News Byte
Peter Kafka in Media on May 10 at 9:30 am PT
Drawbridge, an ad tech start-up founded by AdMob engineer Kamakshi Sivaramakrishnan, has raised $6.5 million from Sequoia Capital and Kleiner Perkins Caufield & Byer. Drawbridge says it can help marketers target potential customers by tracking them as they move around from device to device — like from a laptop to an iPhone. Sivaramakrishnan put in six months at Google after it acquired AdMob, before starting her own company.
Peter Kafka in Media on May 2 at 8:00 am PT
A start-up that didn’t exist last fall now has a $2 million seed round.
Voices
Chris Schroeder, Entrepreneur and Angel Investor in Voices on April 2 at 9:39 am PT
If debates rage about the meaning of the past year in the Middle East, one would not sense much doubt among the regional entrepreneurs and early stage investors gathered in Beirut.
News Byte
Peter Kafka in Media on March 29 at 1:18 pm PT
A big pop for Millennial Media: Shares in the mobile ad network, which priced at $13 in advance of its IPO yesterday, shot up immediately Thursday morning to $25; climbed as high as $27.90; and ended back around $25, up 92 percent. That gives the money-losing company a market cap of $1.9 billion; Google and Apple paid much less to acquire
Millennial’s primary competitors in the last few years.
Tricia Duryee in Mobile on November 1, 2011 at 7:00 am PT
While there may be an app for that, there’s likely not a mobile Web site. Google kicks off an awareness campaign with an initiative to learn how mobilize your Web site.
Kara Swisher in News on September 29, 2011 at 4:31 am PT
The acquisitive search giant plays the odds again in Washington, D.C., with handset purchase.
Peter Kafka in Media on August 15, 2011 at 2:27 pm PT
Way down on the list of ripple effects from the Google-Motorola deal: The notion that Google could buy Hulu gets even harder to take seriously. Then again, obscene amounts of money always help.
Tricia Duryee in Commerce on July 11, 2011 at 6:00 am PT
A subsidiary of AT&T known best for its yellow-pages products is launching a mobile ad network that will go head to head against Apple’s iAd and Google’s AdMob.
Tricia Duryee in Commerce on June 23, 2011 at 9:00 am PT
A company founded by two former AdMob employees, and funded in part by AdMob’s Founder Omar Hamoui, is coming out of stealth mode today to unveil a new way to make paying for things inside applications much easier.
