29 posts and columns on AdAge
I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult. From the publisher’s point of view I would think they’re crazy to encourage it.
Digital unenthusiast Jann Wenner, explaining why he’s not rushing to create special versions of his magazines — US Weekly, Men’s Journal and Rolling Stone — for the iPad or any other tablet. Well worth reading the entire interview in AdAge.
There are some 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?
Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.
You say you’re not convinced by the first TV spot for Bing, Microsoft’s new search engine? Then feast your eyes on these puppies, which AdAge says were supposed to run later this summer but have been moved up because Team Redmond “”realized that the market would be receptive to our product messages sooner than expected.”