Showing posts and columns 26-49 of 4146 on advertising

Yahoo’s De Castro Begins Reorg of Ad Sales Unit

Posted by Kara Swisher in Media, January 6, 2013 at 8:01 am PT

As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs

Posted by Kara Swisher in Media, December 17, 2012 at 12:07 am PT

In “Seismic Shift,” New COO De Castro Planning to Move Yahoo Ad Sales to Category Model (Backed Up by “Marissa Halo”)

Posted by Kara Swisher in Media, December 10, 2012 at 5:01 am PT

Facebook in Talks to Buy Microsoft’s Atlas Ad Platform

Posted by Kara Swisher in Media, December 6, 2012 at 9:04 am PT

First SaaS, Now WaaS? BitYota Moves From Stealth With $12M in Big-Data Play.

Posted by Kara Swisher in Enterprise, November 28, 2012 at 12:00 pm PT

Marissa Mayer’s First Live Interview (Which ATD Had to Virtually Sneak Into): God. Family. Yahoo.

Posted by Kara Swisher in Media, November 27, 2012 at 8:06 pm PT

Will the “Marissa Mayer Premium” — or Is It Those Hedge Fund Dudes Piling in — Finally Get Yahoo’s Stock to $20 a Share?

Posted by Kara Swisher in News, November 21, 2012 at 12:38 pm PT

Yahoo and Facebook Not in Search Alliance Discussions

Posted by Kara Swisher in News, November 18, 2012 at 8:48 pm PT

As Fantasy Football Servers Fumble on Game Day, Yahoo Rolls Out More Homepage Tests Ahead of December Launch

Posted by Kara Swisher in Media, November 11, 2012 at 5:35 pm PT

Touch-A, Touch-A, Touch Me: Yahoo’s Latest New Homepage Redesign Tries Dramatic Interactive Tile Look

Posted by Kara Swisher in Media, November 9, 2012 at 5:01 am PT

After Declaring It the Future of Yahoo, CEO Mayer Appoints IntoNow’s Cahan to Mobile Kingpin (Internal Memo, Natch!)

Posted by Kara Swisher in Mobile, November 2, 2012 at 7:03 am PT

Yahoo Dings “Do Not Track” Default (And Search Partner Microsoft)

Posted by Kara Swisher in Media, October 26, 2012 at 1:05 pm PT

The Debut of Yahoo CEO Mayer: “Tailor-Made” for Marissa

Posted by Kara Swisher in News, October 22, 2012 at 2:07 pm PT

With Low Expectations for Q3, Wall Street Hoping for New Yahoo CEO Mayer to Shine a Light at End of Tunnel

Posted by Kara Swisher in News, October 22, 2012 at 8:49 am PT

Mayer Tells Ad Sales Staff That New COO De Castro Will Start in Mid-November

Posted by Kara Swisher in News, October 17, 2012 at 12:30 pm PT

The $56 Million Man: Yahoo Confirms Hiring of Google’s De Castro as COO

Posted by Kara Swisher in News, October 15, 2012 at 2:34 pm PT

Can She Land a Big One? Yahoo’s Mayer About to Hook Google Sales Exec De Castro for Top Role.

Posted by Kara Swisher in News, October 15, 2012 at 11:32 am PT

Yahoo TV and Omg! Head Moves to Young Hollywood

Posted by Kara Swisher in Media, October 15, 2012 at 6:00 am PT

Here Come the Inevitable Marissa Mayer Magazine Profiles — As She Preps Her Quick Return to Yahoo

Posted by Kara Swisher in Media, October 8, 2012 at 8:17 am PT

What Will Marissa Do?: Here’s Yahoo’s 2011 Three-Year, 21-Page Product Strategy Plan That Reads a Lot Like Mayer’s New Vision

Posted by Kara Swisher in News, September 27, 2012 at 2:29 pm PT

Criteo Nabs $40 Million in Funding at $800 Million Valuation

Posted by Kara Swisher in News, September 25, 2012 at 4:00 pm PT

Ready, Set … Stream: Yahoo CEO Mayer Likely to Promise Better CPMs, Home Page, Mail and Search at Employee Confab

Posted by Kara Swisher in News, September 25, 2012 at 10:17 am PT

What Will Marissa Do?: As New CEO Unveils Turnaround Plan Today, Can She Avoid Layoffs Later?

Posted by Kara Swisher in News, September 25, 2012 at 9:06 am PT

Exclusive: Twitter Eyeing Media Bigs, Including Hollywood Mogul Peter Chernin, for Board Seats

Posted by Kara Swisher and Mike Isaac in Media, September 24, 2012 at 8:07 pm PT

What Will Marissa Do?: Mayer Set to Reveal Her Strategy to Troops This Week in an “Act of Radical Transparency” (Internal Memo!)

Posted by Kara Swisher in News, September 23, 2012 at 5:49 pm PT