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Google Buys Ad Optimizer Teracent

in Media on November 23, 2009 at 9:52 am PT

Google’s acquisition spree continues: The company has bought Teracent, a start-up that customizes online ads on the fly. BoomTown reported in September that Google was interested in the San Mateo, Calif.-based company, which is filled with veterans of…Yahoo. No purchase price disclosed, but I’m fairly confident this was in the sub-$50 million category.