7 posts and columns on ad agency

Make the Rent Check Out to "Google"

in Media on December 3, 2010 at 4:24 am PT

See? Google isn’t a one-trick pony, after all: The search giant is going to become a landlord, after spending $1.9 billion on a building that takes up an entire New York City block. One interesting tenant: Spotify.

How to Market an iPhone App: Get Apple to Market Your iPhone App

in Media on September 29, 2009 at 5:31 am PT

There are some 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?
apple ad

Microsoft’s Addition by Subtraction: Goodbye Razorfish, Hello Bing Customers

in Media on August 9, 2009 at 7:40 pm PT

Give this to Steve Ballmer: After getting roundly hammered in the past few years for either missing out on deals (see: AOL/Google) or paying too much for the ones he did land (see: Facebook at $15 billion), he seems to be on a roll. Last week, Microsoft was roundly praised for the way it structured its Yahoo deal. And today, the company seems to have struck a smart pact with Publicis, which will pay $530 million for Redmond’s Razorfish digital ad agency, which Ballmer never wanted anyway. Just as important: The French ad giant will agree to buy a certain amount of search and display inventory from Microsoft over the next five years.
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Microsoft Tries to Sell Ad Agency It Never Wanted

in Media on June 28, 2009 at 8:16 pm PT

Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.
sale

Another Twitter Ad: AT&T Sponsors “March Tweetness”

in Media on March 26, 2009 at 12:03 pm PT

Earlier this week, Twitter started rolling out its first ad experiment–an “ExecTweet” page, sponsored by Microsoft. Here’s the next one–a “March Tweetness” page, sponsored by AT&T.
marchtweetness

Newest Unpleasant Ad Numbers: Mortgage Ads Down 62 Percent

in Media on December 2, 2008 at 9:18 am PT

It’s no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.