Peter Kafka in Media on February 2 at 7:49 am PT
So now we know that Facebook’s ad business is huge, and growing like a weed. But how does it actually work?
Peter Kafka in Dive Into Media on November 14, 2011 at 8:12 am PT
North meets South, tech meets content, and the rest of the world gets a rare opportunity to meet one of Google’s most important — and least known — players.
Tricia Duryee in Commerce on August 3, 2011 at 4:31 am PT
Just about every company wants to get into the daily deals space. Soon you may start getting offers from your bank, hotel chains or airlines.
Peter Kafka in News on July 28, 2011 at 8:48 am PT
Twitter’s slow-moving ad business takes another step forward today: Advertisers will get a better shot at delivering their messages directly into users’ timelines.
Kara Swisher in News on April 21, 2011 at 11:14 am PT
Margo Georgiadis, VP of Global Sales Operations at Google, will be COO of Groupon, Google confirmed. She is currently located in Chicago, where the social buying site is headquartered.
Besides COO, BoomTown will officially bestow the title of “Chief Cat Wrangler” on her in recognition of the massive organizational job ahead of her at the notoriously chaotic start-up.
John Paczkowski in News on February 16, 2011 at 8:14 am PT
The antitrust investigation Google is facing in Texas is quite a bit broader than originally thought. A civil investigative demand sent last July by the office of Attorney General Greg Abbott, and first reported by Bloomberg, reveals an inquiry not just into ad pricing, but site ranking and “the manual overriding or altering of” search results as well.
Peter Kafka in Media on February 11, 2011 at 3:30 am PT
Twitter’s popular ad units could see prices go up by 25 percent or more in the next few months. Also: Here’s how “Promoted Accounts” really work, and how much a new follower will cost you.
Amir Efrati, Reporter, The Wall Street Journal in News on January 12, 2011 at 12:00 am PT
Some advertisers on Google Inc.’s search engine say a little-known feature of the company’s AdWords ad system is causing them to overpay.
The advertisers, including high-end medical professionals, said their ads for services such as cosmetic dentistry or plastic surgery are showing up even when Google users search for unrelated topics such as haircuts or limo services.
Arik Hesseldahl in Enterprise on December 7, 2010 at 8:25 am PT
You’d have to search a long time to find someone who’s been closer to the evolution of Google than Susan Wojcicki. It was in her rented garage that Sergey Brin and Larry Page launched the company, which she joined in 1999. Now, as one of only eight senior vice presidents, she runs Google’s most important businesses units.
