John Paczkowski in Mobile on February 3, 2010 at 12:56 pm PT
If the additional $2 billion AT&T has allocated for wireless capital spending in 2010 is the company’s answer to critics of its network performance, it had best start putting it to good use–and soon. Because rival Verizon, which molded the public’s perception of AT&T’s infrastructure failings into a clever ad campaign for its own network, is back with a new pair of commercials.
Peter Kafka in Media on January 12, 2010 at 12:06 pm PT
No surprise: A study financed by Yahoo says that Yahoo ads helped a customer sell more stuff. A big surprise: The same study says the ad only works on people born before Woodstock.
Peter Kafka in Media on December 27, 2009 at 8:22 pm PT
Live in New York City? Want to buy an iPhone? Don’t try ordering one from AT&T’s Web site: The wireless carrier, at least for now, won’t sell New Yorkers a new phone online, citing “increased fraudulent activity.” Huh?
John Paczkowski in News on December 1, 2009 at 7:15 am PT
The annual survey of wireless customer satisfaction from Consumer Reports hits the streets this week and it doesn’t have much good to say about AT&T. In a canvass of more than 50,000 readers spanning 26 U.S. cities, the organization found the carrier had the lowest customer-satisfaction rating in 19 cities surveyed.
Peter Kafka in Media on November 30, 2009 at 1:23 pm PT
A new ad campaign is helping move more radios, says Sirius XM CEO Mel Karmazin, who also has some staffing advice for news organizations.
John Paczkowski in News on November 18, 2009 at 6:07 pm PT
Verizon was right. The truth does hurt. And it is especially painful when it’s meted out by a court of law. A U.S. District judge on Wednesday denied AT&T’s request to force Verizon to pull its “There’s A Map For That” and “Island of Misfit Toys” commercials, saying that while the ads might be “sneaky,” they are they are not misleading.
John Paczkowski in News on November 17, 2009 at 5:31 am PT
“AT&T did not file this lawsuit because Verizon’s ‘There’s A Map For That’ advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts.” So begins Verizon’s response to AT&T’s complaints about its new ad campaign and as you can see, it pulls no punches. For 53 pages, the new filing mercilessly thrashes AT&T, proving over and over again that the carrier’s carping over Verizon’s ads has transformed a no-win situation into a horrific PR disaster.
John Paczkowski in News on October 26, 2009 at 10:20 am PT
Though the iPhone-slagging ad campaign for its forthcoming Droid handset may make negotiations uncomfortable, Verizon is still very much interested in adding Apple’s iconic device to its smart-phone lineup. But if and when it does is entirely up to Apple, according to Verizon CEO Ivan Seidenberg.
