10 posts and columns on ad:tech

AOL’s “Forget the Last Few Years Campaign” Continues With Buy.at Sale

in Media on March 1, 2010 at 9:17 am PT

Another marker in Tim Armstrong’s campaign to undo just about every part the old regime at AOL: The company has sold Buy.at, an affiliate marketing company it bought two years ago. Meanwhile, we’re still waiting to hear what happens to ICQ, among other assets.

Voices

Jimmy Wales on Wikipedia Quality and Tips for Contributors

in News on November 6, 2009 at 12:09 pm PT

Wikipedia co-founder Jimmy Wales said Friday that the online encyclopedia aspires to be a higher-quality source of information but added that mainstream publications could learn from its disclaimers and community features. “Our goal is to make Wikipedia as high-quality as possible. Britannica or better quality is the goal,” he said during a question-and-answer session at the ad:tech conference in New York.

Voices

Facebook "What People Are Up To," MySpace "What People Are Into," News Corp. Exec Says

in News on November 5, 2009 at 10:49 am PT

News Corp.’s digital chief said Thursday that the company’s social-networking property MySpace is going in a different direction than rival Facebook, based on how its members socialize and share interests.

Dear FTC: Is This the Kind of Thing You Want Me to Disclose?

in Media on October 16, 2009 at 9:58 am PT

A marketer offers to pay me per post. I don’t know whether to be flattered or offended.
whosellout

AOL Ad Head Greg Coleman Reorgs Too! (It's Spreading Like the Flu at Web Firms Today)

in News on February 26, 2009 at 4:58 pm PT

Another Web company, another management restructuring! Yahoo reorg fever struck AOL today too, as its advertising head, Greg Coleman (pictured here), moved the exec chairs around his domain at AOL’s Platform-A unit. Coleman–who actually once was Yahoo’s sales head before taking the new gig at the Time Warner online unit earlier this month–is replacing some execs and elevating others. You know the drill!

AOL CEO Randy Falco's Entire Memo to the Troops on Layoffs

in News on January 28, 2009 at 10:37 am PT

Here is the letter AOL CEO Randy Falco has penned to the entire staff about its layoffs of 10 percent of its workforce–or 700 people–and other cost cuts, which the online service is announcing today. “We’re at a pivotal point in AOL’s transformation, and need to be even more strategically focused and operationally efficient as we weather the economic storm,” wrote Falco, in part, about the move.

Mobile Ads to the Rescue? Not for a While

in Media on November 6, 2008 at 5:26 am PT

There are plenty of people–from Google on down–waiting for marketers to start shoveling money into phone advertising. But it’s not going to happen in the next few years, as advertisers stick to markets they already understand.

Optimism Meets Reality: On the Ground at ad:tech

in Media on November 4, 2008 at 9:02 am PT

Online advertising may be slowing, but that isn’t putting a damper on one of the industry’s biggest trade shows. An insider offers tips on how to navigate.

Anything You Can Do, I Can Do With a Bigger Bag of Money

in News on May 18, 2007 at 7:30 am PT

For those who think Microsoft did not have the guts to make big purchases on the Web, the $6 billion all-cash price they ponied up for advertising network aQuantive should quash that sentiment. That’s more than 10 times its revenue last year, and, yipes, close to 50 times its cash flow. And that is double [...]