4 posts and columns on ad spending

Hopefully, the Yahoo Experience in Arabic Won't Include a "Maktoooooo-ooob!" Yodel

in News on August 25, 2009 at 5:30 am PT

Online ad spending in the Middle East is expected to increase between 35 and 45 percent this year. Little wonder then that Yahoo is pushing hard into the market there. This morning, the company said it is acquiring Maktoob.com, an Arabic online portal that boasts some 16 million users.
acquisitions1

Hopefully, the Yahoo Experience in Arabic Won’t Include a “Maktoooooo-ooob!” Yodel

in News on August 25, 2009 at 5:30 am PT

Online ad spending in the Middle East is expected to increase between 35 and 45 percent this year. Little wonder then that Yahoo is pushing hard into the market there. This morning, the company said it is acquiring Maktoob.com, an Arabic online portal that boasts some 16 million users.
acquisitions1

Online Ad Spending Obviously Still Lousy

in News on August 6, 2009 at 4:30 am PT

No surprise, this: The econalypse continues to weigh heavily on online ad spending. Worldwide spending on Internet advertising declined by five percent in the second quarter of this year, slipping to $13.9 billion from $14.7 billion, according to research firm IDC.
down

Media Execs Get a Little Less Grouchy: Are Ads Creeping Back?

in Media on May 5, 2009 at 5:17 am PT

Newsflash: More data confirm that ad spending was really bad last year. But ad execs–at least those in certain industries–say things may be bottoming out this spring.
grouch