29 posts and columns on AdAge
Next Month’s Super Bowl Ads, Today
Advertisers are paying more than $3 million to show a 30-second ad during the 49ers-Ravens game. You can see some of them on YouTube now.Changing Channels: YouTube Will Pull the Plug on at Least 60 Percent of Its Programming Deals
The video giant wants to be more like TV — which means it’s pulling the plug on up to 60 percent of the shows it funded last year.Columbia University Names Sree Sreenivasan Its First Chief Digital Officer
But everyone will still know him as just plain Sree.Why Rolling Stone’s Cover Won’t Be on an iPad Anytime Soon
I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult. From the publisher’s point of view I would think they’re crazy to encourage it.
Digital unenthusiast Jann Wenner, explaining why he’s not rushing to create special versions of his magazines — US Weekly, Men’s Journal and Rolling Stone — for the iPad or any other tablet. Well worth reading the entire interview in AdAge.
Voices
Huffington Post Adds Paid Tweets
Huffington Post is selling advertising space to marketers who weigh in on articles via comments and tweets. The Web site said in AdAge that no advertisers have signed on yet and that it would help them figure out how to best inject their messages into relevant parts of the site. Greg Coleman, HuffPo’s president and a former Yahoo and AOL exec, said a company seeking advertising around the World Series might tweet about baseball, for example.How to Market an iPhone App: Get Apple to Market Your iPhone App
There are some 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?Voices