AdECN

Microsoft Takes Another Stab at Selling Its Own Ads–By Getting Someone Else to Do It

Peter Kafka in Media on January 31, 2011 at 3:00 am PT

Microsoft starts up its own “real time” advertising exchange, just like Google has. But instead of running it itself, Redmond is handing the work to AppNexus.

Exclusive: Google Buys Invite Media

Peter Kafka in Media on June 2, 2010 at 6:18 am PT

Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources. As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.

Another Ad Exchange Player: Microsoft Vet Jeff Green Launches The Trade Desk

Peter Kafka in Media on March 23, 2010 at 3:30 am PT

Last fall, Jeff Green left his job running AdECN, Microsoft’s entry into the real-time ad-exchange business. He didn’t go far. Green is building The Trade Desk, a start-up designed to help marketers buy advertising from exchanges like the one he left.

Microsoft Sticks a Cautious Toe Into the Ad Exchange Business

Peter Kafka in Media on February 1, 2010 at 3:45 am PT

Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely. Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007 within the next two weeks. But only in the most cautious of tests: Microsoft will open up AdECN to a handful of ad buyers and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”

Looking for Microsoft’s Ad Exchange? Wait Until (Early) Next Year.

Peter Kafka in Media on October 28, 2009 at 3:01 am PT

Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it. This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.

Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN

Peter Kafka in Media on October 6, 2009 at 2:58 pm PT

Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore? Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.

Here Comes the Google Ad Exchange

Peter Kafka in Media on September 15, 2009 at 3:00 am PT

Google is about to flip the switch on its long-awaited Ad Exchange. The search giant will reportedly open up its AdX service, which is supposed to bring together ad buyers and sellers the same way a stock market does, within the next two weeks. AdX isn’t a surprise, but it is a big deal.