2 posts and columns on ad model

Bummed Out by Super Bowl Ads? So Are Advertisers.

in Media on February 8, 2010 at 7:44 am PT

Underwhelmed with last night’s Super Bowl ads? So are the people who paid for them. The majority of TV ad buyers say they think their spots are less useful than they used to be. That’s potentially good news for Google and the Web, but it will be a long time coming.

Social Networking More Popular Than Email, More Profitable Than…Er…Um

in News on March 9, 2009 at 8:55 am PT

Hard to believe, but social networking has eclipsed email in popularity. The latest Nielsen survey found that 66.8 percent of the global online population spends time at “Member Communities”–a category that includes both blogs and social networks. That makes social networking about two percent more popular than email.
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