Advertising Research Foundation

Want to Know What Consumers Think? Check Their Gut.

Arik Hesseldahl in News on March 29 at 6:30 am PT

Consumer research disruptor GutCheck is back with a service aimed at polling fans of brands that gather on Facebook and Twitter.

AOL Gets a New CEO: Google Sales Boss Tim Armstrong (Plus the Whole Press Release)

Peter Kafka in Media on March 12, 2009 at 2:40 pm PT

Everyone who wondered why Randy Falco and Ron Grant were still running AOL finally got an answer today: Time Warner was lining up their replacement. Google sales chief Tim Armstrong becomes chairman and CEO of the troubled Web property, effective immediately.