28 posts and columns on ad sales
Marissa Mayer Says Improving Flat Revenue at Yahoo Will Be a “Series of Sprints”
To Summly-rize: Yahoo is trying to race as fast as it can to keep up, but the results are still not in.News Byte
Facebook Wants to Beef Up Design Talent in NYC Office
Facebook is actively seeking designers to work in its midtown Manhattan office, the company announced Monday. Most of Facebook’s 90-member design team is housed in its Menlo Park, Calif., office, though the company aims to recruit enough talent to work specifically out of the 150-person East Coast office. The team will work in conjunction with the advertising sales team to make sure monetized products look pretty on the Facebook platform, which makes sense, considering much of the industry’s ad sales activity is out East.News Byte
AOL Brings Balis Back to Lead Ad Sales Strategy
AOL announced today that Janet Balis is returning to the company as head of sales strategy, marketing and partnerships for AOL Advertising. Balis was SVP for sales development at AOL from 2004 to 2007 and in the interim served as president of Digital Media Strategies and then as executive vice president for media sales and marketing for Martha Stewart Living Omnimedia.Longtime Facebook Biz Dev Leader Ali Rosenthal to Depart
Alison “Ali” Rosenthal, a veteran of the Facebook business development team, will leave the company at the end of this week, she told NetworkEffect.Former AOL Media Boss Bill Wilson Rounds Up the Old Gang
Ten former AOLers get new gigs at a radio station chain and start to building. Up first: 30 new local sites plus Taste of Country, which is dedicated to…well, you can guess.News Byte
Latest NBC Cancellation: Google Ad Partnership
Google’s rocky efforts to extend its online advertising prowess into old media hit another big bump with confirmation today that NBC Universal was pulling out of a two-year-old partnership under which Google brokered ad sales for some of its cable networks. Sources tell Adweek that neither the networks nor the advertisers were bowled over by the service or the results.News Byte