advertising

How Many Users Does Tumblr Really Have?

Peter Kafka in Media on May 21 at 5:17 am PT

Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.

News Byte

Accel Leads $9.4 Million Round for Affiliate, App Marketing Tracker HasOffers

Peter Kafka in Mobile on May 20 at 9:00 pm PT

HasOffers, a four-year-old company that helps companies track their affiliate marketing programs, has raised its first outside funding, a $9.4 million round led by Accel Partners, along with angels including RealNetworks founder Rob Glaser. The company also offers a service that lets app developers track installs and other engagement metrics they can attribute to advertisers.

Yes, Yahoo Is Going to Run More Ads on Tumblr, Says Marissa Mayer

Peter Kafka in Media on May 20 at 7:24 am PT

You’re not surprised, right?

Tumblr Brand Will Remain — With Mostly “Hands-Off” Product Approach by Yahoo’s Mayer

Kara Swisher in Media on May 19 at 4:12 pm PT

Not so much with the leaning in.

How to Spend a Billion-Plus on User-Generated Content, Google Edition

Peter Kafka in Media on May 19 at 12:42 pm PT

Sure, Tumblr could be a GeoCities for Yahoo. What if it’s a YouTube? Here’s what the video site’s financials looked like when Google bought it.

Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected

Kara Swisher in Media on May 19 at 9:34 am PT

Done (just like we said).

Why Yahoo Doesn’t Think Tumblr Has a Porn Problem

Peter Kafka in Media on May 18 at 8:12 pm PT

Does Tumblr host a lot of pictures of naked people? Yep. But they’ve got an ad plan that deals with that.

Co-Founder Yat Siu on Animoca’s Big Menu of “Fast Food” Mobile Games

Eric Johnson in Mobile on May 17 at 10:19 am PT

With more than 350 games, Animoca is all about quantity, and its co-founder says being based away from Silicon Valley helps.

Pretty Pet Salon is one of the more popular games Animoca has published, and started a "Pretty Pet" franchise.

How to Sell a Yahoo-Tumblr Deal: Point to Facebook-Instagram

Peter Kafka in Media on May 17 at 7:10 am PT

Want an argument for dropping $1 billion on a company with almost no revenue? Here you go.

Voices

The Facebook IPO, One Year Later

Evelyn M. Rusli, Reporter, The Wall Street Journal in News on May 16 at 4:30 pm PT

Two weeks ago, new posters began appearing at the headquarters of Facebook Inc. The posters proclaimed: “Advertisers are users too*.” At the bottom of the page, in smaller font, was the phrase “*no srsly,” Internet shorthand for “no seriously.”