3 posts and columns on ad industry

Verizon to AT&T: We Taunt You a Second Time

in Mobile on February 3, 2010 at 12:56 pm PT

If the additional $2 billion AT&T has allocated for wireless capital spending in 2010 is the company’s answer to critics of its network performance, it had best start putting it to good use–and soon. Because rival Verizon, which molded the public’s perception of AT&T’s infrastructure failings into a clever ad campaign for its own network, is back with a new pair of commercials.

Online Ad Snoop NebuAd Gives Up the Ghost. Who’s Next?

in Media on May 18, 2009 at 2:47 pm PT

Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
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The Ad Business Is Either Not as Bad as You Think, or Worse

in Media on March 4, 2009 at 1:07 pm PT

Cognitive dissonance from the media world: Either media execs aren’t spending anything on food and travel anymore. Or they are. Maybe it’s just that they prefer eating in New York over flying to New Orleans.
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