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		<title>Google Given Weeks to Resolve EU Antitrust Probe</title>
		<link>http://allthingsd.com/20120521/google-given-weeks-to-resolve-eu-antitrust-probe/</link>
		<comments>http://allthingsd.com/20120521/google-given-weeks-to-resolve-eu-antitrust-probe/#comments</comments>
		<pubDate>Mon, 21 May 2012 15:34:42 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[antitrust]]></category>
		<category><![CDATA[European Commission]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Joaquin Almunia]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=210565</guid>
		<description><![CDATA[The EC gives Google a chance to settle an antitrust investigation without facing formal charges.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/11/clouseau_380x285.png"><img src="http://allthingsd.com/files/2011/11/clouseau_380x285.png" alt="" title="clouseau_380x285" width="380" height="285" class="alignright size-full wp-image-140493" /></a>The European Commission said Monday that an investigation has determined that Google may have abused its dominance in the search market, and offered the company a chance to settle the allegations and avoid formal charges.</p>
<p>In <a href="http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/12/372&amp;format=HTML&amp;aged=0&amp;language=EN&amp;guiLanguage=en">a letter to Google chairman Eric Schmidt</a>, European competition commissioner Joaquín Almunia outlined four specific antitrust concerns identified during the EC investigation.</p>
<p>The first: Google may be unfairly exploiting its market position by giving preferential treatment to its own services in its search results. The second: The company may have copied material from rivals’ Web sites. The third and fourth relate to search advertising and allegations that Google requires sites &#8220;to obtain all or most of their requirements of search advertisements from Google, thus shutting out competing providers of search advertising intermediation services.&#8221;</p>
<p>These are just preliminary conclusions, but because Google has been pushing for a settlement, Almunia is offering the company a chance to resolve them before the EC pushes ahead with what would inevitably be a protracted and unpleasant probe.</p>
<p>&#8220;I offer Google the possibility to come up in a matter of weeks with remedies,&#8221; Almunia said. &#8220;If Google comes up with an outline of remedies which are capable of addressing our concerns, I will instruct my staff to initiate the discussions in order to finalize a remedies package.&#8221;</p>
<p>Reached for comment, a Google spokesperson said the company has &#8220;only just started to look through the commission’s arguments.&#8221;</p>
<p>&#8220;We disagree with the conclusions, but we&#8217;re happy to discuss any concerns they might have,&#8221; the spokesperson said. &#8220;Competition on the Web has increased dramatically in the last two years since the commission started looking at this, and the competitive pressures Google faces are tremendous. Innovation online has never been greater.&#8221;</p>
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		<title>GM Doesn't Like Old Media, Either</title>
		<link>http://allthingsd.com/20120518/gm-doesnt-like-old-media-either/</link>
		<comments>http://allthingsd.com/20120518/gm-doesnt-like-old-media-either/#comments</comments>
		<pubDate>Fri, 18 May 2012 19:41:44 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[PT Cruiser]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=210037</guid>
		<description><![CDATA[Earlier this week, the car maker said it was bailing out of Facebook. Today, it's the Super Bowl.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/pt-cruiser.jpeg"><img class="alignright size-medium wp-image-210047" title="pt cruiser" src="http://allthingsd.com/files/2012/05/pt-cruiser-380x237.jpg" alt="" width="380" height="237" /></a>Earlier this week, <a href="http://allthingsd.com/20120515/facebook-is-still-figuring-it-out-will-advertisers-and-investors-wait-around/">GM said it wouldn&#8217;t buy any more Facebook ads</a>. Today&#8217;s news: It&#8217;s not buying any Super Bowl ads, either.</p>
<p>As <a href="http://online.wsj.com/article/SB10001424052702303448404577412393023420920.html?mod=WSJ_hp_LEFTWhatsNewsCollection">The Wall Street Journal</a> points out, this isn&#8217;t the first time the carmaker has taken a pass on the game &#8212; it also bowed out in 2009.</p>
<p>But the news adds some context to the earlier Facebook news. GM is overhauling <em>all</em> of its ad spending plans, so if you&#8217;re a Facebook bull you might find the carmaker&#8217;s high-profile sub easier to stomach.</p>
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		<title>$$FB$$ Has Arrived: So Now What?</title>
		<link>http://allthingsd.com/20120518/fb-has-arrived-so-now-what/</link>
		<comments>http://allthingsd.com/20120518/fb-has-arrived-so-now-what/#comments</comments>
		<pubDate>Fri, 18 May 2012 12:01:38 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[Nasdaq]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=209605</guid>
		<description><![CDATA[Relationship Status: Public.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120518/fb-has-arrived-so-now-what/550986_10100268187686523_203245_41917452_354623061_n/" rel="attachment wp-att-209712"><img src="http://allthingsd.com/files/2012/05/550986_10100268187686523_203245_41917452_354623061_n-306x480.jpg" alt="" title="550986_10100268187686523_203245_41917452_354623061_n" width="306" height="480" class="alignright size-large wp-image-209712" /></a></p>
<p>It&#8217;s here.</p>
<p>Facebook, the 900-million-strong social network that knows more about us than even our closest friends, will become a publicly traded company within the next hour. </p>
<p>Private equity dealmakers will celebrate alongside cadres of newly minted millionaire engineers in Menlo Park, Calif., while retail investors the world around will clamor amongst themselves, tooth and claw, for the chance to share in a mere fraction of the riches.</p>
<p>And yet, after a year of watching tech IPOs &#8212; Zynga, Groupon, LinkedIn, Yelp &#8212; let&#8217;s all admit that it kind of borders on anticlimactic.</p>
<p>We know we&#8217;ll most likely see a nice pop in the share price after Mark Zuckerberg rings in the Nasdaq bell remotely from Facebook&#8217;s spanking-new HQ in Silicon Valley.</p>
<p>From there, like a floating jump ball up for grabs, the social networking giant&#8217;s closing stock price is anyone&#8217;s guess &#8212; and by the looks of my Twitter feed, <em>everyone&#8217;s</em> guess. There&#8217;s already a site dedicated to tracking what price Facebook&#8217;s stock will settle at when the markets close, a page <a href="http://facebookipodayclosingprice.com/">peppered with numbers</a> posited by the digital elite.</p>
<p>Today is about the money. And yet it is also more than just sitting and watching the ticker tape roll by. For the first time, Zuckerberg&#8217;s vision of making the world a more open place will finally apply to his own company.</p>
<p>We got our first taste of it when the company filed its S-1. It&#8217;s where we saw that more than half of Facebook&#8217;s 900 million monthly visitors are visiting the site via mobile devices, a channel in which the company has yet to figure out a coherent or viable monetization strategy.</p>
<p>We saw that Zuckerberg retains a tight grip on the company&#8217;s future &#8212; tighter than most CEOs, akin to the likes of Google&#8217;s co-founders &#8212; holding voting rights on 57.1 percent of Facebook&#8217;s mighty class-B shares. He is so tied to his company that he is cited as a risk factor in Facebook&#8217;s S-1, of course.</p>
<p>And now we&#8217;re witnessing the first defectors from Facebook&#8217;s nacent advertising strategy, as with <a href="http://allthingsd.com/20120515/facebook-is-still-figuring-it-out-will-advertisers-and-investors-wait-around/">General Motors pulling its $10 million dollars</a> in advertising on Facebook earlier this week, citing it as an ineffective use of the company&#8217;s massive marketing budget.</p>
<p>What we&#8217;ll soon see is Facebook&#8217;s less-pretty public profile, so to speak, with Zuckerberg holding court over earnings calls every quarter, taking heat from investors who expect returns. We&#8217;ll be given insight into how the company plans to monetize its different products, and how they actually fare.</p>
<p>Just as Facebook knows so very much about each of us, we, too, will begin to learn a lot more about Facebook.</p>
<p>And yet, through all of this, no matter what grim forecast Wall Street projects, no matter what executive decisions or company road maps the media decries, Zuckerberg&#8217;s message is clear &#8212; so much so that he made it the poster for the <a href="http://newsroom.fb.com/Photos-and-B-Roll/Poster-for-Hackathon-31-225.aspx">pre-IPO all-night hackathon</a>:</p>
<p>&#8220;Stay focused and keep hacking.&#8221;</p>
<p>Good luck with that.</p>
<p><a href="http://allthingsd.com/20120518/fb-has-arrived-so-now-what/555301_10101234694444338_10719934_62018073_1267139256_n/" rel="attachment wp-att-209684"><img src="http://allthingsd.com/files/2012/05/555301_10101234694444338_10719934_62018073_1267139256_n-600x480.jpg" alt="" title="555301_10101234694444338_10719934_62018073_1267139256_n" width="600" height="480" class="alignright size-large wp-image-209684" /></a></p>
<p>(Images: (top) Morin Uwole/<a href="https://www.facebook.com/photo.php?fbid=10100268187686523&#038;set=p.10100268187686523&#038;type=1&#038;theater">Facebook</a>; (bottom) Victor Luu/Facebook)</p>
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		<title>Exclusive: Yahoo Finally Set to Strike Alibaba Share Deal -- Half Now, Then Half of What's Left After Eventual IPO</title>
		<link>http://allthingsd.com/20120517/exclusive-yahoo-finally-set-to-strike-alibaba-share-deal-half-now-then-half-of-whats-left-after-eventual-ipo/</link>
		<comments>http://allthingsd.com/20120517/exclusive-yahoo-finally-set-to-strike-alibaba-share-deal-half-now-then-half-of-whats-left-after-eventual-ipo/#comments</comments>
		<pubDate>Fri, 18 May 2012 06:39:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[activist]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agreement]]></category>
		<category><![CDATA[Alibaba Group]]></category>
		<category><![CDATA[Alipay]]></category>
		<category><![CDATA[aquisition]]></category>
		<category><![CDATA[board]]></category>
		<category><![CDATA[buyback]]></category>
		<category><![CDATA[capital]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Chinese]]></category>
		<category><![CDATA[computer science]]></category>
		<category><![CDATA[contractual]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[Daniel Loeb]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[degree]]></category>
		<category><![CDATA[departure]]></category>
		<category><![CDATA[director]]></category>
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		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[featured post]]></category>
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		<category><![CDATA[gains]]></category>
		<category><![CDATA[holdings]]></category>
		<category><![CDATA[incentive]]></category>
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		<category><![CDATA[Jack Ma]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Japanese]]></category>
		<category><![CDATA[Joe Tsai]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[long term]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mike Callahan]]></category>
		<category><![CDATA[negotiation]]></category>
		<category><![CDATA[obligation]]></category>
		<category><![CDATA[ownership]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[public offering]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[Ross Levinsohn]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[Scott Thompson]]></category>
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		<category><![CDATA[shares]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[SoftBank]]></category>
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		<category><![CDATA[talks]]></category>
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		<category><![CDATA[Tim Morse]]></category>
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		<category><![CDATA[valuation]]></category>
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		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Japan]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=209700</guid>
		<description><![CDATA[Could the never-ending Yahoo-Alibaba deal finally be close to a handshake? Yes, indeedy.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120517/exclusive-yahoo-finally-set-to-strike-alibaba-share-deal-half-now-then-half-of-whats-left-after-eventual-ipo/yahooalibaba-feature/" rel="attachment wp-att-209808"><img src="http://allthingsd.com/files/2012/05/yahooalibaba-feature-380x285.jpg" alt="" title="yahooalibaba-feature" width="380" height="285" class="alignright size-medium wp-image-209808" /></a></p>
