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The Daily Will Release Subscriber Numbers Some Day That's Not Today

Peter Kafka in Media on April 7, 2011 at 9:43 am PT

News Corp.’s Daily tablet newspaper had a high-profile launch in February, but didn’t start charging customers until two weeks ago. So how’s it selling? “We’re happy with where we are,” publisher Greg Clayman told the Ad Age Digital conference today. What about that study showing a marked decline in social media sharing from the iPad app since it started charging? Some deadpan from Clayman: “When we started charging, we didn’t have 100 percent conversion.” (News Corp. also owns this [free] Web site).

Awkward! As Microsoft Marketing Event Opens, Its Longtime Marketing Head Announces Surprise Retirement

Kara Swisher in News on March 30, 2011 at 9:43 am PT

Timing is everything and, sometimes, very awkward. Today at its Redmond, Wash., campus, Microsoft is hosting a splashy online “marketing leadership summit” titled “Imagine 2011″–a gathering of top marketing execs from across the globe, most of whom are advertising clients of its online division. Also today: Its longtime head of global marketing, Mich Mathews, announced her departure–to the surprise of many Microsoft execs here, in fact–via a report in Ad Age.

Viral Article: ATD Makes Ad Age's Digital A-List

Kara Swisher in News on February 28, 2011 at 12:15 am PT

Today, All Things Digital made it onto Ad Age’s Digital A-List, which also includes Groupon, Buddy Media and Virgin America. BoomTown loves Virgin America’s digital stuff (plus the hip food). Actually, Ad Age’s Nat Ives was very nice to us too.

Hey Look! That Crazy Stunt Bike Dude Has a New YouTube Video

Peter Kafka in Media on November 24, 2010 at 9:32 am PT

Which happens to be a Red Bull ad. Not that you’d know it….

Twitter Says "Millions" of Ad Dollars Showing Up "In the Very, Very Near Term"

Peter Kafka in Media on October 8, 2010 at 10:45 am PT

Twitter spent last spring and summer setting up its ad business. Now it’s about to get serious, says Dick Costolo. Here’s the game plan, explained in a nine-minute clip. If you’re serious about online advertising, you’ll want to watch.

LIVE from New York: Twitter Pitches Ads to Madison Avenue

Peter Kafka in Media on April 13, 2010 at 10:39 am PT

Twitter has quietly been reaching out to marketers about its new ad platform for a few months, but now it’s a full-fledged marketing blitz. COO Dick Costolo takes his marketing message to ad buyers.

As Promised: Here Come the Twitter Ads

Peter Kafka in Media on April 12, 2010 at 10:07 pm PT

Twitter’s status as an ad-free service is just about over. Starting today, ads will show up in search results on Twitter.com. But sooner or later, you’re going to see ads on the service no matter how, or where, you use it.

Microsoft, Fox Team Up to Create Worst Episode of Family Guy Ever

John Paczkowski in News on October 14, 2009 at 12:01 am PT

The last time Microsoft was featured in an episode of “Family Guy,” it was the butt of Zune joke. Peter Griffin’s father-in-law asked Bill Gates to help him program his Zune and then taunted the Microsoft chairman, noting that he owns an iPod “like the rest of the world.” This time it’s going to be different. That’s because Microsoft is paying to make it so. The company has teamed up with Fox to sponsor a “Family Guy” special built around Windows 7.

Are Network TV Ad Sales Terrible? Or Just Bad? And When Will We Know?

Peter Kafka in Media on August 10, 2009 at 7:52 am PT

As predicted, TV ad sales are down. And as predicted, TV networks are hoping they come back sometime in the next year, along with the economy. In the meantime, what do cheap TV ad prices do for Web video sales?