9 posts and columns on ad serving

Google’s Ad Platform Update

in Mobile on February 22, 2010 at 10:58 am PT

HotJobs Sold to Monster in Yahoo Garage Sale

in News on February 3, 2010 at 1:43 pm PT

Apparently, Yahoo’s efforts to sell off some of its noncore properties are going quite a bit better than previously thought. Moments ago, the company said it will sell Yahoo HotJobs to Monster Worldwide, proprietor of rival online career site Monster.com. Price: $225 million in cash.
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Going, Going…Most of What’s Left of Joost Goes to Adconion Ad Network

in Media on November 24, 2009 at 5:57 am PT

The tale of Joost, the would-be online video heavyweight, is almost at an end. Most of the company’s remaining assets have been sold off to Adconion Media Group, the two companies announced today.
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OpenX Closes $10 Million Round

in News on May 26, 2009 at 11:30 am PT

It didn’t really need the money, but OpenX today announced a $10 million third round of funding. DAG Ventures led the round, and existing investors Mangrove Capital, Accel Partners, Index Ventures, First Round Capital and former AOL CEO Jon Miller, the company’s chairman, all chipped in a second time.

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Google's MySpace Problem: Serving Irrelevant Ads

in News on July 3, 2008 at 10:27 am PT

The problem Google (GOOG) is having monetizing its inventory of News Corp.’s (NWS) MySpace pages may have more to do with faulty algorithms for ad serving than it does inherent issues with social networking sites.

iPwned

in News on March 12, 2008 at 11:00 am PT

UseTube

in News on March 12, 2008 at 4:22 am PT

YouTube’s going white label. This morning the online video outfit published APIs (application programming interfaces) giving publishers the ability to offer YouTube’s services directly to their own users. The move allows for the creation of so-called “chromeless” players–tailored to a publisher’s specifications and outfitted in their own branding–through which videos can be uploaded and viewed [...]

Google Engulfs DoubleClick

in News on March 11, 2008 at 11:00 am PT

Googlefield

in News on March 11, 2008 at 4:04 am PT

We would be disappointed in 2008-2009 if we don’t have a very significant position in the display-ad marketplace. – Tim Armstrong, Google’s North American president for advertising and commerce Looks like Google’s informal corporate motto, “Don’t Be Evil,” was assurance enough for the European regulators reviewing the company’s proposed merger with online ad-serving vendor DoubleClick. [...]