Chartboost Taps Chung-Man Tam to Help Its Ad Products Cohere

The mobile ad network says it wants to do a better job of growing in tandem with its customers.
Chung-Man Tam, CPO

Tremor Video Kicks Off a Web Ad IPO Wave, but Wall Street Isn’t Excited

Lots of investors have been waiting for ad tech companies to go public. But if the video ad network underwhelms today …
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Google’s Jason Spero and Millennial’s Mollie Spilman Talk Dollars at Dive Into Mobile (Video)

Small screens equal big bucks, or so say two of the bigger names in the mobile ad business.

Mobile Goes Global

From New York City today and tomorrow, D: Dive Into Mobile puts top execs onstage for their perspective on the global mobile scene.

Dive Into Mobile Gets Even More Global and Adds Ad Execs From Google and Millennial Media

Executives from Telefonica and a top Russian carrier join the lineup, alongside Google’s Jason Spero and Millennial Media’s Mollie Spilman, two key execs in mobile advertising.

News Byte

PlayHaven Hires Ex-AdMob Employee Charles Yim as COO

PlayHaven, a mobile ad platform designed specifically for games, has hired Charles Yim as its COO. Yim joined Google in 2010 through its acquisition of AdMob. At Google, he headed up mobile app partnerships, and at AdMob he worked on the business development team. At PlayHaven, Yim will be responsible for overseeing the company’s international expansion, advertiser relations, developer relations and business development.

News Byte

MoPub Raises $12 Million More for Mobile Ad Exchange

Mobile ad marketplace MoPub has raised a $12 million B round led by Jafco Ventures; earlier investors including Accel Partners and Harrison Metal Capital are also back. The company, founded by former AdMob and Google employees, has raised around $20 million in two years, and says it serves more than 15 billion ads per month.

News Byte

“Cross-Device” Ad Tracker Drawbridge Rounds Up $6.5 Million From Sequoia, Kleiner Perkins

Drawbridge, an ad tech start-up founded by AdMob engineer Kamakshi Sivaramakrishnan, has raised $6.5 million from Sequoia Capital and Kleiner Perkins Caufield & Byer. Drawbridge says it can help marketers target potential customers by tracking them as they move around from device to device — like from a laptop to an iPhone. Sivaramakrishnan put in six months at Google after it acquired AdMob, before starting her own company.

Video Ads + App Ads = Vungle, a Freshly Minted Start-Up With a Big Pile of Cash

A start-up that didn’t exist last fall now has a $2 million seed round.
vungle screenshot


Notes From ArabNet

If debates rage about the meaning of the past year in the Middle East, one would not sense much doubt among the regional entrepreneurs and early stage investors gathered in Beirut.

Apple Cracks Down on App Cross-Selling

LinkedIn Hires VP Engineering From Google