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AdMob 
97 posts and columns on AdMob
Google’s Jason Spero and Millennial’s Mollie Spilman Talk Dollars at Dive Into Mobile (Video)
Small screens equal big bucks, or so say two of the bigger names in the mobile ad business.
Mobile Goes Global
From New York City today and tomorrow, D: Dive Into Mobile puts top execs onstage for their perspective on the global mobile scene.
Dive Into Mobile Gets Even More Global and Adds Ad Execs From Google and Millennial Media
Executives from Telefonica and a top Russian carrier join the lineup, alongside Google’s Jason Spero and Millennial Media’s Mollie Spilman, two key execs in mobile advertising.
News Byte
PlayHaven Hires Ex-AdMob Employee Charles Yim as COO
PlayHaven, a mobile ad platform designed specifically for games, has hired Charles Yim as its COO. Yim joined Google in 2010 through its acquisition of AdMob. At Google, he headed up mobile app partnerships, and at AdMob he worked on the business development team. At PlayHaven, Yim will be responsible for overseeing the company’s international expansion, advertiser relations, developer relations and business development.News Byte
MoPub Raises $12 Million More for Mobile Ad Exchange
Mobile ad marketplace MoPub has raised a $12 million B round led by Jafco Ventures; earlier investors including Accel Partners and Harrison Metal Capital are also back. The company, founded by former AdMob and Google employees, has raised around $20 million in two years, and says it serves more than 15 billion ads per month.News Byte
“Cross-Device” Ad Tracker Drawbridge Rounds Up $6.5 Million From Sequoia, Kleiner Perkins
Drawbridge, an ad tech start-up founded by AdMob engineer Kamakshi Sivaramakrishnan, has raised $6.5 million from Sequoia Capital and Kleiner Perkins Caufield & Byer. Drawbridge says it can help marketers target potential customers by tracking them as they move around from device to device — like from a laptop to an iPhone. Sivaramakrishnan put in six months at Google after it acquired AdMob, before starting her own company.Video Ads + App Ads = Vungle, a Freshly Minted Start-Up With a Big Pile of Cash
A start-up that didn’t exist last fall now has a $2 million seed round.
Voices
Notes From ArabNet
If debates rage about the meaning of the past year in the Middle East, one would not sense much doubt among the regional entrepreneurs and early stage investors gathered in Beirut.
News Byte
Mobile Ad Network Millennial Media Nearly Doubles on First Day
A big pop for Millennial Media: Shares in the mobile ad network, which priced at $13 in advance of its IPO yesterday, shot up immediately Thursday morning to $25; climbed as high as $27.90; and ended back around $25, up 92 percent. That gives the money-losing company a market cap of $1.9 billion; Google and Apple paid much less to acquire Millennial’s primary competitors in the last few years.Google Says There’s Not Always a Mobile Web Site for That
While there may be an app for that, there’s likely not a mobile Web site. Google kicks off an awareness campaign with an initiative to learn how mobilize your Web site.