advertising

Voices

Tech Experts Flock to Ad Festival on Riviera

Ruth Bender and Suzanne Vranica, Reporters, The Wall Street Journal in Media on June 17 at 9:59 am PT

Growing numbers of technology experts are invading the annual advertising schmooze fest on the French Riviera this week, in a further sign of the transforming effect new technologies are having on the ad business.

Voices

Web Display Ads Often Not Visible

Suzanne Vranica, Reporter, The Wall Street Journal in Media on June 11 at 9:18 am PT

The old adage in advertising — that half the money is wasted but no one knows which half — turns out to be as true for the digital world as it ever was for traditional media.

Voices

Why Tumblr Won’t Move Yahoo’s Needle

Jessica E. Lessin, Reporter, The Wall Street Journal in News on May 24 at 1:24 pm PT

When Yahoo Inc. Chief Executive Marissa Mayer announced that the Internet giant would spend $1.1 billion to acquire blogging site Tumblr, she promised not to “screw it up.” Maybe the young chief should have instead emphasized what the six-year-old fledging startup can do for Yahoo.

Voices

The Facebook IPO, One Year Later

Evelyn M. Rusli, Reporter, The Wall Street Journal in News on May 16 at 4:30 pm PT

Two weeks ago, new posters began appearing at the headquarters of Facebook Inc. The posters proclaimed: “Advertisers are users too*.” At the bottom of the page, in smaller font, was the phrase “*no srsly,” Internet shorthand for “no seriously.”

Voices

ESPN, Twitter Expand Collaboration

Shira Ovide and Keach Hagey, Reporters, The Wall Street Journal in Media on May 13 at 3:24 pm PT

ESPN and Twitter Inc. are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.

Voices

Ad Firms Fault Web Outlets

Suzanne Vranica, Reporter, The Wall Street Journal in Media on May 10 at 6:00 am PT

Online video outlets are pulling out all the stops to draw more advertising dollars, investing heavily in star-laden new series and, last week, staging glitzy presentations for marketers. But advertisers still aren’t happy.

Voices

Online Ads Can Now Follow You Home

Spencer E. Ante, Reporter, The Wall Street Journal in News on April 30 at 8:00 am PT

Advertisers already know what people are up to on their personal computers. But understanding their online whereabouts on smartphones or tablets has remained elusive.