<p>Yahoo is in the final stages of selling a large chunk of its stake in the Alibaba Group back to the company &#8212; in a complex deal that is set to include a multibillion-dollar share buyback to investors of the Silicon Valley Internet giant and an eventual IPO of the Chinese company &#8212; according to multiple sources close to the situation.</p>
<p>The deal has yet to be officially approved by the boards of both companies, but sources said it is likely to be, and could be announced as early as Monday.</p>
<p>This all could change, of course, since negotiations between Alibaba and Yahoo have taken place in a variety of ways in recent years, without success and with much acrimony. <a href="http://allthingsd.com/20120214/exclusive-yahoo-asia-deal-talks-off/">Talks over a tax-free deal</a> &#8212; also involving Yahoo&#8217;s Japanese partner, SoftBank &#8212; collapsed in February, for example.</p>
<p>But the 324th time is apparently the charm &#8212; so here are the details of what looks to be a nearly complete agreement that I have ferreted out thus far from lots of relieved sources familiar with the situation:</p>
<p>Yahoo will sell half of its roughly 40 percent stake in Alibaba, in a taxable deal. The transaction is likely to value that portion of Yahoo&#8217;s holdings at about $7 billion &#8212; or 20 percent of Alibaba&#8217;s $35 billion enterprise valuation. Alibaba is in the midst of raising capital to fund the sale.</p>
<p>After taxes of upward of 35 percent are paid on the long-term gains &#8212; remember that Yahoo bought the now-lucrative Alibaba stake for a fraction of that, many years ago &#8212; the company will likely use the funds to buy back its own shares. That stock has been caught in the mid-teens doldrums for quite a while.</p>
<p>A shareholder dividend is also being considered. It&#8217;s not clear if some of the cash will be held back for acquisitions by Yahoo, sources added, but it is unlikely.</p>
<p>As part of the deal, sources said, incentives have been put in place for Alibaba to move forward with a public offering, which sources stressed is without the contractual obligation or a time frame. Alibaba execs have already been publicly indicating such a direction recently, but this will put them more firmly on that path.</p>
<p>In return, Yahoo has agreed to sell the remaining quarter of its current holdings when that IPO does occur. It would then have an only 10 percent stake of Alibaba, which it could sell at any time after the IPO.</p>
<p>If finally struck, the transaction will finally bring to an end one of the more protracted and disputed relationships in the Internet world.</p>
<p>Once close, the pair have been wrangling over the large Yahoo ownership, which Alibaba CEO Jack Ma has been trying to dislodge in a variety of nice and not-so-nice ways. It has resulted in a number of very public disagreements.</p>
<p>That included a <a href="http://allthingsd.com/20110601/alibaba-group-ceo-jack-ma-live-at-d9/">nasty back-and-forth over its Alipay unit</a> with now-fired CEO Carol Bartz, <a href="http://allthingsd.com/20110930/jack-ma-at-stanford-we-are-very-interested-in-buying-yahoo/">threats of takeover of Yahoo</a> with private equity firms and, more recently, making friendly with its just-ousted CEO, Scott Thompson.</p>
<p>Those talks with him in recent weeks, which included a visit to China by Thompson, led to the new deal, which was negotiated primarily between Yahoo&#8217;s CFO Tim Morse and legal head Mike Callahan and Ma and Alibaba&#8217;s Joe Tsai.</p>
<p>The talks continued even as Thompson was suddenly engulfed in a controversy over a fake computer science degree on his resume that quickly led to <a href="http://allthingsd.com/20120513/yahoo-officially-confirms-atd-report-on-ceo-changes-and-proxy-settlement/">his departure from Yahoo</a> on Sunday.</p>
<p>Ironically, the error was first discovered by activist shareholder Daniel Loeb, who will now vote on the deal as a newly named director of Yahoo, after successfully helping to oust Thompson.</p>
<p>He owns almost 6 percent of Yahoo, and is expected to approve the transaction.</p>
<p>But the final decision to approve the deal will be in the hands of a very new board of Yahoo, which has been drastically reshaped in recent weeks. It is meeting tomorrow and perhaps over the weekend to vote on it.</p>
<p>While the deal with Alibaba looks to be nearing an end, Yahoo&#8217;s talks to sell its 33 percent stake in Yahoo Japan is not part of this agreement. That&#8217;s due to what Thompson had called a &#8220;valuation gap,&#8221; which sources said is still an outstanding issue.</p>
<p>New interim CEO Ross Levinsohn has not been involved in the Alibaba deal in any significant way. But he certainly will benefit from its halo effect, if approved, especially given that it will likely boost Yahoo shares.</p>
<p>Next up for Levinsohn, who has just <a href="http://allthingsd.com/20120517/levinsohns-management-musical-chairs-at-yahoo-internal-memo/">rejiggered Yahoo management</a> again, other sources said, is an effort to settle the <a href="http://allthingsd.com/20120516/even-as-settlement-hopes-appear-facebook-blames-shoddy-checking-in-answer-to-yahoo-patent-fraud-claim/">patent-infringement lawsuit</a> with Facebook, and also to renegotiate its search deal with Microsoft.</p>
<p>And, oh yes, fix Yahoo&#8217;s rocky core-advertising business, which is still in distress and needs a major overhaul to push it back to growth.</p>
<p>But that, as they say, is yet another episode of Yahoo&#8217;s ongoing reality show.</p>
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		<title>Can Tumblr Turn a Profit?</title>
		<link>http://allthingsd.com/20120517/can-tumblr-turn-a-profit/</link>
		<comments>http://allthingsd.com/20120517/can-tumblr-turn-a-profit/#comments</comments>
		<pubDate>Thu, 17 May 2012 14:00:52 +0000</pubDate>
		<dc:creator>Angus Loten</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
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		<category><![CDATA[Angus Loten]]></category>
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		<category><![CDATA[The Wall Street Journal]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=209332</guid>
		<description><![CDATA[David Karp has focused on expanding Tumblr Inc.'s network of free bloggers for the past five years. Now, both he and his company are heading into a risky new phase: Making the site profitable.]]></description>
			<content:encoded><![CDATA[<p>David Karp has focused on expanding Tumblr Inc.&#8217;s network of free bloggers for the past five years. Today, 55 million of them are posting text, photos and videos on the site. Even Beyoncé and Jay-Z turned to Tumblr&#8217;s blogging platform earlier this year to release the first photos of their newborn to the public.</p>
<p>But now, both Mr. Karp, a 25-year-old New Yorker, and his company are heading into a risky new phase: Making the site profitable. For the first time, he is making plans to sell advertising and sponsorships to Tumblr&#8217;s network of bloggers and their followers.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702303505504577406432743682976.html">Read the rest of this post on the original site »</a></p>
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		<title>Dish's Ads to End All Ads</title>
		<link>http://allthingsd.com/20120516/dishs-ads-to-end-all-ads/</link>
		<comments>http://allthingsd.com/20120516/dishs-ads-to-end-all-ads/#comments</comments>
		<pubDate>Thu, 17 May 2012 00:32:03 +0000</pubDate>
		<dc:creator>Shalini Ramachandran</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[Voices]]></category>
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		<category><![CDATA[Shalini Ramachandran]]></category>
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		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=209197</guid>
		<description><![CDATA[Dish Network Corp. plans to promote its new ad-skipping feature with, ironically enough, a television ad -- that is, if broadcast TV networks agree to run the spot.]]></description>
			<content:encoded><![CDATA[<p>Dish Network Corp. plans to promote its new ad-skipping feature with, ironically enough, a television ad &#8212; that is, if broadcast TV networks agree to run the spot.</p>
<p>Amid mounting anger about the capability, at least two are resisting. Fox and NBC both said Wednesday they won&#8217;t accept ads promoting the satellite-TV operator&#8217;s new digital video recorder that contains the ad-skipping capability.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702303448404577408381277523256.html">Read the rest of this post on the original site »</a></p>
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		<title>iSwifter's New App Brings All Flash-Based Facebook Games to the iPad</title>
		<link>http://allthingsd.com/20120516/iswifters-new-app-brings-all-flash-based-facebook-games-to-the-ipad/</link>
		<comments>http://allthingsd.com/20120516/iswifters-new-app-brings-all-flash-based-facebook-games-to-the-ipad/#comments</comments>
		<pubDate>Wed, 16 May 2012 16:55:01 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Adobe]]></category>
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		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Rohan Relan]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=208702</guid>
		<description><![CDATA[While Facebook is slowly working out the kinks to bring more games to mobile, there's a small company in Menlo Park, Calif., that has beat them to it.]]></description>
			<content:encoded><![CDATA[<p>Most games on Facebook are built using Adobe Flash, and therefore don&#8217;t work on the iPad.</p>
<p><img class="alignright size-medium wp-image-208708" title="iSwifter_theWorx_APPHUB II" src="http://allthingsd.com/files/2012/05/iSwifter_theWorx_APPHUB-II-380x285.jpg" alt="" width="380" height="285" />While Facebook is slowly working out the kinks to bring more games to mobile, there&#8217;s a small company in Menlo Park, Calif., that has beat them to it.</p>
<p>ISwifter is announcing a new iPad app today called theWorx for Facebook, which gives users the full Facebook experience &#8212; social games and all.</p>
<p>That means users can check their crops, maintain their cities and feed their fish without having to boot up their computer.</p>
<p>A small company of 20 employees, iSwifter is almost entirely bootstrapped, having generated $10 million in revenue last year.</p>
<p>As my colleague <a href="http://allthingsd.com/20110502/startup-iswifter-brings-flash-games-and-more-to-the-ipad/">Ina Fried wrote</a>, the previous iPad app allowed users to access any Flash-based content on the Web by running a browsing session on its servers and streaming the results to the iPad. What iSwifter quickly realized was that &#8220;one of the major use cases is Facebook games,&#8221; said the company&#8217;s co-founder Rohan Relan.</p>
<p>TheWorx will work similarly to the old app, except that it is tailored specifically for Facebook. ISwifter will host the content on its servers and then stream the games to the user on the iPad, with little latency. By taking this approach, users will have access to all games on Facebook without developers having to lift a finger.</p>
<p>Additionally, all of the original ways to monetize the applications will be in place, including advertising and Facebook Credits. TheWorx will be free for a short trial period, and then users will pay for additional access. The app will come out later this month or in early June. At that time, Relan said, the company will figure out how much it will charge. The iSwifter app currently costs $5.</p>
<p>&#8220;Our plan is if we do everything that the Facebook app does, then we can charge for that functionality,&#8221; Relan said.</p>
<p>The biggest threat to iSwifter is if Facebook starts bringing more content to mobile. &#8220;That would be pretty devastating to us,&#8221; Relan admits. However, he said there&#8217;s not an easy way for all developers to bring their content to mobile. Currently, some of the largest game developers, like Zynga, have created content specifically for Facebook&#8217;s app, but it has been a slow process.</p>
<p>&#8220;Some of the big apps have made native versions, but it will take time for the Long Tail to migrate over,&#8221; he said.</p>
<p><strong>Here&#8217;s how the app works:</strong></p>
<p>&nbsp;</p>
<p><object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/sQwANwFKvmA?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/sQwANwFKvmA?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
]]></content:encoded>
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		<title>Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?</title>
		<link>http://allthingsd.com/20120515/facebook-is-still-figuring-it-out-will-advertisers-and-investors-wait-around/</link>
		<comments>http://allthingsd.com/20120515/facebook-is-still-figuring-it-out-will-advertisers-and-investors-wait-around/#comments</comments>
		<pubDate>Wed, 16 May 2012 02:42:27 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=208734</guid>
