Google, Facebook Call an Ad Tech Truce: DoubleClick Is Coming to the Facebook Exchange

Facebook is going to start selling ads to Google’s advertisers. Why?
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Facebook Brings Ad Tracking to Your Phone

And starts competing with its ad tech partners, too.
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Digital-Ad Vet Mike Barrett on Facebook, Ad-Tech IPOs and a Cookie-Free Web (Q&A)

One of the Web’s best-traveled salesmen — and most popular board members — drops some knowledge.
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Rocket Fuel’s IPO May Boost Ad Tech

A bad summer for ad tech stocks could be improving this fall.
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News Byte

Rocket Fuel Bumps Price for Ad Tech IPO

Ad tech startup Rocket Fuel, which expects to start trading on the Nasdaq on Friday, has bumped up the price of its coming IPO. The company now plans to sell four million shares at a range of $27 to $29; last week, it had pegged its range at $24 to $27.

More Tech IPOs: Criteo Files, and Rocket Fuel Is Ready to Start Trading Friday

Investors said “no thanks” to ads-plus-tech this summer. Let’s see if they’ve changed their minds.
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What Ad Network Problem? Vungle Raises $6.5 Million for Mobile Video Ads.

The stock market isn’t excited about companies that sell mobile ads or video ads. Vungle sells both, and it says it’s doing well, so it’s raising more money anyway.
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AOL Makes the Biggest Buy of the Tim Armstrong Era: $405 Million for Adap.TV

Tim Armstrong hasn’t bought anything for a couple years. Now he’s making his biggest deal yet, for a Web video tech company you probably haven’t heard of.
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News Byte

YuMe Video Ad Network IPO Prices Below Expectations

Another video ad network is set to go public, and investors don’t seem to be excited about this one, either: YuMe, which will start trading on the NYSE tomorrow, had hoped to sell its first shares at $12 to $14 a piece; instead, the company reportedly got $9 a share. In June, video ad network Tremor also priced below expectations, and its shares fell on the first day of trading and haven’t recovered.

The Real Story Behind Publicis + Omnicom Has Nothing to Do With Tech

Ad tech veteran Dave Morgan explains.
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