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Huffington Post Adds Paid Tweets

Andrew LaVallee, Reporter, The Wall Street Journal in News on December 14, 2009 at 2:33 pm PT

Huffington Post is selling advertising space to marketers who weigh in on articles via comments and tweets. The Web site said in AdAge that no advertisers have signed on yet and that it would help them figure out how to best inject their messages into relevant parts of the site. Greg Coleman, HuffPo’s president and a former Yahoo and AOL exec, said a company seeking advertising around the World Series might tweet about baseball, for example.

How to Market an iPhone App: Get Apple to Market Your iPhone App

Peter Kafka in Media on September 29, 2009 at 5:31 am PT

There are some 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?

Voices

GM Demystifies "What Is 230?" Viral Campaign

Marisa Taylor and Andrew LaVallee, Reporters, The Wall Street Journal in News on August 11, 2009 at 9:55 am PT

General Motors pulled the curtain back on a cryptic marketing campaign, saying Tuesday that its new Chevrolet Volt would get at least 230 miles per gallon when it goes into production next year.

Microsoft Tries to Sell Ad Agency It Never Wanted

Peter Kafka in Media on June 28, 2009 at 8:16 pm PT

Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.

More Bing For Your Buck: Microsoft Searches For The Right Ad Campaign

Peter Kafka in Media on June 5, 2009 at 3:00 am PT

You say you’re not convinced by the first TV spot for Bing, Microsoft’s new search engine? Then feast your eyes on these puppies, which AdAge says were supposed to run later this summer but have been moved up because Team Redmond “”realized that the market would be receptive to our product messages sooner than expected.”

Are Those Anti-Apple Microsoft Ads Actually Working?

Peter Kafka in Media on May 19, 2009 at 3:45 am PT

The Web is full of armchair ad critics, particularly when it comes to spots from Apple and Microsoft. And the usual consensus from the chattering classes: Apple ads goooood. Microsoft ads baaaaaad. But Microsoft’s latest campaign, which features documentary-like tales of youngish people priced out by Apple, may actually be working. At least when it comes to youngish people’s perceptions of the two brands.

Condé Nast Reshuffles Digital; No Layoffs Planned

Peter Kafka in Media on January 25, 2009 at 3:44 pm PT

Condé Nast’s famously Byzantine digital strategy may be getting a little bit easier to understand: The company’s Web operations, which had been splintered into two groups, are getting melded into one, which will be run by Condé digital exec Sarah Chubb.