		<description><![CDATA["Advertisers are learning and experimenting" with Facebook's ad business, says Facebook itself. GM's move shows the downside of making it up as you go.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/02/hatch.png"><img class="alignright size-medium wp-image-170787" title="hatch" src="http://allthingsd.com/files/2012/02/hatch-380x210.png" alt="" width="380" height="210" /></a>There are a bunch of ways to explain away <a href="http://www.techmeme.com/120515/p46#a120515p46">GM&#8217;s decision to stop spending ad dollars on Facebook</a>. We&#8217;ll get to those.</p>
<p>But there&#8217;s one thing that even the most ardent Facebook fan can&#8217;t argue with: Facebook advertising is very much a work in progress.</p>
<p>Don&#8217;t take my word for it. Listen to Facebook itself: &#8220;We believe that most advertisers are still learning and experimenting with the best ways to leverage Facebook to create more social and valuable ads,&#8221; the company says in its <a href="http://www.sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm">IPO filing</a>.</p>
<p>If you&#8217;re a Facebook bull, those words sound reassuring. <em><a href="http://allthingsd.com/20120202/facebooks-ad-business-is-a-3-billion-mystery/">Facebook sold $3 billion worth of ads last year</a>, and it&#8217;s just getting started. Imagine what happens when things really kick in</em>.</p>
<p>But if you&#8217;re a skeptic, and there are lots of them, that uncertainity is a real problem. When Google went public in 2004, it had already built AdWords, the search ad engine that still generates the majority of its revenue today. Facebook doesn&#8217;t have an AdWords, so it doesn&#8217;t have a tried-and-true plan it can present to advertisers: <em>Put dollars in here, see results over there</em>.</p>
<p>Instead, Facebook marketers try different things over time. A few years back, they were all building Facebook apps. Then they started concentrating on amassing fans/followers. Now, digital marketing people tell me with confidence that all of that thinking is outmoded, and that the real Facebook pros are the ones who create &#8220;engaging content&#8221; on the site, then buy ads to &#8220;amplify&#8221; that message.</p>
<p>Facebook&#8217;s challenge gets even tougher because instead of search ads, whose success and failure are easy for advertisers to evaluate &#8212; <em>Did someone click on my search ad? If they did, did they buy something or fill out a form once they got to my site?</em> &#8212; Facebook aspires to the big branding dollars that advertisers spend on TV. And those are much harder to score. So convincing GM or anyone else to move big money from traditional ads, which marketers are at least comfortable with, to the wild world of social, requires a lot of work.</p>
<p>The good news for Facebook is that it&#8217;s so big that it might succeed even if it never cracks the social ad code. Any Web site with 900 million users and counting, who spend a ton of time there, is going to pull in a lot of ad dollars through sheer force of gravity. If Facebook can keep its users happy, it may get away with muddling through on the ad part.</p>
<p>But being a big, lumbering giant that attracts ad dollars without knowing what it&#8217;s doing isn&#8217;t the message Facebook wants to sell to advertisers. Or to investors.</p>
<p>OK, on to the &#8220;this isn&#8217;t that big of a deal&#8221; arguments. I&#8217;ve heard a bunch, all of which come from (different) people who don&#8217;t want to be quoted.</p>
<ul>
<li>Obviously there&#8217;s a backstory here. If GM didn&#8217;t want to keep advertising on Facebook, it didn&#8217;t have to announce that three days before an IPO.</li>
<li><a href="http://www.bigfuel.com/">Big Fuel</a>, GM&#8217;s social media ad agency, didn&#8217;t do a good job. That&#8217;s why <a href="http://www.adweek.com/news/advertising-branding/big-fuel-cut-gms-social-aor-137213">GM fired them in December</a>. For the record, here&#8217;s a quote from a Big Fuel rep: &#8220;GM never seemed persuaded of the value of social media in general and Facebook likes in particular. In a sales-driven culture, it is very hard to wrap your head around putting money in places where you don&#8217;t see immediate results in an uptick in sales.&#8221;</li>
<li>Starcom, GM&#8217;s media buying agency, didn&#8217;t do a good job. That&#8217;s why <a href="http://adage.com/article/agency-news/gm-parks-3-billion-media-account-aegis-carat/231699/">GM fired them in January</a>.</li>
<li>How the heck did GM spend $3 on Facebook &#8220;content management&#8221; for every $1 it spent on Facebook ads, as the <a href="http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html?mod=e2fb">WSJ reports</a>? That&#8217;s a sure sign that <em>someone</em> was doing something wrong.</li>
<li>Ford <a href="https://twitter.com/#!/ford/status/202523756571279360">loves</a> Facebook.</li>
<li>GM is pulling $10 million out of Facebook. Facebook did more than $3 billion in ads last year.</li>
</ul>
<p>Again, all of those may be valid points.* But if Facebook really wants to allay outsiders&#8217; fears, it needs to be able to prove conclusively that its ads work, in a scalable way, for a wide variety of advertisers. It can&#8217;t do that yet.</p>
<p>*I&#8217;m totally amazed by the $3-to-$1 ratio, and am wondering if it&#8217;s not to late to pivot myself into a &#8220;Facebook content creation consultant.&#8221; Those numbers also remind me very much of the late 90s, when companies like Organic went public based on the fact that they knew how to build Web sites and their clients didn&#8217;t, and they could charge accordingly. That didn&#8217;t last long.</p>
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		<title>GM to Stop Advertising on Facebook</title>
		<link>http://allthingsd.com/20120515/gm-to-stop-advertising-on-facebook/</link>
		<comments>http://allthingsd.com/20120515/gm-to-stop-advertising-on-facebook/#comments</comments>
		<pubDate>Tue, 15 May 2012 19:44:39 +0000</pubDate>
		<dc:creator>Sharon Terlep, Suzanne Vranica and Shayndi Raice</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Sharon Terlep]]></category>
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		<category><![CDATA[social networking]]></category>
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		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208547</guid>
		<description><![CDATA[General Motors Co. plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said -- a move that comes as more companies question the effectiveness of advertising on the social networking site.]]></description>
			<content:encoded><![CDATA[<p>General Motors Co. plans to stop advertising on Facebook after the company&#8217;s marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said &#8212; a move that comes as more companies question the effectiveness of advertising on the social networking site.</p>
<p>The largest U.S. auto maker will continue to expand its use of marketing through Facebook&#8217;s pages, in which companies can display content at no cost, these people said.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html">Read the rest of this post on the original site »</a></p>
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		<title>Google Says Forced "Sharing" Is a Bug, Not a Feature</title>
		<link>http://allthingsd.com/20120515/google-says-forced-sharing-is-a-bug-not-a-feature/</link>
		<comments>http://allthingsd.com/20120515/google-says-forced-sharing-is-a-bug-not-a-feature/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:38:50 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=208486</guid>
		<description><![CDATA[No, you don't have to spam that AdWeek story to your pals before you read it. But somebody's gotta pay something for this stuff, someday.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/all-is-well.jpeg"><img class="alignright size-medium wp-image-208487" title="all is well" src="http://allthingsd.com/files/2012/05/all-is-well-380x204.jpg" alt="" width="380" height="204" /></a>Google is offering publishers a new tool that lets them force users to &#8220;share&#8221; a story before they read it themselves.</p>
<p>That can&#8217;t be right, can it?</p>
<p>Not exactly. That scenario is what <a href="http://notes.scottkidder.com/post/23103411927/adweek-requires-you-to-share-certain-stories-in">Gawker&#8217;s Scott Kidder</a> encountered when he read a story on <a href="http://www.adweek.com/">Adweek&#8217;s</a> site today, but that&#8217;s not what&#8217;s <em>supposed</em> to happen.</p>
<p>Instead, Kidder should have had a choice of filling out a one- or two-question survey <em>or</em> sharing the story on Twitter, Facebook or Google+.</p>
<p>Bug, not a feature, says a Google spokesrep, via email:</p>
<blockquote class="memo"><p>Generally, Google Consumer Surveys are designed to show a market research question along with an alternate, publisher defined action, such as signing in or sharing a piece of content. Along with the surveys, we also offer a number of controls to prevent abuse of the system. Unfortunately, in rare cases, as a result of these controls, a prompt runs without a survey question included. This is not the intended behavior and we are currently working on a fix.</p></blockquote>
<p>[UPDATE: This is now fixed, a Google rep says.]</p>
<p>Okay, fair enough. As far as the survey that AdWeek users are supposed to see, which acts as an ersatz pay wall by generating a small fee for AdWeek and Google every time someone fills it out: Annoying and a little clumsy, but not terrible.</p>
<p>I&#8217;ve <a href="http://www.adweek.com/news/advertising-branding/google-unveils-new-revenue-option-web-publishers-139261">read about the tool</a>, and I&#8217;ve used it several times, but each time I encounter it I think something&#8217;s broken on the site. Then I remember what&#8217;s happening, make a couple of clicks without giving it a lick of thought &#8212; today&#8217;s survey was about professional medical supplies, I think, but I really have no idea &#8212; and move on.</p>
<p>Hard to see how this is useful for the survey sponsor, but I&#8217;ve always found online sponsor polls to be baffling. So perhaps it&#8217;s a less-bad option.</p>
<p>In any case, it&#8217;s a couple of clicks, so I&#8217;d prefer that to having Adweek crap up their site with slideshows, or forcing me to make lots of clicks to read a one-page story, which happens all over the Web these days. I also prefer it to Facebook&#8217;s &#8220;frictionless sharing&#8221; via &#8220;social readers,&#8221; which end up automatically belching up my friends&#8217; reading habits into my feed, whether or not either of us wanted that to happen.</p>
<p>And in the big picture, unless the site you like is using the &#8220;borrow money from investors, pay back by <a href="http://allthingsd.com/20120423/that-1b-for-instagram-that-would-be-23m-shares-of-facebook-and-300m-in-cash-plus-a-200m-termination-fee/">selling to Facebook</a>&#8221; plan, you&#8217;re always going to end up paying something to use it.</p>
<p>Either you pull out your credit card, or you lend them your eyeballs so they can rent them out to advertisers. And if you don&#8217;t like those options, you&#8217;re going to end up with a much emptier Web.</p>
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		<title>Leave the Gun. Take the Cannoli: It's Ring-Kissing Time for Ross at Yahoo's All-Hands Meeting.</title>
		<link>http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/</link>
		<comments>http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/#comments</comments>
		<pubDate>Tue, 15 May 2012 02:12:22 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=208122</guid>
		<description><![CDATA[I'm gonna make you an interim CEO offer you can't refuse.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/alpacinokissthering8x10-1/" rel="attachment wp-att-208148"><img src="http://allthingsd.com/files/2012/05/AlPacinoKissTheRing8x10-1-380x246.jpg" alt="" title="AlPacinoKissTheRing8x10-1" width="380" height="246" class="alignright size-medium wp-image-208148" /></a></p>
<p>At today&#8217;s all-hands meeting for Yahoo employees &#8212; in the wake of the dramatic ouster of its former CEO Scott Thompson &#8212; what pop culture icon did new interim CEO Ross Levinson use to loosen up the crowd?</p>
<p>Why, a little Al Pacino from the movie classic &#8220;The Godfather,&#8221; of course &#8212; the go-to guy solution menu for all troubles in the world. </p>
<p>Comparing the battered Silicon Valley Internet giant to Don Corleone after a gun ambush, Levinsohn said to the crowd gathered at URL&#8217;s Cafe on the Sunnyvale, Calif., HQ campus: &#8220;This weekend was like that scene from &#8216;The Godfather&#8217; &#8212; &#8216;They hit &rsquo;im with five shots, and he&#8217;s still alive!&#8217;&#8221;</p>
<p>And also, trying to make Yahoos feel as if there were forward momentum: &#8220;There are things being negotiated now that are gonna solve all your problems and answer all your questions.&#8221;</p>
<p>Well, let&#8217;s hope so, and that it does not end for Yahoo &#8212; and Levinsohn &#8212; like it did for Luca Brasi (who sleeps with the fishes, in case you didn&#8217;t know).</p>
<p>So far, in his first impress-the-employees outing, the reviews for Levinsohn were largely positive on its internal message boards and from numerous sources I talked to.</p>
