Advertising Age

An Amazonian Challenge: Jason Del Rey Joins All Things Digital, Covering Online Commerce

Kara Swisher and Walt Mossberg in Commerce on April 15 at 7:06 am PT

As the Internet of Things escalates and the offline and online worlds continue to combine, this reporter will chronicle it.

Changing Channels: YouTube Will Pull the Plug on at Least 60 Percent of Its Programming Deals

Peter Kafka in Media on November 11, 2012 at 5:00 pm PT

The video giant wants to be more like TV — which means it’s pulling the plug on up to 60 percent of the shows it funded last year.

Hope You Like Seeing This Microsoft Surface Ad, Over and Over and Over

Peter Kafka in Media on October 16, 2012 at 8:34 am PT

Two tablets are launching in the last week of October. Only one of them has started running TV spots.

Don’t Trust Any Social Network Over 30

Teens aren’t giving up on Facebook, but they’re treating it the same way the gainfully employed treat LinkedIn.

– Writer Dave Williams, in an Ad Age post about whether teens may prefer Twitter to Facebook

Facebook Ads Work, Except When They Don’t. Sometimes. Maybe.

Peter Kafka in Media on June 27, 2012 at 3:30 am PT

Do Facebook ads work? Ask the ad guys themselves. Just don’t expect a clear answer.

News Byte

Google’s $1.5 Billion Ad Bill

Peter Kafka in Media on June 25, 2012 at 7:01 am PT

Google made some $37 billion selling ads last year. But it’s a big ad buyer, too: The search giant spent an estimated $1.5 billion selling itself in 2011, Ad Age reports. That number will jump significantly this year, since Google is now in the phone-selling business, courtesy of its $12.5 billion Motorola acquisition.

The Night Time Is the Right Time for Watching TV, Surfing the Web, Playing With Apps

Peter Kafka in Media on September 29, 2011 at 10:27 am PT

You might not be working at the end of the day, but you’re probably pretty busy. That’s a whole lot of multitasking. And another reminder that “mobile” often means “home.”

Why Rolling Stone’s Cover Won’t Be on an iPad Anytime Soon

I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult. From the publisher’s point of view I would think they’re crazy to encourage it.

Digital unenthusiast Jann Wenner, explaining why he’s not rushing to create special versions of his magazines — US Weekly, Men’s Journal and Rolling Stone — for the iPad or any other tablet. Well worth reading the entire interview in AdAge.