117 posts and columns on Ad Age
News ByteAd Age reports. That number will jump significantly this year, since Google is now in the phone-selling business, courtesy of its $12.5 billion Motorola acquisition.
News Bytehigh-profile launch in February, but didn’t start charging customers until two weeks ago. So how’s it selling? “We’re happy with where we are,” publisher Greg Clayman told the Ad Age Digital conference today. What about that study showing a marked decline in social media sharing from the iPad app since it started charging? Some deadpan from Clayman: “When we started charging, we didn’t have 100 percent conversion.” (News Corp. also owns this [free] Web site).
Awkward! As Microsoft Marketing Event Opens, Its Longtime Marketing Head Announces Surprise RetirementTiming is everything and, sometimes, very awkward. Today at its Redmond, Wash., campus, Microsoft is hosting a splashy online “marketing leadership summit” titled “Imagine 2011″–a gathering of top marketing execs from across the globe, most of whom are advertising clients of its online division. Also today: Its longtime head of global marketing, Mich Mathews, announced her departure–to the surprise of many Microsoft execs here, in fact–via a report in Ad Age.
Today, All Things Digital made it onto Ad Age’s Digital A-List, which also includes Groupon, Buddy Media and Virgin America. BoomTown loves Virgin America’s digital stuff (plus the hip food). Actually, Ad Age’s Nat Ives was very nice to us too.
Which happens to be a Red Bull ad. Not that you’d know it….
Twitter spent last spring and summer setting up its ad business. Now it’s about to get serious, says Dick Costolo. Here’s the game plan, explained in a nine-minute clip. If you’re serious about online advertising, you’ll want to watch.
Twitter has quietly been reaching out to marketers about its new ad platform for a few months, but now it’s a full-fledged marketing blitz. COO Dick Costolo takes his marketing message to ad buyers.
Twitter’s status as an ad-free service is just about over. Starting today, ads will show up in search results on Twitter.com. But sooner or later, you’re going to see ads on the service no matter how, or where, you use it.