<p>What they liked: Acknowledgement of the tough past week, but not dwelling on the past, either; a theme of revival and spirit; no PowerPoint slides; and zero direct mention of Thompson.</p>
<p>What they <em>really</em> liked: The whole pile of compliments that Levinsohn doled out to the troops.</p>
<p>No tough-love dude he &#8212; unlike Thompson and his predecessor Carol Bartz, who liked to verbally smack around the troops a little more in a mobster kind of way.</p>
<p>Instead, said one person in attendance, &#8220;he was appealing to Yahoo pride, which is pretty much in the doldrums.&#8221;</p>
<p>Still, one questioner worried about the future and whether the company was going to still be stuck in a leadership vacuum, especially since Levinsohn was not named as the permanent CEO.</p>
<p>Fred Amoroso &#8212; who was just named Yahoo&#8217;s new chairman and was the only person who appeared with Levinsohn on the stage &#8212; tried to assuage that concern by saying he wanted Levinsohn to eventually become the head of the family for good.</p>
<p>While there will likely be a search for other CEO candidates, it is as close to a ring-kiss as Levinsohn is going to get for now.</p>
<p>That is, unless he does not produce some quick results on a variety of Yahoo&#8217;s thorniest issues, such as an Asian asset sale and a settlement of the patent lawsuit fight with social networking giant Facebook.</p>
<p>But the over/under on him and Amoroso together was good.</p>
<p>One person said it was important when Amoroso talked about coding and technology and products, which is not advertising- and media-focused Levinsohn&#8217;s expertise.</p>
<p>&#8220;It was nice to see a board member who cared about products and innovation,&#8221; said one person. &#8220;Or at least said he did.&#8221;</p>
<p>We&#8217;ll see how this pair works out together, but always remember this, Yahoos:</p>
<p>Just when you thought you were out, they pull you back in.</p>
<p>Until we know how the movie ends, here is a scary video of me talking about the last week&#8217;s events at Yahoo on a local ABC television news station &#8212; I look a fright since I&#8217;m <em>so</em> tired from covering it all:</p>
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<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
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</p>
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		<title>A Ray of Light for the New York Times</title>
		<link>http://allthingsd.com/20120514/a-ray-of-light-for-the-new-york-times/</link>
		<comments>http://allthingsd.com/20120514/a-ray-of-light-for-the-new-york-times/#comments</comments>
		<pubDate>Mon, 14 May 2012 18:38:09 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[digital subscriber]]></category>
		<category><![CDATA[Kannan Venkateshwar]]></category>
		<category><![CDATA[music]]></category>
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		<category><![CDATA[pay wall]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=207787</guid>
		<description><![CDATA[In 2014.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s easy to write dour predictions about the state of the newspaper industry. So here&#8217;s a relatively sunny one: One day, not that far away, the New York Times&#8217; growing subscriber base will make up for its <a href="http://allthingsd.com/20120419/new-york-times-sees-digital-ads-droop/">shrinking ad business</a>.</p>
<p>That will happen in the middle of 2014, says Barclays analyst Kannan Venkateshwar, when circulation growth at the paper will start offsetting the decline in the Times&#8217; ad sales. Here&#8217;s what that looks like in chart form:</p>
<p><a href="http://allthingsd.com/files/2012/05/NYT-BARCLAYS.png"><img class="alignnone size-full wp-image-207792" title="NYT BARCLAYS" src="http://allthingsd.com/files/2012/05/NYT-BARCLAYS.png" alt="" width="640" height="335" /></a></p>
<p>True, one reason that circ growth will lap ad losses is that the losses will be slowing after much steeper declines. Still, the best-case scenario for most old-line media businesses is that digital sales increase faster than physical sales drop, and that&#8217;s essentially what Venkateshwar says is happening here. A year after the Times introduced its pay wall, it now has 450,000 digital subscribers &#8212; a number that impresses lots of industry skeptics.</p>
<p>Earlier this spring, when the <a href="http://allthingsd.com/20120320/new-york-times-makes-its-pay-wall-harder-to-jump/">Times said it was making it harder to read the paper online without paying for it</a>, by dropping its free article limit from 20 per month to 10 per month, I wondered if the Times had made the move out of necessity &#8212; because it needed to boost its digital sales &#8212; or optimism &#8212; because it was confident it could boost its sales with a taller pay wall.</p>
<p>But after some thought, and bouncing the idea off a few industry folks, I&#8217;ve come to the conclusion that it&#8217;s both. The Times would sure like to accelerate Venkateshwar&#8217;s timeline, and that&#8217;s probably not going to happen by fixing its ad problem. Meanwhile, the paper seems relatively confident that raising the pay wall equals marketing the pay wall. And the nice thing about the system the paper has built is that if it doesn&#8217;t work, it can fiddle with the controls some more.</p>
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		<title>Ross Levinsohn's Yahoo Plan: Back to the Future</title>
		<link>http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/</link>
		<comments>http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/#comments</comments>
		<pubDate>Sun, 13 May 2012 23:08:16 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=207377</guid>
		<description><![CDATA[Want to figure out what Yahoo's new boss wants to do with the company? Look back at what he did last year.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/Levinsohn.jpeg"><img class="alignright size-medium wp-image-207307" title="Levinsohn" src="http://allthingsd.com/files/2012/05/Levinsohn-285x285.jpg" alt="" width="285" height="285" /></a>Ross Levinsohn wants to be known as more than a deal guy. Now <a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/">he gets his chance</a>.</p>
<p>Assuming Yahoo gives its interim CEO real power &#8212; either by making him its actual CEO, or at least letting him behave as if he has the job &#8212; then he&#8217;ll finally have full control of a giant media company. That&#8217;s something he&#8217;s been working toward for a long time, despite his rep as a guy who enjoys buying companies more than running them.</p>
<p>Just like his predecessors, Levinsohn will have to untie Yahoo&#8217;s knotty Asian problem. He&#8217;ll also have to spend time <a href="http://allthingsd.com/20120513/will-thompsons-ouster-mean-a-yahoofacebook-patent-settlement/">repairing relationships with Facebook</a> and figuring out what to do with a Microsoft search deal that hasn&#8217;t been a huge success.</p>
<p>But if Levinsohn gets to run Yahoo the way he wants to run Yahoo, he&#8217;ll focus on getting the most out of its media business, because that&#8217;s his strength.</p>
<p>Bear in mind that this is <em>still</em> a huge business &#8212; the portal attracts some 700 million visitors a month, which helped it generate nearly $1 billion in ad sales last quarter. But that business is listing and under attack from Google, Facebook, and a swarm of nimble start-ups pulling eyeballs and dollars away.</p>
<p>If you want to get a sense of what Levinsohn may try to do next, it&#8217;s good to review what he did last year, when he had control of the company&#8217;s U.S. operations &#8212; and what he tried to do but couldn&#8217;t get done.</p>
<ul>
<li>Ads: Yahoo used to have one of the Web&#8217;s best sales operations, but those days are long gone. Levisonsohn spent much of 2011 trying to fix that. Part of that involved restaffing his team, and part of it was a strategy that was supposed to <a href="http://allthingsd.com/20111110/yahoo-gives-retargeters-the-boot-ad-networks-next/">cut out some of the ad tech middlemen</a> and allow the company to increase its yield on the ads it sold. Those moves, which included <a href="http://allthingsd.com/20110914/all-for-one-yahoo-aol-microsoft-band-together-for-ad-plan/">a would-be alliance between Yahoo, AOL and Microsoft</a>, all went into a holding pattern when <a href="http://allthingsd.com/20120104/confirmed-yahoo-names-paypal-head-scott-thompson-as-new-head/">Scott Thompson took over in January</a>. Levinsohn will try restarting that again now.</li>
<li>M&amp;A: Levinsohn has a reputation as a dealmaker because he&#8217;s made some pretty big deals. Most notably, he brought Myspace to News Corp. in 2005, then helped the company secure a $900 million ad deal with Google (News Corp. also owns this Web site). Last year, he tried to land another big fish, <a href="http://allthingsd.com/20110722/dont-hold-your-breath-on-that-apple-hulu-deal/">when he pushed to pursue Hulu</a>. But Levinsohn couldn&#8217;t get buy-in from then-CEO Carol Bartz, and Hulu&#8217;s owners decided not to sell after all. I think Levinsohn would still be interested in the site under certain conditions, but he&#8217;d need more cash than he has on hand to do it. Selling off his Asian assets might make that possible. If he can&#8217;t land Hulu, I don&#8217;t see him chasing after Instagram-like companies with big price tags and no near-term revenue plans. I do see him making some plays on cheaper start-ups, as well as some technology plays, to shore up/replace the company&#8217;s very old infrastructure/platforms.</li>
</ul>
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		<title>Meet the Man I Call "The Hair": The Video Stylings of Yahoo's Newest CEO Ross Levinsohn</title>
		<link>http://allthingsd.com/20120513/meet-the-man-i-call-the-hair-the-video-stylings-of-yahoos-newest-ceo-ross-levinsohn/</link>
		<comments>http://allthingsd.com/20120513/meet-the-man-i-call-the-hair-the-video-stylings-of-yahoos-newest-ceo-ross-levinsohn/#comments</comments>
		<pubDate>Sun, 13 May 2012 19:03:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=207366</guid>
		<description><![CDATA[Here he is in living color!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120513/meet-the-man-i-call-the-hair-the-video-stylings-of-yahoos-newest-ceo-ross-levinsohn/photo-23/" rel="attachment wp-att-207380"><img src="http://allthingsd.com/files/2012/05/photo-480x480.jpg" alt="" title="photo" width="480" height="480" class="alignright size-large wp-image-207380" /></a></p>
<p>Over the many years I have covered Yahoo&#8217;s expected new interim CEO Ross Levinsohn, I have done several video interviews with him.</p>
<p>And, for my own amusement, I also have nicknamed him &#8220;The Hair,&#8221; due to his very impressive mane.</p>
<p>We&#8217;ll see how impressive the longtime digital media exec will be now that Levinsohn has become the latest  head of the Silicon Valley Internet giant.</p>
<p>His job is only interim for now, but in selecting him, the Yahoo board is opting for a more media-centric approach.</p>
<p>Among his claims to fame: He was president of News Corp.&#8217;s Fox Interactive Media, where he bought the then-soaring Myspace social networking site. Levinsohn managed to get Google to fork over more than double its price in advertising guarantees and luckily left the company before it went off the rails.</p>
<p>He was also an exec at AltaVista, an early search pioneer, and was head of content and development at CBS Sportsline. Levinsohn also dabbled in investing at Fuse Capital, with current News Corp. digital head Jon Miller focused on digital media and communications companies.  </p>
<p>When he was at Fuse, ironically, Levinsohn and Miller were also raised as possible board members by Carl Icahn, who has conducting a different proxy fight against Yahoo.</p>
<p>In the latest fighting, at least, Levinsohn appears the victor.</p>
<p>To assess him, here are two videos I did with him &#8212; <a href="http://allthingsd.com/20071227/ross-levinsohn-speaks/">one in 2007 when he was at Fuse</a> and <a href="http://allthingsd.com/20110609/yahoos-americas-ad-and-media-head-ross-levinsohn-talks-up-well-yahoo-video/">one from last year</a> at our <strong>D: All Things Digital</strong> conference (I ask about his hair-care product at the very end). </p>
<p>I also added a recent mockumentary video that Levinsohn for Yahoo&#8217;s recent Newfront media presentations in New York, which is pretty funny (and, in Carol Bartz channeling, Levinson curses at the end!):</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=DB8EE143-4501-4502-81A2-A9591EEC3663&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={DB8EE143-4501-4502-81A2-A9591EEC3663}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=EF8E4BAF-B1DD-4822-8250-7E9DF0A91FA4&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={EF8E4BAF-B1DD-4822-8250-7E9DF0A91FA4}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><iframe src="http://player.vimeo.com/video/40840900" width="640" height="360" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
<h4 class="subhed">RELATED POSTS:</h4>
<ul>
