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Hearst: Zombie Seattle Paper Doing Better Than the Original

in Media on May 18, 2009 at 11:29 am PT

I’m still on record predicting the demise of seattlepi.com–the online-only zombie version of the erstwhile Seattle Post-Intelligencer. My gut is that even though the Hearst-owned site has an edit staff 80 percent smaller than its predecessor paper, it still won’t be able to generate enough traffic and advertising to cover its costs. But while Hearst isn’t ready to declare victory, it does say that the first two months of seattlepi.com’s life have been “encouraging.” Via a press release, Hearst offers up a bevy of traffic stats that show the site has grown even as its staff has shrunk. Hearst doesn’t offer up any info about revenue, but does say that its “sales and marketing team is highly energized.” Good start.
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