Ad Tech 
31 posts and columns on Ad Tech
News Byte
Fueled by Facebook Exchange, Triggit Raises Another $6 Million, This Time Via Debt
Ad tech startup Triggit, which raised $7.4 million last fall after Facebook helped its business skyrocket, has raised another $6 million, this time via a debt deal with North Atlantic Capital. Triggit, which has now raised $20 million over the past few years, is concentrating on connecting clients with Facebook’s Exchange, and on working with international ad buyers in particular.
Think Ad Tech Is Hard to Understand? Try “Marketing Tech.” Terry Kawaja Wants to Help.
You’re gonna need a map. As luck would have it …
Another Big Ad Tech Bet? Yup: DataXu Raises $27 Million.
No one wants to invest in ad tech anymore. Except the people who keep writing big checks …
Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down
Philip “Pud” Kaplan’s old company will get sold off in pieces, and will be shuttered at the end of the month.
Akamai Sells Its Ad-Targeting Business to MediaMath
Akamai created its Advertising Decisions Solutions unit in 2008. Now it’s done with it.
Ad Buying Platform Trade Desk Bulks Up With COO Hire
Rob Perdue joins from EyeWonder, where he held the same title.
Non-Bogus Video of the Day: Solve Media Revives Rube Goldberg
No children or eagles harmed in this one.
News Byte
MediaMath Buys Mobile Game Ad Buyer Tap.Me
MediaMath, a digital ad platform, has acquired Tap.Me, an ad tech start-up that specializes in placing messages within games on mobile phones. New York-based MediaMath said it will keep all of Tap.Me’s Chicago-based team in place, but wouldn’t disclose deal terms.Facebook Exchange Will Be Big, but Not Big Enough to Stop Slowing Web Ads
The good news: Facebook’s ad targeting program is working. The less-good news, at least for the ad tech guys: It’s always going to be a sideline, says Bernstein Research.
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