<li><a href="http://allthingsd.com/20120514/yahoos-parting-with-thompson-will-be-for-cause/">Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)</a></li>
<li><a href="http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/">Ross Levinsohn’s Yahoo Plan: Back to the Future</a></li>
<li><a href="http://allthingsd.com/20120513/heres-new-yahoo-ceos-first-note-to-troops-the-leaking-internal-memos-to-atd-policy-remains-in-place/">Here’s New Yahoo CEO’s First Note to Troops! (The Leaking-Internal-Memos-to-ATD Policy Remains in Effect As Usual)</a></li>
<li><a href="http://allthingsd.com/20120513/yahoo-officially-confirms-atd-report-on-ceo-changes-and-proxy-settlement/">Yahoo Officially Confirms ATD Report on CEO Changes and Proxy Settlement</a></li>
<li><a href="http://allthingsd.com/20120513/meet-the-man-i-call-the-hair-the-video-stylings-of-yahoos-newest-ceo-ross-levinsohn/">Meet the Man I Call “The Hair”: The Video Stylings of Yahoo’s Newest CEO Ross Levinsohn</a></li>
<li><a href="http://allthingsd.com/20120513/will-thompsons-ouster-mean-a-yahoofacebook-patent-settlement/">Will Thompson’s Ouster Mean a Yahoo-Facebook Patent Settlement Too?</a></li>
<li><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/">Exclusive: Yahoo’s Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion</a></li>
<li><a href="http://allthingsd.com/20120511/heidrick-struggles-slaps-back-at-thompsons-yahoo-in-blame-game/">Heidrick &#038; Struggles Slaps Back at Thompson’s Yahoo in Blame Game Over ResuMess</a></li>
<li><a href="http://allthingsd.com/20120511/is-he-in-or-is-he-out-crunchtime-for-scott-thompson-at-yahoo/">Is He In or Is He Out? Crunchtime for Scott Thompson at Yahoo.</a></li>
<li><a href="http://allthingsd.com/20120510/not-so-scott-free-yahoos-other-big-shareholder-cap-re-leaning-toward-supporting-loeb-over-thompson-resumess/">Not So Scott Free? Yahoo’s Other Big Shareholder — Cap Re — Leaning Toward Supporting Loeb Over Thompson ResuMess.</a></li>
<li><a href="http://allthingsd.com/20120509/technations-gunn-says-she-and-yahoo-ceo-talked-about-their-cs-degrees-before-2009-show-video-and-audio/">Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees Before 2009 Show (Video and Audio)</a></li>
<li><a href="http://allthingsd.com/20120509/loeb-again-calls-for-thompson-firing-from-yahoo-as-former-ebay-boss-support-him/">Loeb Calls Again for Thompson Firing From Yahoo, as Former eBay Boss Supports Him</a></li>
<li><a href="http://allthingsd.com/20120509/place-your-bets-will-loeb-drop-another-bomb-on-yahoo-at-vegas-confab-later-today/">Place Your Bets: Will Loeb Drop Another Bomb on Yahoo at Vegas Confab Later Today?</a></li>
<li><a href="http://allthingsd.com/20120508/exclusive-yahoo-director-in-charge-of-botched-ceo-vetting-to-step-down-from-board/">Exclusive: Yahoo Director in Charge of Botched CEO Vetting to Step Down From Board</a></li>
<li><a href="http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/">CEO Says Sorry to Yahoos for Borked Bio “Distraction” — But Will Mea Culpa Work Without an Apology for Error? (Memo)</a></li>
<li><a href="http://allthingsd.com/20120507/buffett-comments-on-yahoo-ceo-biogate-calling-trust-issue-a-problem/">Buffett Comments on Trust Issue in Yahoo CEO BioGate: “You’ve Got a Problem”</a></li>
<li><a href="http://allthingsd.com/20120507/loeb-lobs-lawsuit-as-expected-at-yahoos-borked-bio-mess/">Loeb Lobs Lawsuit, as Expected, at Yahoo’s Borked Bio Mess</a></li>
<li><a href="http://allthingsd.com/20120506/as-yahoo-ceo-reaches-out-to-top-staff-board-meets-to-weigh-options-i-e-figuring-out-who-gets-to-take-the-borked-bio-blame/">As Yahoo CEO Reaches Out to Top Staff, Board Meets to Weigh “Options” (I.E., Deciding Who Gets to Take the Borked Bio Blame)</a></li>
<li><a href="http://allthingsd.com/20120506/yahoo-should-expect-incoming-lawsuit-lobbed-by-loeb-tomorrow-on-ceo-hiring/">Yahoo Should Expect Incoming Lawsuit Lobbed by Loeb Tomorrow on CEO Hiring</a></li>
<li><a href="http://allthingsd.com/20120505/they-shoot-yahoo-ceos-dont-they-but-not-without-a-really-smoking-gun-and-a-much-stronger-board/">They Shoot Yahoo CEOs, Don’t They? But Not Without a <em>Really</em> Smoking Gun and a Much Stronger Board.</a></li>
<li><a href="http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/">Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on <em>Him</em></a></li>
<li><a href="http://allthingsd.com/20120503/in-2009-interview-yahoo-ceo-does-not-deny-he-has-a-cs-degree-and-calls-himself-an-engineer/">In 2009 Interview, Yahoo CEO Does Not Deny He Has a CS Degree, and Calls Himself an “Engineer” (Audio)</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-board-will-review-resume-discrepancy-of-ceo/">Yahoo’s Board Will “Review” Resume Discrepancy of CEO</a></li>
<li><a href="http://allthingsd.com/20120503/how-did-phantom-cs-degree-get-on-ceos-bio-in-sec-filings-yahoos-not-saying/">How Did a Phantom CS Degree Get on CEO’s Bio in SEC Filings? Yahoo’s Not Saying.</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-response-on-computer-science-resumegate-inadvertent-error/">Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”</a></li>
<li><a href="http://allthingsd.com/20120503/dan-loeb-alleges-discrepancies-on-yahoo-ceo-scott-thompsons-resume-related-to-computer-science-degree/">Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree</a></li>
</ul>
</blockquote>
</p>
]]></content:encoded>
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		<title>Exclusive: Yahoo's Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion</title>
		<link>http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/</link>
		<comments>http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/#comments</comments>
		<pubDate>Sun, 13 May 2012 15:59:24 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=207290</guid>
		<description><![CDATA[The final shoe -- shoe store, really -- drops.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/scott_large_verge_medium_landscape-3/" rel="attachment wp-att-207293"><img src="http://allthingsd.com/files/2012/05/scott_large_verge_medium_landscape2-380x283.jpg" alt="" title="scott_large_verge_medium_landscape" width="380" height="283" class="alignright size-medium wp-image-207293" /></a></p>
<p>Yahoo&#8217;s embattled CEO Scott Thompson (pictured here) is set to step down from his job at the Silicon Valley Internet giant, in what will be dramatic end to a controversy over a fake computer science degree that he had on his bio, according to multiple sources close to the situation.</p>
<p>The pair will apparently say he is departing for &#8220;personal reasons.&#8221; Sources said that Thompson will be claiming to be leaving due to a serious illness that he recently discovered he had.</p>
<p>But the evolving crisis &#8212; which is just over a week old &#8212; centered on his botched resume and how he handled the thorny issue is the key reason for the abrupt end to his tenure as a CEO.</p>
<p>Thompson&#8217;s likely replacement on an interim basis will be Yahoo&#8217;s global media head <a href="http://pressroom.yahoo.net/pr/ycorp/ross-levinsohn.aspx">Ross Levinsohn</a>, who most recently also ran its Americas unit, including its advertising sales. </p>
<p>In addition to the management upheaval, Yahoo&#8217;s board is closing in on a settlement with the man who discovered Thompson&#8217;s misstep, activist shareholder Daniel Loeb of Third Point, said sources.</p>
<p>The situation could change, since Yahoo&#8217;s full board still has to meet this morning to officially approve the sweeping changes at the long-troubled company.</p>
<p>But, if it is, this development goes a long way toward fixing some of what has been ailing Yahoo recently.</p>
<p><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/danloeb_4-3/" rel="attachment wp-att-207306"><img src="http://allthingsd.com/files/2012/05/DanLoeb_4.gif" alt="" title="DanLoeb_4" width="142" height="198" class="alignleft size-full wp-image-207306" /></a></p>
<p>And it&#8217;ll also be a stunning victory for Loeb (pictured here), since the pugnacious hedge fund investor is set to get three board seats from a slate proposed by him as part of a proxy fight aimed at Yahoo. The new Yahoo directors will be media exec Michael Wolf and turnaround specialist Harry Wilson. Loeb&#8217;s fourth selection &#8212; former NBC head Jeff Zucker &#8212; will withdraw.</p>
<p>The five current Yahoo directors &#8212; who were to step down at the company&#8217;s annual meeting this summer &#8212; will leave the board effective immediately, sources said, to make way for the Third Point selections.</p>
<p>Finally, Yahoo&#8217;s recently added director Fred Amoroso will be named chairman of the board. </p>
<p>Amoroso is the director who has been conducting the investigation into the issues raised by Loeb about how the fake academic credentials got in Thompson&#8217;s public bios, as well as in Yahoo&#8217;s regulatory filings, and also the hurried circumstances around his hiring in January.</p>
<p>Those mysteries &#8212; read, <em>screw-ups</em> &#8212; might never be solved now, although Thompson made a convoluted attempt to explain it all in two awkward employee meetings at the end of last week. In those gatherings, according to numerous sources, he blamed a headhunting firm for introducing the mistake when he was being hired for a job at eBay in the mid-2000 timeframe.</p>
<p>That company, Heidrick and Struggles, slapped back last week with an internal memo, noting that Thompson&#8217;s claim was &#8220;verifiably not true.&#8221; Sources said that Heidrick told Yahoo&#8217;s board that it was in possession of a resume that Thompson had apparently submitted showing the inaccurate CS degree on it.</p>
<p>That memo, impugning Thompson&#8217;s credibility, was one of many that piled on to create an impossible situation for the Yahoo board, related to his leadership ability going forward.</p>
<p>Thompson had also previously issued a Yahoo statement, in which he apologized for the &#8220;distraction&#8221; caused by the problematic resume, but not for the mistake itself.</p>
<p>And, initially, Yahoo &#8212; under his direction &#8212; had called the borked resume an &#8220;inadvertent error.&#8221;</p>
<p>Such fumbling to fix the situation was among the many other issues that the board has been considering relating the ability of Thompson to remain in his job. Also of importance was the sinking morale of Yahoo employees, who had largely rejected Thompson&#8217;s excuses in the ResuMess scandal.</p>
<p>Internal message boards at Yahoo lit up all last week, with staffers largely rejecting his explanations. In addition, a number of top execs and engineers approached the board calling for Thompson&#8217;s firing.</p>
<p>While that&#8217;s not precisely what happened here, it&#8217;s close enough to describe Thompson&#8217;s departure as inevitable. </p>
<p><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/levinsohn/" rel="attachment wp-att-207307"><img src="http://allthingsd.com/files/2012/05/Levinsohn-285x285.jpg" alt="" title="Levinsohn" width="285" height="285" class="alignright size-medium wp-image-207307" /></a></p>
<p>All this change comes in the wake of a massive restructuring he was in the midst of at Yahoo, after 2,000 employee layoffs.</p>
<p>Thompson was pushing forward a vision of adding a much more significant data and commerce element to Yahoo&#8217;s largely ad-based business. </p>
<p>That is likely to be less stressed under media-focused Levinsohn, who will be essentially trying out to be the permanent CEO.</p>
<p>Well known in the media and advertising communities, he has worked at a number of big online efforts over many years. </p>
<p>According to his bio at Yahoo, where he <a href="http://allthingsd.com/20101027/its-now-official-yahoo-hires-ross-levinsohn-to-head-key-americas-unit/">arrived in 2010</a>:</p>
<blockquote class="memo"><p>He previously served as the President of News Corporation&#8217;s Fox Interactive Media, where he was responsible for the day-to-day operations, strategy and acquisitions that helped transformed the company into a leader in digital media. He also held senior management positions with AltaVista, an early pioneer and leader in search, CBS Sportsline where he oversaw all content and development for the top rated sports site, and HBO where he launched and oversaw a unit developing new programming and revenue streams. Levinsohn also was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm focused on investing in and building digital media and communications companies.  </p>
<p>Levinsohn sits on the board of Freedom Communications and the Bogart Pediatric Cancer Research Program. He holds a Bachelor of Arts in Communications from The American University.</p></blockquote>
<p>So far in my checking, Levinsohn&#8217;s resume is accurate. </p>
<p>More to come, obviously.</p>
<p>I have emails and texts and calls into everyone for comment, but apparently they are all out at a Mother&#8217;s Day brunch (except me).</p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
<h4 class="subhed">RELATED POSTS:</h4>
<ul>
<li><a href="http://allthingsd.com/20120514/yahoos-parting-with-thompson-will-be-for-cause/">Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)</a></li>
<li><a href="http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/">Ross Levinsohn’s Yahoo Plan: Back to the Future</a></li>
