ad exchange

Google, Myspace Finally Land New Ad Deal

Peter Kafka in Media on December 16, 2010 at 7:58 am PT

Google and Myspace have finally struck a new ad deal, replacing the three-year, $900 million pact that expired this fall. The two companies aren’t handing out details on the new pact, but have made it clear that it’s not going to be anything like the old one, which provided Myspace and the rest of News Corp.’s Web properties with massive guaranteed payments.

Google Cuts Off AppNexus, and the Ad Tech World Shudders

Peter Kafka in Media on November 30, 2010 at 4:57 pm PT

AppNexus, a high-flying ad technology start-up, just had a very bad few days. The next few weeks could be rough, too.

Google Explains Its Invite Media Buy

Peter Kafka in Media on June 3, 2010 at 8:16 am PT

Here’s official confirmation of Google’s acquisition of Invite Media, which I reported yesterday: The search giant has announced the deal on its DoubleClick blog.

Yahoo Display Ad Boss Bill Wise Lands at MediaBank

Peter Kafka in Media on May 31, 2010 at 4:49 pm PT

Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He’ll be CEO of MediaBank, a Chicago-based ad technology company.

Microsoft Sticks a Cautious Toe Into the Ad Exchange Business

Peter Kafka in Media on February 1, 2010 at 3:45 am PT

Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely. Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007 within the next two weeks. But only in the most cautious of tests: Microsoft will open up AdECN to a handful of ad buyers and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”

Google CEO Eric Schmidt: “I Have a Special Spot for Apple in My Heart”

Peter Kafka in Media on January 21, 2010 at 1:46 pm PT

Eric Schmidt’s tender feelings for Apple won’t stop Google from competing directly with Apple’s iPhone: The company spent much of the time on its Q4 earnings call discussing its large mobile ambitions–without talking about specifics, of course. Meanwhile, the search giant posted a big jump in quarterly revenue. But not enough for twitchy investors, who are pushing shares down in after-hours trading.

An Item on Google’s Long Shopping List: “Demand-Side Platforms”

Peter Kafka in Media on December 23, 2009 at 9:35 am PT

Google has bought six companies since August and has many more in its sights. Here’s one category the company is looking at: “Demand-side platforms,” which help ad buyers work with a new group of ad exchanges, like the one Google itself is operating.

CBS Tells Ad Networks It’s Going Cold Turkey

Peter Kafka in Media on December 14, 2009 at 3:00 am PT

CBS says it will stop doing business with ad networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own salesforce. The company is one of a handful of big publishers trying to force buyers to pay more for its stuff. Clever or quixotic?

Looking for Microsoft’s Ad Exchange? Wait Until (Early) Next Year.

Peter Kafka in Media on October 28, 2009 at 3:01 am PT

Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it. This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.