Growing numbers of technology experts are invading the annual advertising schmooze fest on the French Riviera this week, in a further sign of the transforming effect new technologies are having on the ad business.
When Yahoo Inc. Chief Executive Marissa Mayer announced that the Internet giant would spend $1.1 billion to acquire blogging site Tumblr, she promised not to “screw it up.” Maybe the young chief should have instead emphasized what the six-year-old fledging startup can do for Yahoo.
Two weeks ago, new posters began appearing at the headquarters of Facebook Inc. The posters proclaimed: “Advertisers are users too*.” At the bottom of the page, in smaller font, was the phrase “*no srsly,” Internet shorthand for “no seriously.”
ESPN and Twitter Inc. are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
Online video outlets are pulling out all the stops to draw more advertising dollars, investing heavily in star-laden new series and, last week, staging glitzy presentations for marketers. But advertisers still aren’t happy.