6 posts and columns on ad dollars

Time Inc.’s Magazines Get Less Bad, With Some Help From People

in Media on February 3, 2010 at 10:41 am PT

If you’re waiting for Apple’s iPad to rescue the magazine business, you may have to wait a very long time indeed. But the present-tense magazine industry–the ink-and-paper version everyone has left for dead–may be limping its way to a recovery.

Dude Web Site Publisher Breaks Into Games (Heh heh. Heh heh.)

in Media on January 25, 2010 at 11:59 am PT

Break Media, which specializes in Web video and Web sites aimed at young men, is getting into yet another crowded marketplace: Social Web games. CEO Keith Richman explains.

Ad Spending 2009: Coupons Up, Almost Everything Else Down

in Media on December 10, 2009 at 9:00 am PT

You knew ad dollars were down this year. One exception: Coupon inserts in those newspapers no one reads or advertises in any more.
roller coaster

TV on the Web: Growing Fast, Still Small

in Media on June 29, 2009 at 6:49 am PT

Hulu and other purveyors of Web TV are going to see a rush of ad dollars over the next few years. But compared to the ad money going to conventional TV, that won’t mean much. A cautionary tale.
homer-simpsons-donut

A Little Boost for Joost: Mobile Ads on the iPhone

in Media on April 7, 2009 at 12:25 pm PT

Web video publishers are still trying to get their heads around their existing sites, which attract plenty of eyeballs but not much in the way of ad dollars. But at some point they’re going to have to figure out what will happen as video moves from the PC to the phone. Here’s one small step in that evolution: Joost, the once-hyped video site, is going to start selling ads for stuff it shows via its iPhone app. Doing the heavy lifting will be FreeWheel, a well-regarded start-up that already handles ad-serving for some of the Web’s biggest video players.
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