Adobe Systems

Exclusive: What's Former Omniture CEO Josh James Been Doing Since Leaving Adobe? Raising LOTS Of Money (Updated)

Arik Hesseldahl in Enterprise on April 27, 2011 at 6:30 am PT

The former CEO of Web analytics powerhouse Omniture, who left Adobe after less than a year, has a new stealth venture cooking, and investors are lining up to get in on the action. Update: Investors include Andreessen Horowitz and Benchmark Capital.

Adobe Releases Major Upgrade of Creative Suite: It Can Bend Elephants, but Will It Make the "SoftWar" With Apple Worse?

Kara Swisher in News on April 12, 2010 at 1:04 am PT

Although caught in an ever-noisier squabble with Apple over the banishment of its popular Flash technology from the iPhone, iPod and iPad and over other issues, Adobe Systems is pressing forward with the release of one of its most important products in many years–an upgrade of its popular and highly profitable Creative Suite software. And while CS5 is the most significant update in several years and can do all kinds of cool things–like bend an elephant, as you will see in the video–it is also at the heart of Adobe’s issues with Apple.

Exclusive Video: Adobe CTO Lynch Smacks Back at Apple's "Protectionist Strategy," Calling It "Bad for Consumers" (But He'll Swing Chickens If Forced!)

Kara Swisher in News on April 11, 2010 at 6:06 pm PT

Yesterday, BoomTown conducted yet another sitdown with Adobe CTO Kevin Lynch about the latest drive-by software attack by Apple. This time, rather than taking a more conciliatory tone as in the last video interview we did, the mild-mannered Lynch was more pointed, calling Apple’s actions to block the use of its flagship Flash video technology by developers a “protectionist strategy” that was “bad for consumers.” It’s gotten so bad that Lynch joked that the next rule Apple will force on developers could be: Chicken-swinging.

"Come to Think of It, eBay"–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

Kara Swisher in News on November 2, 2009 at 5:10 am PT

BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay. With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.” Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

Kara Swisher in News on October 19, 2009 at 5:55 pm PT

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts. The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign. Perhaps a “Got Yahoo?” campaign is in the future? Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

Voices

Omniture: Who Were the Other Potential Bidders?

Eric Savitz, Blogger and Columnist, Barron's, Tech Trader Daily in News on September 24, 2009 at 3:29 pm PT

In a lengthy filing with the SEC, Omniture provides a detailed time-line of the events that culminated in its agreement to be acquired by Adobe Systems for $21.50 a share. There are several fascinating aspects to the company’s account.

Voices

TV Shapes Up as Web Battleground

Jessica Hodgson, Reporter, The Wall Street Journal in News on September 23, 2009 at 8:00 am PT

Convergence between the television and the home computer — a holy grail of the digital age — has largely eluded the industry, but the living-room screen is now emerging as a key battleground for software and Internet companies.

Voices

Silverlight Is Still Racing Flash

Nick Wingfield, Reporter, The Wall Street Journal in News on September 16, 2009 at 5:05 am PT

Microsoft Corp. has closed the technological gap with Adobe Systems Inc. in a battle over software for adding video and animation to Web sites. But Microsoft’s efforts to win customers in the market are moving much slower.

Yahoo Hires Adobe Vet Lamkin to Run Communications and Communities Unit as Dietzen Moves to Strategy Post

Kara Swisher in News on April 24, 2009 at 11:43 pm PT

More musical chairs at Yahoo, which BoomTown predicted recently, as top execs at the company move in and out of jobs, and new ones from the outside move in. Perhaps the most important change to occur is the replacement this week of SVP Scott Dietzen–who had been in charge of all communications and communities products at Yahoo–by former Adobe Systems exec Bryan Lamkin, several sources said. And there’s even more…

Silicon Valley Leaders Say No to Proposition 8 With New Group and Ad

Kara Swisher in News on October 30, 2008 at 9:19 am PT

Today, a panoply of prominent tech and Internet leaders is taking a very public stand against a controversial initiative before California voters, which would eliminate the current legal right of same-sex couples to marry. Silicon Valley has had a long history of supporting gay rights. And recently, Google Co-Founder Sergey Brin has made a strong statement opposing Proposition 8, while Apple gave $100,000 to the help defeat it.