4 posts and columns on ad exchanges

Peer39 Raises Another $5 Million for Ad Targeting That Promises Not to Invade Your Privacy

in Media on May 19, 2011 at 12:58 pm PT

The display ad company adds fuel with an inside round.

Another Ad Exchange Player: Microsoft Vet Jeff Green Launches The Trade Desk

in Media on March 23, 2010 at 3:30 am PT

Last fall, Jeff Green left his job running AdECN, Microsoft’s entry into the real-time ad-exchange business. He didn’t go far. Green is building The Trade Desk, a start-up designed to help marketers buy advertising from exchanges like the one he left.

More Money for “Real Time” Ad Tech: AppNexus Raises $5 Million

in Media on November 10, 2009 at 5:11 am PT

AppNexus, an ad-buying “platform,” has raised $5 million in round led by Kodiak Venture Partners, along with Venrock and First Round Capital. The company is one of many trying to take advantage of “real-time” bidding for Web display ad inventory.
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Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN

in Media on October 6, 2009 at 2:58 pm PT

Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore? Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.
jeff green