Blippy Opens to Public and Scores High-Profile Investors–Including Twitter's Evan Williams–For the Twitter of $$

Blippy, a start-up that lets users broadcast their credit card transactions online, will open itself up to the public today and announce a slate of high-profile Silicon Valley investors. The size of the investment–$1.6 million–is actually not so large as the names on its funding roster. They include: Sequoia Capital, Charles River Ventures, well-known angel investor Ron Conway, Twitter CEO and co-founder Evan Williams, and a trio of splashy entrepreneurs: Jason Calacanis, James Hong and Ariel Poler.

Philip "Pud" Kaplan Talks About Blippy–the Twitter of $$

To start, let’s just dispense with huffing and puffing angst over whether or not people should broadcast their credit card transactions online. Because that’s what you can do on a new site, with the unlikely name of Blippy, headed by longtime Silicon Valley entrepreneur Philip “Pud” Kaplan. In other words, a kind of Twitter for spending–the next step in the inevitable trend toward radical transparency online.
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F—edCompany Founder Views VC From a New Perch

Philip Kaplan lampooned the Internet bubble in the early 2000s with his Web site F—edCompany. Now he’s evaluating companies from a decidedly different vantage point.