Voices

The “Mad Men” Years Are Giving Way to the “Math Men” Era

I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.

Voices

Google Music’s Artist Hub Asks Artists to Bring the Wheel and Inflate It, Too

When Google Music launched last week, much of the attention focused on the “Artist Hub” feature that allows unsigned bands to create a profile and sell music direct to fans. Okay … And?

Will the Next Groupon-Killer Be Your Bank or Even a Hotel?

Just about every company wants to get into the daily deals space. Soon you may start getting offers from your bank, hotel chains or airlines.
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Pixazza Changes Name to Luminate, Launches Image Apps Platform

Pixazza is dead. Long live Luminate.
Luminate Screenshot - Annotation

News Byte

ShareThis Replaces CEO for Ad Platform Push

ShareThis, creator of buttons for publishers (including this site) to facilitate sharing their Web content on social networks, has hired Kurt Abrahamson, former AdSense executive at Google and CEO of SocialMedia.com, to be its new CEO as it pushes forward its efforts to become an ad platform. Abrahamson replaces ShareThis founder Tim Schigel, who will stay on as chairman of the board.

Google Confirms That Groupon COO Will Be Google's Margo Georgiadis

Margo Georgiadis, VP of Global Sales Operations at Google, will be COO of Groupon, Google confirmed. She is currently located in Chicago, where the social buying site is headquartered. Besides COO, BoomTown will officially bestow the title of “Chief Cat Wrangler” on her in recognition of the massive organizational job ahead of her at the notoriously chaotic start-up.

Demand Media About Latest Google Algo Impact: Move on, Nothing to See Here

Tonight, Demand Media–in reaction to a new study showing that its flagship eHow site had now gotten much more negatively impacted by Google’s rejiggering of its search algorithm than previously–released a statement and blog post about the tempest. The content maker’s unsurprising verdict on itself: We’re okay, thanks for asking!

BigDoor Seeks to be the AdSense of Gamification

BigDoor is announcing a new platform today that is building an ad network for the gamification space.

Facebook Communications Kingpin Joins Pixazza as Strategic Adviser and Board Observer

Pixazza, the Mountain View start-up that has nicknamed itself “AdSense for images,” has added someone who might know a thing or two about it. Former Googler Elliot Schrage–who is now Facebook’s global communications, marketing and public policy head–is joining the start-up’s board as a strategic adviser and observer.

Video: Pixazza's Bob Lisbonne Talks About "AdSense for Images"

Recently, BoomTown took a walk down digital Memory Lane with Bob Lisbonne, CEO of Pixazza, the photo-tagging service that has nicknamed itself “AdSense for images.” That’s because Lisbonne used to be a big wheel at Netscape Communications. We talked about the old days, of course, but more about the new days and his business focused on putting all kinds of advertising within online images.

Posterous Goes Bare: Shows Us All Its Stats

Exclusive: Facebook Snaps Up Chai Labs