2 posts and columns on ad campaigns

Marketers Find Web Chat Can Be Inspiring

in News on November 23, 2009 at 12:20 pm PT

International Business Machines and a handful of other major marketers, including casino operator Harrah’s Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web. For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads.

Google Decides to Find Its Creative Side

in News on October 6, 2009 at 5:00 am PT

Google Inc., a champion of the belief that advertising should be less about art and more about science, is embracing its inner creative side. As it searches for new growth, the company in recent months has focused more on creating custom ad campaigns spanning multiple Google services for big spenders including Hewlett-Packard Co. and Ford Motor Co.