<li><a href="http://allthingsd.com/20120513/heres-new-yahoo-ceos-first-note-to-troops-the-leaking-internal-memos-to-atd-policy-remains-in-place/">Here’s New Yahoo CEO’s First Note to Troops! (The Leaking-Internal-Memos-to-ATD Policy Remains in Effect As Usual)</a></li>
<li><a href="http://allthingsd.com/20120513/yahoo-officially-confirms-atd-report-on-ceo-changes-and-proxy-settlement/">Yahoo Officially Confirms ATD Report on CEO Changes and Proxy Settlement</a></li>
<li><a href="http://allthingsd.com/20120513/meet-the-man-i-call-the-hair-the-video-stylings-of-yahoos-newest-ceo-ross-levinsohn/">Meet the Man I Call “The Hair”: The Video Stylings of Yahoo’s Newest CEO Ross Levinsohn</a></li>
<li><a href="http://allthingsd.com/20120513/will-thompsons-ouster-mean-a-yahoofacebook-patent-settlement/">Will Thompson’s Ouster Mean a Yahoo-Facebook Patent Settlement Too?</a></li>
<li><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/">Exclusive: Yahoo’s Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion</a></li>
<li><a href="http://allthingsd.com/20120511/heidrick-struggles-slaps-back-at-thompsons-yahoo-in-blame-game/">Heidrick &#038; Struggles Slaps Back at Thompson’s Yahoo in Blame Game Over ResuMess</a></li>
<li><a href="http://allthingsd.com/20120511/is-he-in-or-is-he-out-crunchtime-for-scott-thompson-at-yahoo/">Is He In or Is He Out? Crunchtime for Scott Thompson at Yahoo.</a></li>
<li><a href="http://allthingsd.com/20120510/not-so-scott-free-yahoos-other-big-shareholder-cap-re-leaning-toward-supporting-loeb-over-thompson-resumess/">Not So Scott Free? Yahoo’s Other Big Shareholder — Cap Re — Leaning Toward Supporting Loeb Over Thompson ResuMess.</a></li>
<li><a href="http://allthingsd.com/20120509/technations-gunn-says-she-and-yahoo-ceo-talked-about-their-cs-degrees-before-2009-show-video-and-audio/">Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees Before 2009 Show (Video and Audio)</a></li>
<li><a href="http://allthingsd.com/20120509/loeb-again-calls-for-thompson-firing-from-yahoo-as-former-ebay-boss-support-him/">Loeb Calls Again for Thompson Firing From Yahoo, as Former eBay Boss Supports Him</a></li>
<li><a href="http://allthingsd.com/20120509/place-your-bets-will-loeb-drop-another-bomb-on-yahoo-at-vegas-confab-later-today/">Place Your Bets: Will Loeb Drop Another Bomb on Yahoo at Vegas Confab Later Today?</a></li>
<li><a href="http://allthingsd.com/20120508/exclusive-yahoo-director-in-charge-of-botched-ceo-vetting-to-step-down-from-board/">Exclusive: Yahoo Director in Charge of Botched CEO Vetting to Step Down From Board</a></li>
<li><a href="http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/">CEO Says Sorry to Yahoos for Borked Bio “Distraction” — But Will Mea Culpa Work Without an Apology for Error? (Memo)</a></li>
<li><a href="http://allthingsd.com/20120507/buffett-comments-on-yahoo-ceo-biogate-calling-trust-issue-a-problem/">Buffett Comments on Trust Issue in Yahoo CEO BioGate: “You’ve Got a Problem”</a></li>
<li><a href="http://allthingsd.com/20120507/loeb-lobs-lawsuit-as-expected-at-yahoos-borked-bio-mess/">Loeb Lobs Lawsuit, as Expected, at Yahoo’s Borked Bio Mess</a></li>
<li><a href="http://allthingsd.com/20120506/as-yahoo-ceo-reaches-out-to-top-staff-board-meets-to-weigh-options-i-e-figuring-out-who-gets-to-take-the-borked-bio-blame/">As Yahoo CEO Reaches Out to Top Staff, Board Meets to Weigh “Options” (I.E., Deciding Who Gets to Take the Borked Bio Blame)</a></li>
<li><a href="http://allthingsd.com/20120506/yahoo-should-expect-incoming-lawsuit-lobbed-by-loeb-tomorrow-on-ceo-hiring/">Yahoo Should Expect Incoming Lawsuit Lobbed by Loeb Tomorrow on CEO Hiring</a></li>
<li><a href="http://allthingsd.com/20120505/they-shoot-yahoo-ceos-dont-they-but-not-without-a-really-smoking-gun-and-a-much-stronger-board/">They Shoot Yahoo CEOs, Don’t They? But Not Without a <em>Really</em> Smoking Gun and a Much Stronger Board.</a></li>
<li><a href="http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/">Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on <em>Him</em></a></li>
<li><a href="http://allthingsd.com/20120503/in-2009-interview-yahoo-ceo-does-not-deny-he-has-a-cs-degree-and-calls-himself-an-engineer/">In 2009 Interview, Yahoo CEO Does Not Deny He Has a CS Degree, and Calls Himself an “Engineer” (Audio)</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-board-will-review-resume-discrepancy-of-ceo/">Yahoo’s Board Will “Review” Resume Discrepancy of CEO</a></li>
<li><a href="http://allthingsd.com/20120503/how-did-phantom-cs-degree-get-on-ceos-bio-in-sec-filings-yahoos-not-saying/">How Did a Phantom CS Degree Get on CEO’s Bio in SEC Filings? Yahoo’s Not Saying.</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-response-on-computer-science-resumegate-inadvertent-error/">Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”</a></li>
<li><a href="http://allthingsd.com/20120503/dan-loeb-alleges-discrepancies-on-yahoo-ceo-scott-thompsons-resume-related-to-computer-science-degree/">Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree</a></li>
</ul>
</blockquote>
</p>
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		<title>Is YouTube's Ad Pitch Working?</title>
		<link>http://allthingsd.com/20120511/is-youtubes-ad-pitch-working/</link>
		<comments>http://allthingsd.com/20120511/is-youtubes-ad-pitch-working/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:19:25 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[Machinima]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[upfronts]]></category>
		<category><![CDATA[Web video]]></category>
		<category><![CDATA[WIGS]]></category>
		<category><![CDATA[XBox]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=206926</guid>
		<description><![CDATA[YouTube is trying to convince advertisers to spend big dollars on its upgraded content. They seem receptive.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/youtube-WIGS.jpg"><img class="alignright size-medium wp-image-206954" title="youtube WIGS" src="http://allthingsd.com/files/2012/05/youtube-WIGS-380x256.jpg" alt="" width="380" height="256" /></a>Last week, <a href="http://allthingsd.com/20120503/youtube-gets-jay-z-to-help-sell-tv/">YouTube threw a glitzy party</a> designed to get advertisers to move their money from TV to the giant video site. Is it working?</p>
<p>Capstone analyst Rory Maher thinks so. He&#8217;s been polling ad buyers and thinks they may collectively be spending 40 percent more on YouTube than they did a year ago.</p>
<p>He also thinks YouTube&#8217;s strategy of grouping its new channels into &#8220;genres&#8221; &#8212; like &#8220;women,&#8221; &#8220;pop culture,&#8221; etc. &#8212; and selling those as megapackages is attractive to advertisers, and that they&#8217;ve at least placed tentative commitments on all 18 packages YouTube is selling.</p>
<p>But those dollars aren&#8217;t going to come from TV, Maher thinks. Instead, advertisers will take money they would have spent on other Web ads and move them over to YouTube. That&#8217;s still a win for Google, but it&#8217;s not the win it really wants.</p>
<p>Last week&#8217;s event didn&#8217;t win everyone over. Several folks I&#8217;ve talked to &#8212; including people who are making stuff for YouTube&#8217;s channels &#8212; say they&#8217;re underwhelmed with the actual content they saw onstage at the Beacon Theater.</p>
<p>&#8220;It looked like Web video,&#8221; one Web video maker told me. That is, it didn&#8217;t look like the stuff the TV guys show off at <em>their</em> advertiser events.</p>
<p>Some of the stuff may get close to TV.</p>
<p>YouTube is brimming with pride over <a href="http://www.youtube.com/user/wigs">WIGS</a>, a series of soapy dramas featuring actresses you&#8217;ve heard of, like Jennifer Beals and Julia Stiles (News Corp., which owns this site, had a hand in putting the series together). The teaser trailer they&#8217;ve put out looks like a reasonable facsimile of Lifetime, at least to my eyes. And Machinima is planning a series based on Halo, the hit Xbox game, and the few seconds of that they showed looked pretty slick.</p>
<p>It&#8217;s more likely that most of the Web video YouTube produces with its channels this year really will end up looking like Web video. But if that doesn&#8217;t bother the people who watch it &#8212; and there are some 800 million people watching this stuff every month &#8212; then it shouldn&#8217;t be a problem for the ad guys, either.</p>
<p><iframe src="http://www.youtube.com/embed/4yfNpaqZJdQ" frameborder="0" width="640" height="360"></iframe></p>
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		<title>Dish Network Offers DVR That Removes Ads</title>
		<link>http://allthingsd.com/20120510/dish-network-offers-dvr-that-removes-ads/</link>
		<comments>http://allthingsd.com/20120510/dish-network-offers-dvr-that-removes-ads/#comments</comments>
		<pubDate>Thu, 10 May 2012 21:16:19 +0000</pubDate>
		<dc:creator>Shalini Ramachandran</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[digital video recorders]]></category>
		<category><![CDATA[Dish Network]]></category>
		<category><![CDATA[DVR]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=206783</guid>
		<description><![CDATA[Dish Network Corp. released a feature on its digital video recorder Thursday that automatically removes commercials from shows aired by major broadcast networks, threatening to seriously undercut billions of dollars in broadcast television advertising.]]></description>
			<content:encoded><![CDATA[<p>Dish Network Corp. released a feature on its digital video recorder Thursday that automatically removes commercials from shows aired by major broadcast networks, threatening to seriously undercut billions of dollars in broadcast television advertising.</p>
<p>The feature, dubbed &#8220;Auto Hop,&#8221; is an advance on existing ad-skipping features on digital video recorders, which have been widely available for several years from cable and satellite operators. For existing DVRs, consumers have to manually press a fast forward button to speed through the commercial breaks. Timing the fast forward can be difficult and viewers can still see scenes from ads.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702304070304577396470142982532.html">Read the rest of this post on the original site »</a></p>
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		<title>"Cross-Device" Ad Tracker Drawbridge Rounds Up $6.5 Million From Sequoia, Kleiner Perkins</title>
		<link>http://allthingsd.com/20120510/cross-device-ad-tracker-drawbridge-rounds-up-6-5-million-from-sequoia-kleiner-perkins/</link>
		<comments>http://allthingsd.com/20120510/cross-device-ad-tracker-drawbridge-rounds-up-6-5-million-from-sequoia-kleiner-perkins/#comments</comments>
		<pubDate>Thu, 10 May 2012 16:30:18 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ad Tech]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Drawbridge]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kamakshi Sivaramakrishnan]]></category>
		<category><![CDATA[Kleiner Perkins]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Sequoia Capital]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=206447</guid>
		<description><![CDATA[Drawbridge, an ad tech start-up founded by AdMob engineer Kamakshi Sivaramakrishnan, has raised $6.5 million from Sequoia Capital and Kleiner Perkins Caufield &#038; Byer. Drawbridge says it can help marketers target potential customers by tracking them as they move around from device to device -- like from a laptop to an iPhone. Sivaramakrishnan put in six months at Google after it acquired AdMob, before starting her own company.]]></description>
			<content:encoded><![CDATA[<p>Drawbridge, an ad tech start-up founded by AdMob engineer Kamakshi Sivaramakrishnan, has raised $6.5 million from Sequoia Capital and Kleiner Perkins Caufield &#038; Byer. Drawbridge says it can help marketers target potential customers by tracking them as they move around from device to device &#8212; like from a laptop to an iPhone. Sivaramakrishnan put in six months at Google after it acquired AdMob, before starting her own company.</p>
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		<title>Washington Post Finishes Digg Deal</title>
		<link>http://allthingsd.com/20120510/washington-post-finishes-digg-deal/</link>
		<comments>http://allthingsd.com/20120510/washington-post-finishes-digg-deal/#comments</comments>
		<pubDate>Thu, 10 May 2012 11:00:20 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[acqhire]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[Social Reader]]></category>
		<category><![CDATA[WaPo Labs]]></category>
		<category><![CDATA[Washington Post]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=206432</guid>
		<description><![CDATA[The Washington Post has closed its deal to acquire some of Digg's technology staff, who will go to work for SocialCode, a Washington Post subsdiary that helps marketers buy ads on Facebook and Twitter. AllThingsD had previously reported that the Digg hires would work alongside the team that built the paper's Social Reader; that team works for WaPo Labs, a different subsidiary.]]></description>
