Advertiser Optimism Reports

Spring Fever? More Very, Very Cautious Optimism for Media.

Peter Kafka in Media on May 15, 2009 at 5:53 am PT

The traditional publishing business is grim, but if you broaden your perspective and look at the rest of the media business, things are starting to look… not horrible. Granted, “not horrible” doesn’t equal “good times are here again.” But I keep hearing that the sickening decline in advertising spending has stopped, at least, and that some marketers are actually spending money again.