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4131 posts and columns on advertising
Why Yahoo Doesn’t Think Tumblr Has a Porn Problem
Does Tumblr host a lot of pictures of naked people? Yep. But they’ve got an ad plan that deals with that.
Co-Founder Yat Siu on Animoca’s Big Menu of “Fast Food” Mobile Games
With more than 350 games, Animoca is all about quantity, and its co-founder says being based away from Silicon Valley helps.
How to Sell a Yahoo-Tumblr Deal: Point to Facebook-Instagram
Want an argument for dropping $1 billion on a company with almost no revenue? Here you go.
Voices
The Facebook IPO, One Year Later
Two weeks ago, new posters began appearing at the headquarters of Facebook Inc. The posters proclaimed: “Advertisers are users too*.” At the bottom of the page, in smaller font, was the phrase “*no srsly,” Internet shorthand for “no seriously.”News Byte
Fueled by Facebook Exchange, Triggit Raises Another $6 Million, This Time Via Debt
Ad tech startup Triggit, which raised $7.4 million last fall after Facebook helped its business skyrocket, has raised another $6 million, this time via a debt deal with North Atlantic Capital. Triggit, which has now raised $20 million over the past few years, is concentrating on connecting clients with Facebook’s Exchange, and on working with international ad buyers in particular.News Byte
Morgan Stanley Thinks YouTube Will Be a $20 Billion Business
Google won’t provide any revenue information for YouTube, so Wall Street comes up with its own guesses. Here’s the newest from Morgan Stanley: The banks analysts think the video site will do $4 billion in gross revenue this year, and will generate $711 million in operating income. By 2020, Morgan Stanley thinks those numbers could hit $20 billion and $5 billion.Why Is the Sound-Effects Guy From “Police Academy” Talking About Robots and Web Ads?
Because Solve Media hired him for this video! It’s pretty good.
Voices
ESPN, Twitter Expand Collaboration
ESPN and Twitter Inc. are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.SoundCloud Starts Pushing Its Own Native Ads Out of a New York Outpost
Audio is good. Audio plus visual: Better.
Ben Lerer’s JackThreads Starts Selling Duds to Dudes Overseas, on Their Phones — And They’re Buying
iOS apps help a lot, said the Thrillist Media Group founder. So do Facebook app ads.