New Yahoo CEO (And BoSox Fanboy) Scott Thompson Speaks: It’s Still “Early Innings”

Meet the man who hopes to be the Carlton Fisk — the baseball legend who was nicknamed “The Commander” — of the troubled Internet giant.
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Liveblogging the New Yahoo CEO Call: You Might Want to Refrain From Cussing, Scott!

Mind your P’s and Q’s and Y’s too!
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BermanBraun to Launch Three Non-HuffPost Sites — Including Weather — for AOL

In a rare partnership, Arianna Huffington makes way for some fancy Hollywood online content producers.
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Clearspring Buys Data Science Start-Up XGraph

Clearspring, the social sharing company — in an effort to increase its business as a marketing analytics player — has acquired XGraph, a data science firm.
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On The Verge of a New Tech Site, Which Finally Debuts

Tonight at 1 am PT, techies who have nothing else to do — that would be me! — can click onto a brand new tech site called The Verge.
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Federated Media Buys Lijit Networks

A medium-sized online advertising company buys a smaller one.
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Twitter Tells Advertisers to Dig Deeper: "Promoted Trends" Get a Price Hike

Twitter’s popular ad units could see prices go up by 25 percent or more in the next few months. Also: Here’s how “Promoted Accounts” really work, and how much a new follower will cost you.

There's a One in 200 Chance You're Tweeting From Inside Justin Bieber

Or at least somewhere very close to the teen idol: Some are “in Justin Biebers heart” or “Bieberacademy” or “Bieberville, California.” Big picture: Sometimes people aren’t truthful when they fill out their Twitter profiles!

Yahoo's Shine Editor-in-Chief Departs for Condé Nast's Lucky Magazine

As Yahoo seeks to sort out its women’s strategy online, Brandon Holley–the editor-in-chief of its main women-focused site, Shine–is leaving for a job with the same title at Condé Nast’s Lucky magazine.

Was It All a Bad Dream? Ad Business Optimism at 2007 Levels.

Your semidaily dose of advertiser pulse-taking: People who plan to spend money on ads seem more chipper than they have been in two years.
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New From Google Labs: Google Plutocrat

Google TV Takes Another Baby Step