3 posts and columns on ad agencies

Facebook Waves Off “Fan,” Gives “Like” a Thumbs Up

in Media on March 29, 2010 at 1:50 pm PT

Goodbye “fan.” Hello “like.” That’s the message Facebook is passing along to its advertisers today. The social network is replacing its “fan” buttons with “like” buttons on ads that direct users to big brands’ “fan pages.” It’s a move that’s both minor and telling.

Voices

Google Decides to Find Its Creative Side

in News on October 6, 2009 at 5:00 am PT

Google Inc., a champion of the belief that advertising should be less about art and more about science, is embracing its inner creative side. As it searches for new growth, the company in recent months has focused more on creating custom ad campaigns spanning multiple Google services for big spenders including Hewlett-Packard Co. and Ford Motor Co.

Are Network TV Ad Sales Terrible? Or Just Bad? And When Will We Know?

in Media on August 10, 2009 at 7:52 am PT

As predicted, TV ad sales are down. And as predicted, TV networks are hoping they come back sometime in the next year, along with the economy. In the meantime, what do cheap TV ad prices do for Web video sales?
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