title="googleblackhole" width="350" height="280" class="aligncenter size-full wp-image-5576" />No surprises here: The American Antitrust Institute won&#8217;t be endorsing Google&#8217;s proposed advertising partnership with Yahoo.</p>
<p>In <a href="http://www.antitrustinstitute.org/archives/files/AAI%20White%20Paper%20Google-Yahoo.9.23.08_092320080913.pdf">a white paper</a> published Tuesday, the Institute decried the deal as one that &#8220;could end up as a black hole that swallows up Yahoo, despite Yahoo&#8217;s intentions to stay in the business.&#8221;</p>
<p>Apparently, it doesn&#8217;t quite buy Google&#8217;s claims of altruisim. The company wants only to aid a floundering ally? Really?</p>
<p>&#8220;It strains credulity &#8230; to believe that Google would agree to an arrangement that gives its chief rival $800 million to invest in efforts that would, if successful, reduce Google&#8217;s market power,&#8221; the AAI wrote in its white paper. &#8220;&#8230; The agreement between Google and Yahoo is not a merger, of course, but serious concerns have been raised that the agreement will effectively result over time in Google’s acquisition of all or at least a substantial part of Yahoo’s paid search business.&#8221;</p>
<p>Still, the agreement could just as easily <b>not</b> do that. Said the AAI, &#8220;It is possible that the transaction will throw off sufficient revenue for Yahoo to not only protect its core business during difficult economic times but to underwrite its plans to become a stronger competitor than it now is.&#8221;</p>
<p>So, Google (GOOG) is either a friendly shoulder on which Yahoo (YHOO) can steady itself or a vast rainbow-colored black hole waiting to engulf it. Given that either-or, what to do?</p>
<p>Says the AAI: &#8220;The government should insist on a consent decree which preserves Yahoo’s incentives to remain in the paid search market. If such a consent decree cannot be achieved, then the government should seek an injunction to prevent Google and Yahoo from implementing their agreement.&#8221;</p>
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