			<content:encoded><![CDATA[<p>The Washington Post has closed its deal to acquire some of Digg&#8217;s technology staff, who will go to work for <a href="http://www.socialcode.com/">SocialCode</a>, a Washington Post subsdiary that helps marketers buy ads on Facebook and Twitter. <a href="http://allthingsd.com/20120430/diggs-tech-team-heads-for-the-washington-post-and-digg-looks-for-a-lifeline/"><strong>AllThingsD</strong> had previously reported</a> that the Digg hires would work alongside the team that built the paper&#8217;s Social Reader; that team works for <a href="http://www.wapolabs.com/">WaPo Labs</a>, a different subsidiary.</p>
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		<title>Adaptly Tries to Ride Facebook's Ad Rise, With a $10.5 Million Round</title>
		<link>http://allthingsd.com/20120509/adaptly-tries-to-ride-facebooks-ad-rise-with-a-10-5-million-round/</link>
		<comments>http://allthingsd.com/20120509/adaptly-tries-to-ride-facebooks-ad-rise-with-a-10-5-million-round/#comments</comments>
		<pubDate>Wed, 09 May 2012 13:00:47 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Adaptly]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Dreamit Ventures]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[First Round Capital]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Garrett Ullom]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Invite Media]]></category>
		<category><![CDATA[Nat Turner]]></category>
		<category><![CDATA[Nikhil Sethi]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[Time Warner Investments]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=205813</guid>
		<description><![CDATA[Facebook has a $3 billion advertising business that's supposed to get a lot bigger. Lots of start-ups want a piece of that.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/nikhil-sethi.jpeg"><img class="alignright size-medium wp-image-205849" title="nikhil sethi" src="http://allthingsd.com/files/2012/05/nikhil-sethi-380x236.jpg" alt="" width="380" height="236" /></a>An underlying premise behind Facebook&#8217;s IPO pitch: We&#8217;ve got a <a href="http://allthingsd.com/20120202/facebooks-ad-business-is-a-3-billion-mystery/">$3 billion advertising business</a>, and <a href="http://allthingsd.com/20120229/facebook-sells-advertisers-on-a-new-ad-model/">we&#8217;ve just gotten started</a>.</p>
<p>That pitch is also fueling a whole lot of start-ups, who want to piggyback on Facebook&#8217;s ascent by helping advertisers shovel money into the site.</p>
<p>Today&#8217;s example: Adaptly, which manages Facebook ad campaigns and also helps marketers buy ads on other social platforms, like Twitter and StumbleUpon.</p>
<p>The NYC-based company has raised a $10.5 million B round, led by Valhalla Partners; the company also brought in Time Warner Investments and Vivi Nevo as new investors. Adaptly had previously raised $2.7 million.</p>
<p>The company is run by freakishly young cofounders &#8212; Nikhil Sethi, 23, and Garrett Ullom, 22, both fresh out of Northwestern (Ullom didn&#8217;t stick around to graduate). Sethi (pictured above) says his company booked $10 million in gross revenue in 2011, and will &#8220;greatly exceed that&#8221; this year. (Update: That&#8217;s actually $10 million in gross <em>bookings</em>, not revenue, Sethi says. Thanks to <a href="http://allthingsd.com/20120509/adaptly-tries-to-ride-facebooks-ad-rise-with-a-10-5-million-round/#comment-524776516">Steven Kane</a> for the nudge.)</p>
<p>Adaptly has around 50 employees, a bunch of whom have migrated there via Invite Media, the <a href="http://allthingsd.com/20100602/exclusive-google-buys-invite-media/">ad tech start-up Google bought in 2010</a>. The two companies share a few other ties: Both have been backed by Philly&#8217;s First Round Capital, and Invite CEO Nat Turner has invested in Adaptly as well. Small world.</p>
<p>(An earlier version of this story incorrectly reported that Invite Media was a product of the Dreamit Ventures program.)</p>
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		<title>AOL Offers Up an Earnings Beat, But a Disappointing Ad Number</title>
		<link>http://allthingsd.com/20120509/aol-offers-up-an-earnings-beat-but-a-disappointing-ad-number/</link>
		<comments>http://allthingsd.com/20120509/aol-offers-up-an-earnings-beat-but-a-disappointing-ad-number/#comments</comments>
		<pubDate>Wed, 09 May 2012 12:50:20 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[earnings]]></category>
		<category><![CDATA[patents]]></category>
		<category><![CDATA[Starboard Value]]></category>
		<category><![CDATA[Tim Armstrong]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=205808</guid>
		<description><![CDATA[Domestic display ads, which seemed to have finally turned around, slipped 1 percent. What happened?]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/06/tim-armstrong.jpeg"><img class="alignright size-medium wp-image-86935" title="tim armstrong" src="http://allthingsd.com/files/2011/06/tim-armstrong-380x213.jpg" alt="" width="380" height="213" /></a>First look at AOL&#8217;s earnings: Revenue of $529 million and earnings of 22 cents a share. Wall Street was looking for $527 million and seven cents a share.</p>
<p>The earnings beat is nice for AOL. Not nice: Domestic display sales, a key metric, shrank 1 percent after climbing for several quarters. That&#8217;s going to be fresh meat for AOL critics like <a href="http://www.sec.gov/Archives/edgar/data/1468516/000092189512000970/dfan14a06297101_05072012.htm">Starboard Value</a>.</p>
<p>So what happened to domestic? &#8220;Domestic display advertising revenue declined primarily reflecting a decline in reserved impressions sold, partially offset by growth in reserved inventory pricing and Patch revenue,&#8221; AOL&#8217;s release says.</p>
<p>Later on in the release, we get a better sense of what may have happened: AOL&#8217;s audience is melting away. Traffic to AOL&#8217;s own properties is down 4 percent over the last year.</p>
<p><a href="http://allthingsd.com/files/2012/05/AOL-traffic.png"><img class="alignnone size-full wp-image-205822" title="AOL traffic" src="http://allthingsd.com/files/2012/05/AOL-traffic.png" alt="" width="640" height="64" /></a></p>
<p>I imagine that Tim Armstrong will tell analysts that the decline isn&#8217;t wholly unexpected, because AOL&#8217;s dial-up unit, which still powers the whole operation, continues to shrink &#8212; that archaic business lost 14 percent of its subscribers in the last year.</p>
<p>On the other hand, this is a full year since AOL paid $315 million for the Huffington Post (and another $30+ million for TechCrunch, a few months before). I guess Armstrong could argue that things would be <em>worse</em> if he hadn&#8217;t bought the new sites, but that&#8217;s not very inspiring.</p>
<p><strong>Update</strong>: A quick skim through the archives reminds me that shrinkage has been a recurring problem for AOL. The company also posted a <a href="http://allthingsd.com/20120201/aol-beats-low-expectations-increasing-ad-revenue-and-slowing-total-decline-in-q4/">4 percent traffic drop in Q4 2011</a>. And in Q3, <a href="http://allthingsd.com/20111102/aol-beats-estimates-posts-another-sales-ad-increase/">traffic was flat</a>. When <a href="http://allthingsd.com/20111102/exclusive-aols-tim-armstrong-says-he-doesnt-want-a-yahoo-deal-video/">I asked Armstrong about the issue then</a>, he did indeed argue that the new sites were fighting off the decrease from dial-up users, and also argued that the company was still integrating Arianna and company (work in progress, apparently). He also predicted that traffic would tick up over time, and it has, just a bit &#8212; AOL is up to 108 million uniques versus 107 million six months ago. Key question: Does he expect more progress? Should shareholders?</p>
<p>AOL&#8217;s call starts at 8 am ET. We&#8217;ll see what Armstrong has to say then.</p>
<p><strong>Update</strong>: AOL blames the Q1 drop on a number of things, including a specific but unnamed advertiser that stopped spending during the quarter. But Armstrong also tells analysts that his sales team&#8217;s pitch wasn&#8217;t resonating with advertisers. &#8220;A lot of it was because we have had a display strategy that was probably off-tune,&#8221; he says, adding &#8220;I was not happy with the domestic display.&#8221;</p>
<p>AOL says its display problems won&#8217;t be fixed this quarter, either, and predicts another drop. But it says domestic display will start moving up again in the second half of the year.</p>
<p>Meanwhile, AOL defends its much-maligned Patch unit, by noting that revenues are up and expenses are down at the local-news play this year. Armstrong tells investors that Patch will hit &#8220;run rate profitability&#8221; by the end of 2013. If they give him that much time.</p>
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		<title>Demand Media's Q1 Earnings: Kung-Goog Panda Did Not Kill Us!</title>
		<link>http://allthingsd.com/20120508/liveblogging-demand-medias-q1-earnings-kung-goog-panda-did-not-kill-us/</link>
		<comments>http://allthingsd.com/20120508/liveblogging-demand-medias-q1-earnings-kung-goog-panda-did-not-kill-us/#comments</comments>
		<pubDate>Tue, 08 May 2012 21:16:14 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[ehow]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[growth]]></category>
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		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[Panda]]></category>
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		<category><![CDATA[Richard Rosenblatt]]></category>
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		<description><![CDATA[Take that, Po.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120508/liveblogging-demand-medias-q1-earnings-kung-goog-panda-did-not-kill-us/kungfupnda_t2l/" rel="attachment wp-att-205524"><img src="http://allthingsd.com/files/2012/05/KungFuPnda_T2L-380x214.jpg" alt="" title="KungFuPnda_T2L" width="380" height="214" class="alignright size-medium wp-image-205524" /></a></p>
<p>Earlier today, Demand Media turned a Q1 performance that beat expectations and also raised its outlook for the year ahead.</p>
<p>Revenue was $82.9 million, up 9 percent, compared to an estimate of $79.6 million. Earnings per share, adjusted for one-time costs, were seven cents, above the expected five cents.</p>
<p>You can read it all here in these lovely Demand slides:</p>
<p><font size="2"><a href="http://www.docstoc.com/docs/120267058/Demand_Media_Q1-Supplemental-Data-FINAL">Demand_Media_Q1 Supplemental Data FINAL</a></font><br/><object id="_ds_120267058" name="_ds_120267058" width="640" height="550" type="application/x-shockwave-flash" data="http://viewer.docstoc.com/"><param name="FlashVars" value="doc_id=120267058&#038;mem_id=1512683&#038;doc_type=pdf&#038;fullscreen=0&#038;allowdownload=1" /><param name="movie" value="http://viewer.docstoc.com/"/><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object><script type="text/javascript">var docstoc_docid="120267058";var docstoc_title="Demand_Media_Q1 Supplemental Data FINAL";var docstoc_urltitle="Demand_Media_Q1 Supplemental Data FINAL";</script><script type="text/javascript" src="http://i.docstoccdn.com/js/check-flash.js"></script></p>
<p>Not bad, given many investors have been down on Demand, for a variety of reasons, mostly centered on traffic pressure due to search algorithm changes on the all-important Google. The low stock price resulted in a deal, in which Demand recently almost went private.</p>
<p>So what does CEO Richard Rosenblatt have to say for himself about all this? Here&#8217;s a liveblog of the conference call with Wall Street analysts, taking place at 2 pm PT.</p>
<p>Earlier:</p>
<p><strong>2:05 pm</strong>: The call started a little late, but Rosenblatt was quick at it, noting the news was a lot better than was thought.</p>
<p>Always a jaunty dude, he was jauntier than usual, if possible, throwing in a lot of terms like &#8220;growth,&#8221; &#8220;momentum&#8221; and &#8220;Those fiddling geeks from Google did not kill us, after all!&#8221; Okay, not the last one.</p>
<p>It was a strong performance, indeed, which is a cause for happiness, I suppose, and especially since Demand&#8217;s stock has been in the doldrums since it went public earlier this year.</p>
<p>Not Groupon bad, but that&#8217;s a moon crater.</p>
<p>&#8220;It was a strong performance,&#8221; said Rosenblatt. He gets to say that.</p>
<p>More on the specifics, which showed growth in pages views, engagement and such things on its flagship sites, such as Cracked and LiveStrong. Its juggernaut, eHow, is still recovering from the Google search changes, in an effort deceptively called Panda.</p>
<p>This was not a cuddly panda, but Panda Gone Wild.</p>
<p><strong>2:18 pm</strong>: The CFO guy who just repeats the numbers in the press release. (This is the part where I go to the bathroom.)</p>
<p><strong>2:28 pm</strong>: Back! Sorry I took so long, but I was getting a computer science degree. (You knew that Yahoo joke was coming!)</p>
<p>The CFO is still chitchatting, still positive about the year ahead and saying &#8220;growth&#8221; a lot.</p>
<p><strong>2:30 pm</strong>: Time for Q&#038;A!</p>
<p>The first is about the mobile arena and monetization there. </p>
