Advertising Week

Exclusive: Here’s Myspace’s New Pitch: Music, Youth Culture and “Steadied” Traffic

Liz Gannes in Social on October 3, 2011 at 6:45 pm PT

Today and tomorrow, Specific Media-owned Myspace is at Advertising Week with Justin Timberlake to sell marketers on its new strategy. Here’s the company’s pitch slides.

Only One Yahoo Fearless Leader Note This Week: Please Ignore the Unignorable Rumors!

Kara Swisher in News on September 30, 2011 at 5:03 pm PT

Here’s the weekly internal management email from the Silicon Valley Internet giant (just because I can).

Naked Brett Favre Won't Make Money for Nick Denton

Peter Kafka in Media on October 7, 2010 at 10:27 am PT

Gawker Media’s Deadspin site says it will run naked photos of the Vikings quarterback, but Denton says it won’t be a profitable decision: “These things are always money-losers”

Yahoo Troops Skittish With No Word From Top on Exec Departures (So's Microsoft)

Kara Swisher in News on September 30, 2010 at 9:49 am PT

“We are wandering around and people are asking us questions and we don’t know what’s going on ourselves,” said one very nervous Yahoo ad salesperson this morning in New York for Advertising Week, the most important gathering of the year for online sales. “There’s a lot of uncertainty from an employee perspective.” You can say that again. Today, as news BoomTown broke about the departure of Yahoo’s U.S. head Hilary Schneider and two other key execs at the Internet giant spread, I have been on the receiving end of a spate of emails and calls and text messages from staffers at the Silicon Valley icon searching for information about what’s up at their own company.

Five Annoying Trends To Avoid During Advertising Week

Michael Lazerow, CEO, Buddy Media in News on September 27, 2010 at 5:00 am PT

Press your suit. Shine your loafers. Charge your Twitter machines. Advertising Week is here. The annual rite of passage for newly funded ad tech startups is a great opportunity to learn, network and get fired up for an exciting year ahead.

Nielsen Testing a New Web-Ad Metric

Suzanne Vranica, Reporter, The Wall Street Journal in News on September 23, 2010 at 12:51 pm PT

Nielsen Co. is working on a service that would offer advertisers and Web publishers a new stream of data to improve audience measurement for online advertising, a move that may bring more ad dollars to the sector.

You've Got Ads

Emily Steel, Reporter, The Wall Street Journal in News on September 12, 2010 at 11:06 pm PT

AOL Inc., struggling to turn around its fortunes, is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business, according to people familiar with the matter.

Some More Positive Murmurs for Web Ads

Peter Kafka in Media on September 25, 2009 at 5:01 am PT

More upbeat–but not too ecstatic–chatter about the state of the Internet advertising market this morning from Wall Street: Barclays Capital analyst Douglas Anmuth is raising his estimates for Google, citing “improving macro conditions [and] a stronger ad market.” Other online advertising bulls: Investors, who have been pushing up Google stock for months, and CEO Eric Schmidt, who has declared that the worst is over.

More Modest Results for Microsoft’s Marketing Blitz. Now It’s Yahoo’s Turn.

Peter Kafka in Media on September 22, 2009 at 3:29 am PT

Another month, another half-point: Microsoft’s search market share crept up again in August, according to the newest numbers from comScore. Since Steve Ballmer and company launched Bing at the end of May with a $100 million marketing push, they’ve moved from eight percent to 9.3 percent. So: If you’re Yahoo, and you’re about to kick off a Bing-sized marketing blitz of your own, do those numbers give you encouragement or pause?