<p>Important, but no one is anywhere on this, due to the fact that it does not monetize very well at this point in time. </p>
<p>Everyone has a smartphone now, but the advertising part of it is still a wee baby.</p>
<p>&#8220;The monetization will come later,&#8221; said Rosenblatt, pointing out the obvious, although he did note that Demand was focusing in it.</p>
<p>Whee! Get on it, Chief of Revenue Joanne Bradford (I know you work hard, but work <em>harder</em>)!</p>
<p>Now to video. More monetizable, obviously, and Demand has a lot of videos to offer, being one of the bigger content providers to YouTube.</p>
<p>I am now officially tired of this question. Next!</p>
<p><strong>2:35 pm</strong>: Ooh, a future and direction question about eHow. </p>
<p>&#8220;How should we think about its utility in the world?,&#8221; asks the analyst.</p>
<p>You should think about it as a place to learn to boil an egg, which is what Rosenblatt mentions. Who doesn&#8217;t want to know how to boil an egg? And who doesn&#8217;t forget how long to do it, resulting in rubber balls or drippy messes?</p>
<p>These are the great queries of our day, people!</p>
<p>The next question is about &#8220;bullish&#8221; YouTube upfront last week, in which Google pretended to go Hollywood. </p>
<p>Google will never go Hollywood, by the way, since it requires charm and glamour.</p>
<p>Demand was not there, but it is all up on the YouTube channel thing. </p>
<p>And, why not, since Google is giving away dough to become Hollywood. (Not &#8230; gonna &#8230; happen &#8230; ever, but take the money, all you celebs!)</p>
<p><strong>2:40 pm</strong>: Next question is about mobile, <em>again</em>. Quantify that, and when is it going to be big?</p>
<p>No one can say yet, but why not ask!</p>
<p>Still, Rosenblatt makes a college try (I wonder if he has a CS degree?), noting it is &#8220;happening fast.&#8221;</p>
<p>Another question on YouTube channels and then on registar business.</p>
<p>Rosenblatt and Google are apparently going to see if they can make a go of this thing! Like kids putting on a show in the barn! Let&#8217;s see if we can make something of this dang talented group of kids!</p>
<p>The questions never end. Wait, the analyst asks about All Things Digital and my story on their private equity deal!</p>
<p>I can check another one off my bucket list: Being mentioned on a Demand Media earnings call!</p>
<p>Rosenblatt cannot say much, but notes, &#8220;We have a duty as a public company to look at anything that comes across.&#8221;</p>
<p>Which means it&#8217;s true, though he might have taken a moment to compliment my scooptastic skills. </p>
<p>Sigh.</p>
<p><strong>2:51 pm</strong>: I am bereft by the slight, but shall recover.</p>
<p>And now it is over, so it is back to boiling my egg.</p>
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		<title>Paid Newspaper Aggregator Ongo Shuts Down</title>
		<link>http://allthingsd.com/20120508/paid-newspaper-aggregator-ongo-shuts-down/</link>
		<comments>http://allthingsd.com/20120508/paid-newspaper-aggregator-ongo-shuts-down/#comments</comments>
		<pubDate>Tue, 08 May 2012 20:12:26 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=205473</guid>
		<description><![CDATA[Ongo, a newspaper-backed startup that tried to sell digital subscriptions to a variety of publications, is shuttering after less than two years. The New York Times, the Washington Post and Gannett each put a reported $4 million into the company, but it never got traction with subscribers. Nieman Journalism Lab has a good exit interview with CEO Dan Haarmann, who blames Apple's subscription policy, among other factors, for the company's failure.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ongo.com/">Ongo</a>, a newspaper-backed startup that tried to sell digital subscriptions to a variety of publications, is shuttering after less than two years. The New York Times, the Washington Post and Gannett each put a <a href="http://bits.blogs.nytimes.com/2011/01/25/start-up-opens-a-one-stop-shop-for-the-news/">reported $4 million into the company</a>, but it never got traction with subscribers. <a href="http://www.niemanlab.org/2012/05/ongo-an-attempt-at-a-pan-media-paywalled-aggregator-is-closing/">Nieman Journalism Lab</a> has a good exit interview with CEO Dan Haarmann, who blames Apple&#8217;s subscription policy, among other factors, for the company&#8217;s failure.</p>
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		<title>Cable Fee Fight Takes Another Turn as Dish Networks Uses iTunes, Netflix and Amazon as Weapons</title>
		<link>http://allthingsd.com/20120507/the-cable-fee-fight-takes-another-turn-as-dish-networks-uses-itunes-netflix-and-amazon-as-weapons/</link>
		<comments>http://allthingsd.com/20120507/the-cable-fee-fight-takes-another-turn-as-dish-networks-uses-itunes-netflix-and-amazon-as-weapons/#comments</comments>
		<pubDate>Mon, 07 May 2012 19:07:00 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=204643</guid>
		<description><![CDATA[Wait long enough, or pay enough, and you can see repeats of last night's "Mad Men" in lots of places. So why pay to see it on cable last night?]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/made-men-fight.jpg"><img class="alignright size-medium wp-image-204695" title="made men fight" src="http://allthingsd.com/files/2012/05/made-men-fight-365x285.jpg" alt="" width="365" height="285" /></a>The basic contours of the TV programmer versus pay-TV provider fight are fundamental and unchanging: The programmer tries to get more money for his stuff, the pay-TV provider says that&#8217;s too much, and the two sides chest-bump for a while.</p>
<p>Eventually they settle, and you, the pay-TV customer, ends up paying more.</p>
<p>And that&#8217;s what&#8217;s happening in the latest dustup between <a href="http://www.dish.com/">Dish Networks</a>, the satellite TV service, and <a href="http://www.amcnetworks.com/default">AMC Networks</a>, the programmers now best known as the guys who bring you &#8220;Mad Men,&#8221; &#8220;The Walking Dead&#8221; and &#8220;Breaking Bad.&#8221;</p>
<p>The slight twist here: For argument&#8217;s sake, at least, Dish is saying that because AMC is selling digital versions of those shows to other outlets, its hit shows are worth less to Dish subscribers. &#8220;It&#8217;s actually devalued,&#8221; says Dish chairman Charlie Ergen.</p>
<p>The fact that networks are selling or giving away their stuff online has been a <a href="http://allthingsd.com/20081231/why-the-web-matters-in-the-viacomtime-warner-fight/">minor</a> but <a href="http://allthingsd.com/20101016/news-corp-shuts-off-hulu-access-to-cablevision-subs/">growing issue</a> in <a href="http://allthingsd.com/20091231/time-warner-cable-shows-subscribers-how-to-cut-the-cord/">carriage fights</a> for a while now. But this is the biggest stink that a cable/pay TV provider has made about it, at least in public.*</p>
<p>Dish first brought this up via a press statement last week, but Ergen went on about it at length today during the Dish earnings call.</p>
<p>It&#8217;s worth reading. I&#8217;ve cleaned up his comments just a bit for clarity (note that AMC Networks includes multiple channels, including AMC, IFC and Sundance):</p>
<blockquote class="memo"><p>We have very, very specific viewer measurement. Much more granular than somebody like Nielsen might have. So we&#8217;re able to watch our customer base and &#8212; we realize we skew a bit more rural &#8212; between [AMC Networks] programming, they have very, very low viewership, outside of a few obviously popular [shows] on AMC.</p>
<p>But those particular channels are also available to our customers on a variety of other sources, like iTunes, Amazon, Netflix and so on.</p>
<p>One of the things that programmers have done is that they&#8217;ve devalued their programming content by making it available in many multiple outlets. So, when someone asks for price increases …</p>
<p>We just look at it. Our customers are not really saying &#8220;We want to pay more money,&#8221; they&#8217;re saying, &#8220;We want more flexibility in our programming, and we don&#8217;t want to pay more.&#8221;</p>
<p>And when you look at that from a timing perspective, that&#8217;s just a contract that we can change. And we believe that the product is actually devalued. Not that there&#8217;s not some good programs, but that they&#8217;ve been devalued, because you can get it in multiple ways. And customers are asking for more flexibility, or have more flexibility to get the programming. So it&#8217;s not quite the same as something that was exclusive.</p>
<p>So we look at it and say, &#8220;This is a good opportunity to make a good business judgment call.&#8221; And obviously there&#8217;s a price where an [AMC Networks] product makes sense. We just don&#8217;t think that&#8217;s where we are today.</p></blockquote>
<p>First things first: Obviously it makes the most sense to dump all of this into the &#8220;posturing&#8221; bucket, and treat it accordingly. The easy money here is to bet that, yet again, Dish and AMC will strike a deal, which Ergen, at the end of his remarks, explicitly says is on the table.</p>
<p>That said, a couple of points:</p>
<ul>
<li>Most of the big TV programmers seem to agree with Ergen&#8217;s point when it comes to free repeats of recent shows. Which is why they have been taking stuff that they&#8217;ve been giving away via outlets like Hulu, and either pulling them off the Web entirely, or requiring that customers &#8220;authenticate&#8221; &#8212; <a href="http://allthingsd.com/20110727/fox-kicks-off-the-great-web-video-piracy-boom-of-2011/">prove that they&#8217;re paying for cable or satellite TV</a> &#8212;  in order to see them without delay. Note that <a href="http://allthingsd.com/20110727/signing-up-for-foxs-new-web-tv-plan-isnt-as-hard-a-being-waterboarded/">Dish was the first pay-TV service to participate in the Fox authentication plan</a> last summer. (Fox is owned by News Corp., as is this Web site.)</li>
<li>TV programmers don&#8217;t seem to think that iTunes&#8217; and Amazon&#8217;s a la carte sales of shows that aired the night before are devaluing their product. Because they&#8217;re still selling them, and by all accounts there doesn&#8217;t seem to be a ton of volume for those episodes. If there was, advertisers would squawk long before pay-TV providers would.</li>
<li>The really touchy subject here is what happens to prior-season episodes of AMC hits like &#8220;Mad Men&#8221; and &#8220;Breaking Bad&#8221; on Netflix. Netflix has been arguing that these episodes are big draws for its customers, and that this is good for networks like AMC, because people discover the old shows on Netflix and then watch the new ones as they air. There is <a href="http://allthingsd.com/20120427/you-really-can-blame-the-web-for-shrinking-tv-ratings-but-you-have-to-credit-it-for-boosting-tv-too/">some evidence for this</a>, too.</li>
<li>But there is also evidence that Netflix repeats hurt some cable programming &#8212; like kids&#8217; shows &#8212; too. And that leads to speculation that Viacom and Disney will pull back their shows from the service or raise prices when their contracts expire &#8212; even though Netflix is already paying big dollars for them. Netflix will have its hands on &#8220;Mad Men&#8221; and other AMC shows for at least a couple of years more. But it will be interesting to see what Dish&#8217;s complaint means for the renegotiations.</li>
</ul>
<p>*There is also a wrinkle involving a <a href="http://www.amcnetworks.com/release_release_press.jsp?nodeid=6515">lawsuit between Dish and a former AMC subsidiary</a>, but that&#8217;s par for the course, too. All of these guys sue all of these guys, all the time. No recession, ever, for TV attorneys.</p>
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		<title>Warren Buffett Says He May Buy More Newspapers</title>
		<link>http://allthingsd.com/20120505/warren-buffett-says-he-may-buy-more-newspapers/</link>
		<comments>http://allthingsd.com/20120505/warren-buffett-says-he-may-buy-more-newspapers/#comments</comments>
		<pubDate>Sat, 05 May 2012 21:24:05 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<description><![CDATA[Berkshire Hathaway's Warren Buffett, who owns the Buffalo News, the Omaha World-Herald and a big chunk of the Washington Post, told shareholders today that he may buy more newspapers. "I think there is a future for newspapers that exist in an area where there is a sense of community," he said. "I think the economics will be ok, but it will be nothing like the old days."]]></description>
			<content:encoded><![CDATA[<p>Berkshire Hathaway&#8217;s Warren Buffett, who owns the Buffalo News, the Omaha World-Herald and a big chunk of the Washington Post, <a href="http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/9248362/Warren-Buffett-tells-Omaha-gathering-he-may-buy-more-newspapers.html">told shareholders today that he may buy more newspapers</a>. &#8220;I think there is a future for newspapers that exist in an area where there is a sense of community,&#8221; he said. &#8220;I think the economics will be ok, but it will be nothing like the old days.&#8221;</p>
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